Social Innovation Lab

Discord is not only for gamers and Web3 enthusiasts, it processes features that allow brands to focus on passion points rather than products to build communities. In this episode, we talked with Media.Monks' SVP of Social Media - APAC, Werner Iucksch about the ins and outs of Discord. Put your headphones on and let’s experiment together!

What is play, and why should brands care? In our most recent Social Bite edition, The State of Play and the Augmentation of Self, the Social Innovation Lab explores digital spaces and how they influence users to explore their personal capabilities. For this podcast episode, we brought on two Phenomena.Monks contributors, Carla Gatica, Brand Strategist, and Domingo Aguilar Mendiola, Social Media Strategist. Together with our host, Dulce Mattos, the group discusses how Web3 expands the capabilities of gathering and interacting through play. --- Check out our most recent Social Bite here: The State of Play and the Augmentation of Self.

Some brands are struggling to see the bigger picture when it comes to the Web3 movement. Put on your headphones and let's explore how brands can unlock this “brand superpower” and utilize Web3 to gain intimate access to their consumers. In this episode, our host Dulce Mattos sits down with Dan Lewis, Strategy Director at FLUX.Monks, to discuss the importance of community building and which fashion and luxury brands are realizing the potential of Web3.

For this episode, Dulce speaks with Lewis Smithingham, SVP of Innovation & Creative Solutions, Media.Monks and Tim Dillon, SVP Real-time & Virtual Worlds, Media.Monks about how digital worlds are changing how we enjoy, consume, and interact with entertainment, and also, what that means for brands across the globe. Put on your headphones and let's walk through the new era of virtualization. Let’s experiment together! Head over to Mediamonks.com and get a copy of our newest report, “The Transformation of Digital”, a look into: Understanding how virtualization is redefining experience, community, ownership and identity. Learning experience design principles to enable more collaborative, personalized and user-driven experiences. Navigating new ethical standards and a transformed privacy paradigm that will vet virtual-first brands.

Virtual influencers have caught the spotlight and are making an impression on social media and beyond. Put on your headphones and let's explore the rise of virtual influencers and how they interact with users across the globe on social platforms, including the metaverse. In this episode, Amy Luca, SVP Social Americas, Media.Monks and our host, Dulce Mattos talk through the dynamics behind working with virtual influencers and what to expect in the future. Let’s experiment together! To learn more about the next frontier of digital influence, check out our social bites edition: Virtual Influencers: A Career Revolution

How does a brand's content strategy need to evolve in order to be relevant? Put on your headphones and let's explore the ambitions brands should have when creating content for social. In this episode, Paulo Yanaguizawa, Regional Editorial Creative Director, Media.Monks talks with us about how some brands can be sucked into platform-specific ‘best practices' and shares some successful goal-driven strategies for making content. Let’s experiment together!

Gen-Z spends 68% of their free time inside of video games, this means that understanding the culture of gaming is going to be crucial for every brand out there. In this episode, we talked with Media.Monks' Category Lead - Gaming, Funs Jacobs as he shares light on how Gen-Z and the generations coming after are growing up online and how that has a huge impact on how they interact with physical and digital worlds. Put your headphones on and let’s experiment together!

Can a brand be glorified or killed over a Tweet?  Put on your headphones and let's walk through brand building on social media. In this episode, Caio del Manto, Global SVP Creative AOR, Media.Monks breaks down the interactive nature of telling brand stories through action and interaction. As well as the challenge brands face balancing global cultural relevance. Let’s experiment together!

How does Netflix continue to move culture? For this week’s episode, we brought on Guillermo Rivero, Director, Editorial and Publishing, Netflix Mexico to talk about the success they’ve had driving culture through social. Guillermo walks us through how he approaches balancing the social conversations surrounding global and local products.

NFTs have broken through to the mainstream in a big way. Currently, brands such as Lamborghini, Prada, and Nike are figuring out that NFTs can be seamlessly woven into their marketing strategies and used for brand loyalty. In this episode, Media.Monks' Senior Director, Web3 & NFT, Michael Litman discusses why NFTs are in the spotlight, how they're used today, and how they translate into social.