1652: The Science of Communicating Around Money with Charles Duhigg, NYT Bestselling Author of Supercommunicators

Today's episode is for anyone who has ever stood in the vitamin aisle reading about the exact right creatine dosage for a woman "in this stage of life" and thought... okay but where's the aisle for my retirement savings?I'm right in the thick of this myself. Midlife money is basically all I want to talk about lately, because I think we are the forgotten demo. There's an entire industry telling us how to optimize our sleep, our supplements, our skin. But when it comes to actually managing our money at this stage, when the stakes are higher and the runway to retirement is shorter, the advice mostly dries up.So I'm thrilled to have Lindsay Goldwert here. She's the co-author, with Gabrielle Moss, of The Midlife Plot Twist, and she's spent a lot of time talking to women about the money moment we're in right now: the shame, the catching-up, the marriages where one partner has quietly been steering the ship, the total reinvention some of us are doing in our forties and fifties. Lindsay, welcome to So Money.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

What if the secret to extraordinary wealth isn’t about betting on the next big thing, but buying something tried-and-true—like a plumbing business, a car wash, or a cleaning company? What if the future of entrepreneurship isn’t on Wall Street or in Silicon Valley, but on Main Street—if only we knew how to seize it?My guest today is Codie Sanchez, founder and CEO of Contrarian Thinking, a digital education platform and media company with over 6 million followersIn her new book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses, Codie lays out her bold argument: that buying profitable, established, cash-flowing businesses is the most underrated path to building wealth—and that now is the time to act. Why? Because America is facing a generational handoff. Over 40 million Americans are hitting retirement age, and baby boomers—who currently own nearly two-thirds of small businesses with employees—are poised to sell. Codie calls it a “silver tsunami,” and for those who know how to navigate it, it could mean once-in-a-generation opportunity.In our conversation, Codie opens up about her own unlikely journey from journalism to Wall Street to Main Street. We talk about how she made the leap, the psychological hurdles to entrepreneurship, and how she thinks about power, relationships, and the future of work in an AI-driven world.This episode aired originally March 26, 2025Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

We're exploring two topics that are at each end of the life spectrum - child savings accounts and Medicaid. First, what is a Trump account? Farnoosh began contributing to her kids' accounts over the weekends. She has pros, cons and even a great hack for making the most of these accounts. Plus, is 20% a good amount for a home downpayment? And how to increase your chances of qualifying for Medicaid?Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

My guest today is someone I've known and admired for a long time — Bobbi Rebell, CFP®, founder of Financial Wellness Strategies and author of Launching Financial Grownups: Live Your Richest Life by Helping Your (Almost) Adult Kids Become Everyday Money Smart, as well as How to be a Financial Grownup. Bobbi was previously a global business news anchor and personal finance columnist at Thomson Reuters, and held positions at CNBC, CNN and PBS, so she's spent decades translating money into plain English for millions of people. But today we're talking about a new chapter: Bobbi just became a Certified Financial Therapist — a credential that sits at the intersection of money and mindset, and one she worked hard for, the long way, no shortcuts. We're going to dig into why she pursued it, what financial therapy actually is, and how understanding our money psychology — from childhood money memories to the algorithms shaping our spending — can change how we feel about our financial choices, even the ones we didn't fully choose.Follow Bobbi on Substack.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

We spend so much of our lives chasing money—believing that once we earn enough, save enough, and invest enough, happiness and freedom will finally follow.But what if the real goal isn’t more money… it’s more time?Today’s guest is Andy Hill, AFC®, award-winning family finance coach and founder of the platform Marriage, Kids and Money, which has reached millions of families through his podcast, videos, and writing. His new book, Own Your Time, challenges a deeply held belief in personal finance: that wealth alone will solve our problems. Instead, Andy argues that true financial success is about using money intentionally to design a life filled with freedom, family connection, and choice.In this conversation, we explore Andy’s own journey—from a six-figure household income and negative net worth to a life where he and his wife now work part-time by design. We talk about the concept of “coast financial independence,” the surprising middle ground between burnout and early retirement, and the practical financial steps families can take—at any stage—to reclaim their calendars and their priorities.We’ll also get into the emotional side of money and time: how couples navigate unequal incomes, why optionality matters more than status, and how to raise kids who understand wealth not just as dollars, but as freedom and generosity.This episode aired originally on Feb 9, 2026.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

