Smart Art Business is a podcast by Rachel Wilkins to help visual artists and creative entrepreneurs grow and sustain a successful art business. Featuring tangible advice and inspiring interviews with artists and industry experts, you will learn how to brand, market, and sell your art, the smart way.
Passive Income With Rachel Wilkins
19:40In this episode, our host Rachel Wilkins talks about streams of passive income, digital products and how to be creative in order to earn. She sheds more light on affiliate marketing, its benefits, and lastly teaching and how to have confidence in your abilities. Rachel finally guides on how to find your niche, tap into it and how SamCart has completely changed her business for the better.
Revolutionize Your Business With SamCart
30:25In this episode, our host Rachel Wilkins Rachel Wilkins has an eye-opening discussion with the co-founder of SamCart, Scott Moran that will change the future of businesses and how they are operated. Rachel gives a testimony of how using SamCart transformed her business during the pandemic and how it can help revolutionise your business. Scott walks through the life cycle of SamCart and finally shares more details on the video series and upcoming launch which you definitely do not want to miss!
Gallery Representation With Rachel Wilkins
21:54In this week’s episode our host, Rachel Wilkins, dives deep into a topic that is of interest among many artists, which is gallery representation. She breaks down the types of galleries and services offered and how to check if they are relevant for your artwork. She walks through the process of getting gallery representation, the pitfalls and finally gives tips on how to prepare before submitting any proposals to galleries.
Mindset And Psychology With Dr Gigi Arnaud
31:34In this episode, our host Rachel Wilkins speaks with life coach, Dr Gigi Arnaud on changing conditioned mindsets, negative and limiting beliefs in relation to neuroscience and psychology. They discuss comparison paralysis, ways to get aligned with the authentic you and practical ways to apply mindset principles and reprogram your own behaviour to create your version of success.
Personal Branding With Rachel Wilkins
18:40In this episode, Rachel Wilkins, co-founder of Conception Arts teaches on why personal branding is important in building an image that affirms your roles as artists and how to control the narrative. She elaborates on marketing strategies that can potentially set you apart through personal branding, story telling and collaterals. These will support your work and carry the power and potential to influence buyer decisions if you put in the work and show up for your business everyday.
What Art Collectors Are Looking For With Rachel Wilkins
23:12In this episode Rachel Wilkins demystifies the idea most have of who and what an art collector looks like. She speaks about the three things collectors are looking for, what conveys value, price point consistencies and effects. In closing she shares tips on how to remain curious, explore possibilities and why you need to build a cohesive, recognisable body of work.
Progress Not Perfection With Rachel Wilkins.mp3
16:09In this episode Rachel Wilkins, founder of Conception Arts shares on how, as an artist, herself she managed to overcome procrastination which keeps most talented people from moving forward, and created consistent habits that still help grow her business daily. Progress no perfection is her mantra, and she elaborates on ways to actively, plan for and work towards growing a business while learning how to deal with rejection by focusing on your passion and why you started and making commitments that will push you to take action.
Neuroscience, Worthiness and Trauma Regulation With Dr Chris Lee
52:53In this episode we discuss what neuroscience has to do with artists and the topic of worthiness. Dr Chris speaks on how to recalibrate after traumatic experiences, trauma regulation skills, the reason why we focus on negativity as opposed to positivity and neuroscience based methods you can use to affirm your worthiness. Finally he explains the relationship between technology & sleep, and the importance of having a sleep routine.
SEO Strategy and Lead Generation With Eric Seropyan
33:14In this week's episode, our host Rachel Wilkins has a very interesting discussion with Eric Seropyan on SEO strategy and lead generation. They dive deep into website optimisation, the importance of Google metrics and how to monitor the analytics results. Eric shares tips on how to choose keywords that have a higher conversion rate, the key to addressing various audiences on a blog how to balance the relationship between SEO and social media campaigns and more importantly, how to manage your reputation online.
SECRET INGREDIENTS FOR SUCCESS WITH DAVID DREBIN
30:57In this episode our host Rachel Wilkins speaks with David Drebin as he shares tips on building relationships in the right circles, dealing with rejection and the role of passion, time and self awareness in the success of any artist. He elaborates on internal versus external validation and the long term effects and finally they discuss pricing artwork and value perceptions.