
#83 Conviction Is the Multiplier. From SERE instructor to B-1 Weapon System Officer to the dad who leads by example. — How belief and attitude closes the gap between what you know and what you actually do. A conversation w/ Manny Lamson @mannymustache
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Manny Lamson has been tested in some of the highest-stakes environments the military has to offer — as a SERE instructor, as a B-1 Weapons Systems Officer, and now as OIC of RAD rucking and an alum of Soldiers to Sidelines. In this conversation, Matt and Manny dig into what actually separates people who perform under pressure from those who fold: not more skill, but more conviction. They cover the jump from survival instruction to combat aviation, what it takes to instill belief in people you're leading through something brutal, the wake-up call that shifted Manny from "a dad who was" to a dad who leads by example, and his no-excuses take on health — pushing back hard on blaming biology instead of fixing sleep, diet, alcohol, and screen time. This one's a masterclass in closing the gap between what you know you should do and actually doing it.
Guest Bio
Manny Lamson (@mannymustache) — B-1 Weapons Systems Officer, former SERE instructor, OIC of RAD rucking, Soldiers to Sidelines alum.
Connect
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Key themes include:
- Leadership Philosophy (1:34:35 - 1:36:20, 1:47:21 - 1:48:07): Manny outlines four core leadership principles:
- Lead by example in everything you do.
- Be selfish to be selfless: Prioritizing your own health and discipline allows you to better serve and support others.
- Build relationships based on trust and care.
- Challenge yourself: Constantly get comfortable being uncomfortable to avoid complacency.
- Starting Over (1:05:03 - 1:06:00): Manny discusses the importance of approaching new chapters in life—whether a new unit, school, or career phase—with a "starting over" mindset. This allows leaders to be humble, learn from those around them, and remain open to new experiences.
- Health and Habits (1:12:43 - 1:17:22): Moving away from the common military excuse of being "too busy" for health, Manny emphasizes that fitness, nutrition, and discipline are essential habits. He advocates for prioritizing these over time rather than trying to achieve everything in a single week.
- The Power of Demonstration (1:23:05 - 1:26:00): The pair discusses how true leadership goes beyond simply demonstrating the right way to act; it requires active engagement to build deep trust with followers, which can then be leveraged to inspire them to grow.
Why Teach Me to Fish?
Catch someone a fish, feed them for a day.
Teach them to fish, feed their family for life.
Our purpose is to help Leaders better understand what drives People to serve. In any organization, the core of recruiting and retaining talent revolves around leadership. And not just average leadership, but motivated, values-based, inspirational leadership.
Our Pursuit here is to get a little bit better every day.
Progress = Small Victories and stacking habits.
Habits like Getting up early, working your butt off, learning something new, Being positive and Surrounding yourself with phenomenal People.
Thanks for investing some time for yourself and thinking about the kind of People and experiences in your life that inspire you to be the best version of yourself.
I hope these conversations spark some ideas on what you can do to inspire People too.
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