TED Business podcast

The world's first "nature superpower" | Ilona Szabó de Carvalho

27/10/2025
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12:55
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Over the last 40 years, Brazil has lost an area larger than California to deforestation — and 90 percent of the clear-cutting has been illegal, all part of a multi-billion-dollar global environmental crime economy. Civic entrepreneur Ilona Szabó de Carvalho sees this crisis as an opportunity. Revealing how Brazil is pioneering an economic model actually profiting from protecting nature, she shares the ambitious restoration goals and innovations in forest mapping that are turning the country into a "nature superpower." Get a glimpse of what an economy rooted in regeneration, not extraction, could look like. After the talk, Modupe reflects on her experience traveling through Rwanda, Tanzania, Uganda, and Kenya and how you can change public opinion and treat the natural world better.


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