That Marketing Podcast

Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the “Email and Beyond” Marketing Podcast.The discussion delves into the intricacies of bringing empathy into email marketing, especially during sensitive seasons like Mother’s Day.Listen in to discover:The Importance of Empathy in Email Marketing: Explore the significance of recognising the human experience behind events and the impact of marketing messages during sensitive times.Segmentation Strategies for Sensitive Seasons: Learn practical approaches to segmenting your audience, offering them choices, and respecting their preferences during emotionally charged periods.Balancing Empathy with Marketing Goals: Understand how brands can balance empathy and achieving their marketing objectives, particularly on occasions like Mother’s Day.Consistency and Value in Campaigns: Uncover the key role of consistency and delivering genuine value to build trust with your audience and ensure your brand remains a reliable and understanding presence.Tune in for valuable insights beyond conventional email marketing practices, providing a roadmap for crafting empathetic and effective campaigns during emotionally nuanced seasons.

Mark Colgan shares the big things that have changed (or not) in Sales, and the little things you can do regularly to improve the Sales-Marketing relationship.

What marketing lessons can we learn from one of the industries hardest hit by COVID-19?With Liz Smailes, Head of Business Development, Tourism & Leisure for Visit Yorkshire

Business signs are so common we may not even really think about them. But we should! Featuring Mark Meadowcroft from Signs Express Northampton

What does a virtual assistant do for a business? And how do they market themselves? With Charlotte Doniger of Pink Spaghetti Colchester

Cognism CEO James Isilay dives into the details of data management and regulatory compliance

In the 6 months since Part 1 (in recording time) several trends we discussed came to fruition. So Howard is back to chew them over!

Howard Kosky, founder and CEO of 4DC, lifts the curtain on the tools and challenges of making a podcast.

Peter Turay Jr. takes us into the world of marketing agencies. We talk about client mindsets, the timescales it takes to see results, and what it takes to make an agency-client relationship work.

Gemma Butler, Marketing Director at the Chartered Institute of Marketing, shares her view on how marketing and marketers have been changed by the pandemic, and how they can move forward successfully.