This episode aired originally on May 1, 2026.May 1 is College Acceptance Day and as many families grapple with the soaring cost of college, Farnoosh shares thoughts on how to decide whether a college education is worth its price tag. Would you spend $100k a year?Plus: Establishing credit for the first time and how to allocate your investments in your 30s. And a crazy story about how one woman’s investments disappeared from her bank’s website. What happened?Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

What if the most important investment you make in your child's future isn't paying for travel sports, tutoring, or the latest smartphone—but investing in your relationship?Farnoosh sits down with Bridget KerMorris, a Stanford-trained attorney, relational therapist, creator of the Steady + Connected Parenting™ framework, and mom of seven, to discuss why the middle school years may be the most critical—and misunderstood—season of parenting.Together they explore:Why ages 10–13 are a pivotal window for building lifelong trustHow to respond to bullying, friendship drama, and emotional outburstsThe words every middle schooler needs to hear from their parentsHow to repair after conflict instead of striving for perfectionNavigating phones, social media, and the pressure to fit inTeaching kids about money, expensive wants, allowances, and delayed gratificationWhy emotional presence may be the greatest investment parents can makeWhether you're raising a tween now or your child is heading toward middle school, this conversation offers practical tools, reassuring perspective, and a powerful reminder that your relationship—not your perfection—is what matters most.More about Bridget: Bridget KerMorris is a nationally recognized middle school parenting expert, relational therapist, and creator of Steady + Connected Parenting™. She is also the host of the new podcast, Middle Years with Bridget KerMorris.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

The art market is one of the least regulated, most opaque wealth transfer systems on the planet. We're talking billions of dollars moving between billionaires, oligarchs, and heads of state — with almost no oversight. It's where old money hides, new money launders, and powerful families build dynasties that last for generations. And at the center of all of it? Almost always, a man.But behind that man? Almost always, a woman who did the work — and got written out.That's the world at the heart of The Parisian Heist, the new novel from my guest today — and it is juicy. We're talking rich people behaving very badly, the hidden female genius behind one of the most famous artists who ever lived, and what all of it has to do with your money, your financial agency, and why handing over control — even to someone you love and trust — can cost you everything.Jo Piazza is a bestselling author, journalist, and podcast host with fourteen books and 25 million downloads to her nameLearn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

Watch the full commencement speech on YoutubeLearn about and reserve your seat for Book to Brand.Farnoosh reflects on the biggest money lessons from producing 2,000 shows across 11 years. And listen to her speech to the high school graduates in her town. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.

Today we're talking about FORO, the fear of running out. According to a new sweeping study from Corebridge Financial, Americans are nine times more likely to say they'd regret running out of money while they're alive than dying with a fortune left unspent.Now, you have probably spent years, maybe decades, doing everything right, putting money away. You're contributing to your 401k, maybe even maxing it, and you're watching the balance grow, and somewhere in the back of your mind you're telling yourself, "When I finally get there, I'm gonna enjoy this."But here's what a new study just uncovered, and it's one of the most surprising findings in retirement research in years: getting there may be considered the hard part, but spending the money once you do is actually harder for millions of Americans.These are people who've worked hard, they saved diligently, they made it to retirement, and now they're not spending. They're hoarding. They're restricting. They're eating out less. They're skipping the trip. They're holding back, not because they can't afford it, but because they're afraid. Afraid if they actually use what they saved, it might run out.To unpack what's driving this and what to do about it, we are joined by Bryan Pinsky, President of Individual Retirement and Life Insurance at Corebridge Financial, one of the nation's largest providers of retirement solutions. And Jean Chatzky, a New York Times bestselling author, personal finance expert, one of the most trusted voices in America when it comes to helping real people make smart decisions with their money. She has partnered with Corebridge to turn these findings into an actionable playbook for retirement.We're gonna walk through what the data shows, why it matters, and what you can do right now, even if retirement is still years away, to make sure you don't fall into this trap.Resources and LinksPress Release: https://investors.corebridgefinancial.com/news/news-details/2026/Only-28-of-Pre-retirees-and-Retirees-are-Comfortable-Drawing-Down-Savings-in-Retirement-But-Having-a-Plan-for-Decumulation-Boosts-Confidence/default.aspxFull Survey Findings: https://apps.tm.celerasystems.com/corebridge/services/viewDocument?itemNbr=M6525DCKJean's Interview Series: https://www.corebridgefinancial.com/insights-education/real-stories-with-jean-chatzkyLearn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.