801: Inventing the Commercialization of the Internet with Ken McCarthy

801: Inventing the Commercialization of the Internet   Inventing the Commercialization of the Internet Ken McCarthy, KenMcCarthy.com   – The Sharkpreneur podcast with Seth Greene Episode 801 Ken McCarthy Ken McCarthy was one of the original pioneers of the movement to commercialize the Internet. He sponsored the first conference on the subject of the Web’s commercial potential in 1994 with the then 23-year-old co-founder of Netscape Marc Andreessen as the featured speaker. That same year Ken wrote the first article on e-mail advertising that was published in a legitimate marketing industry trade journal. Rick Boyce, who is widely credited with popularizing the banner ad, credits Ken with introducing him to the idea that the Internet could be used as an advertising medium. Writing for Time Magazine, Tony Halle CEO of Charbeat which provides Internet metrics to over 4,000 major online publishers, credited Ken with being the first to grasp the importance of the clickthrough rate. (This metric is the foundation of both Google and Facebook’s fortunes.) Ken’s book “The Internet Business Manual” was the first book on Internet entrepreneurship published in Japan and for many years he served as a consultant to NEC, the Japanese equivalent to IBM, advising them on Internet matters. Since 1993, Ken has developed numerous cutting edge training programs that have not only helped his clients make more money but have also served to advance the state-of-the-art in Internet marketing practice. Since its introduction in 2002, Ken’s System Seminar has been widely regarded as one of the most practical Internet marketing trainings in the world. In 2008, the United States Patent and Trademark Office granted him the exclusive right to use the phrase “The System” to describe Internet marketing education products. Before entering the Internet field, Ken produced concerts and radio programs; taught advanced learning strategies at MIT and Columbia University; worked on Wall Street; founded a direct marketing consulting company; and helped start an audio postproduction studio in New York City that was involved in the making of an Academy Award winning film and one of the highest grossing foreign language films of all time. Currently, he is a special adviser to levees.org and Friends of Hudson, a board member and adviser to Meals for Health and the proprietor of JazzontheTube, the second most visited jazz web site on the Internet. Ken’s work both on and off the Internet has been acknowledged in several books including The Complete Guide to Internet Publicity by Steve O’Keefe, Peak Learning by Ron Gross, and How to Make Millions with Your Ideas by Dan Kennedy. Listen to this illuminating Sharkpreneur episode with Ken McCarthy about inventing the commercialization of the internet.  Here are some of the beneficial topics covered on this week’s show: - How the invention of the internet is as important as the invention of the printing press. - Why people who only utilize the internet should be looking at direct mail. - How publishing your own book allows you to stand out in your marketplace.  - Why it’s easy for people to lose or forget about your digital ads.  - How you want to set yourself apart with your marketing strategy.  Connect with Ken: Links Mentioned: KenMcCarthy.com Learn more about your ad choices. Visit megaphone.fm/adchoices