Why content doesn't work to sell to corporate clients

"Who Dares Wins: The Sales Lesson You Can Take from the SAS!” What a great title and, no I am not even remotely thinking about joining any of our amazing Forces but I will be sharing an inspiring lesson from an SAS talk on perseverance and resilience and we'll navigate through personal and professional challenges from this year, reflecting on accountability and the shifts in the B2B market. I’ll also advise on how to not let a neglected sales process become a leaky bucket, draining your resources and potential. If you're grappling with pricing, sales consistency, or just trying to find a balance in scaling your business, this episode is packed with practical advice and support. Plus, I'll be offering a free gap analysis to help you pinpoint and address your sales process issues. I’ll help you to tackle any obstacles head-on and gear you up  to make 2025 a year of growth and transformation! In this episode I’m sharing; How SAS lessons can transform your sales strategy Turning sales challenges into opportunities: Insights from the SAS selection process Overcoming sales hurdles: Lessons in resilience from the SAS Improve your sales process with the SAS mindset Why a Strong Sales Process is Your Business's Best Asset in 2024 Sales Success in 2024: What the SAS Can Teach Us Conquer Business Sales Issues with Strategies Inspired by SAS Resilience Elevating Your Sales Game: What Entrepreneurs Can Learn from SAS Training From Leaky Buckets to Solid Sales: Transformation Tips via SAS Lessons Actionable Sales Insights for 2024: Drawing Parallels to SAS Determination   Key Quotes;   "So the short thing to say is that if in 2024, you've experienced being fearful around making investments of time, energy and of course, money into your sales process, you need to figure out whether or not the fear of staying where you are with your current results is a better place to be than making a chosen investment into an area that you know needs support." - 00:18:4500:19:30 Leaky Bucket Syndrome - "The reality is that when it comes to sales, if parts of your process are broken then you will continue to leak more money out of them. You will continue to have more problems. And it's kind of like a leaky bucket, in that if you don't fix the first hole in your leaky bucket, the pressure of the water becomes so great that you spring more leaks." 00:21:0700:21:32 Work Life Balance Struggles: "I've been in that space where my business wasn't working like I wanted it to. I didn't have the work life balance that I set up my business for and I've been in a job where I wasn't massively valued, and I've been terrified to let go of that because, like most people, I value financial stability." 00:13:3400:13:55 "So from a professional perspective, I'm seeing lots of sales process gaps and sometimes a lot of fear around identifying those gaps and actually plugging them, which is leading to a lot of problems." 00:04:0100:04:17 Key Resources Mentioned in this Episode:   Tickets are now on sale here for the Converting Corporates Event 2025.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

Introducing our amazing guest Lucy Gordon on today’s episode ‘How Lucy standardised her sales approach to generate sustainable revenue.’ Lucy is a financial expert specialising in cash flow management and financial modelling for businesses of all sizes. With a rich background in real estate and a knack for turning complex financial strategies into practical solutions, Lucy shares her journey from struggling with inconsistent sales processes to mastering a standardised approach that has led to sustainable revenue growth. In this episode, we'll uncover why platforms like LinkedIn are more suited for corporate engagement compared to Instagram, the importance of joining supportive professional communities, and how personalising training can make a significant difference. Lucy also provides valuable insights into setting boundaries, improving client communication, and the key to successful negotiation—even when it means facing rejection. Whether you're looking to refine your sales pipeline, develop better proposals, or simply gain more confidence in your business dealings, Lucy's experiences and strategies offer a wealth of knowledge. So, join us as we explore the transformative power of standardising your sales approach and unlocking new opportunities in the corporate world.    In this episode I’m sharing; How Lucy standardised her sales approach to generate consistent revenue and her sales methods explained. How to balance your workload and boundaries to maintain prospects. Learn to identify red flags early and improve the sales pipeline. How standardising reduces errors and the impact of over-personalising proposals on efficiency and evaluation. Being part of a qualified community such as The C Suite ® provides consistent, reliable guidance. Detaching personal feelings from rejections by focusing on fit and why rejection in sales isn't catastrophic.   Key Quotes;   Lucy Gordon -  My issue was that I was not very good at the sales process, I can talk about myself and how amazing I am at financial modelling. But I just wasn't very good at getting consistent sales and setting up procedures properly.   Jess - I think everyone who's an entrepreneur has heard the stat around, like, 90% of businesses fail within the 1st 5 years and most people think it's because their product wasn't good enough or their website didn't look great or something like that. But actually, it comes down to you didn't sell enough, and you didn't plan to have the right cash flow at the right points.   Lucy Gordon - As a solopreneur you're waiting for someone to pay your invoice before you can actually pay yourself. But it's the same with companies, everyone has cash flow issues, and that's the reason so many companies fail. So you need to be able to try and predict when that money is coming in before you start being able to spend other money.    Jess -  I think it's really interesting when entrepreneurs realise that businesses look at cash flow too and prioritise that. And I think it's interesting because most people assume that businesses are just big corporations, they make money all the time so it’s really easy for them.   Lucy Gordon - I had quite bad boundaries with everything that I was doing and that was the other reason for joining The C Suite ®. I needed to make sure that I was being more consistent with my business development and then also putting in those boundaries to say, no. You're not getting all of this time of mine for free. I can't have endless workshops and handover days and stuff because they all take up my time when I should be prioritising other clients and prioritising my BD.   Jess - When we're newer to sales, I think standardising sales processes feel scary because people think, well, I have to make it as personal as possible so that they like me because people buy from people they know, like, and trust. And that just isn't the same in the corporate space, or they feel that personalising everything to within an inch of its life gives more credibility. When it doesn't, it just gives you a sales process ultimately that has a lot of potential leaky gaps that you don't know how to fix because you can't identify what's gone wrong. Key Resources Mentioned in this Episode:   Tickets are now on sale here for the Converting Corporates Event 2025.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

As we approach the end of the year, it's the perfect time to fine-tune your sales strategies for a strong Q4 finish. In this episode we’re uncovering insights from real sales teams about what you must do differently this quarter. We'll explore how sales roles have evolved to accommodate diverse capabilities and lifestyles, the impact of technological advancements on standardised sales processes, and the shift from traditional cold calling to more effective lead generation methods. I'll share lessons learned from working with salespeople, highlight common pitfalls like focusing too much on negotiation over lead generation, and discuss the importance of tailoring sales strategies whilst sharing how to maintain motivation within sales teams. Plus, I'll give you a sneak peek into the upcoming changes to The C Suite ® and our "Converting Corporates" event in March 2025. Whether you're a seasoned salesperson looking to refine your techniques or you are new to the world of B2B sales, this episode is packed with actionable insights to help you close more deals and optimise your sales strategy. So, grab a notebook and get ready to revolutionise your approach—let's jump in!   In this episode I’m sharing; Adapting sales strategies: Read insights from real teams to boost your quarterly performance. Effective lead generation and motivation tips for this quarter on how to transform your sales game. Personalised strategies for diverse teams and how to elevate your sales approach. Sales success secrets on implementing effective strategies and overcoming bad habits. Techniques for motivated sales teams and effective lead generation. Key sales lessons for a successful quarter and enhancing sales performance through tailored strategies. How to focus on revenue-generating activities this quarter. Overcoming sales challenges: Motivation, implementation and standardisation tips for quarter 4. Innovative sales techniques: Adapting to modern methods for higher conversion rates.   Key Quotes;   "The challenging economic period I talked about 2 years ago, 4 years ago, 6 months ago, is here. There is going to be a lot more focus on creating sustainable businesses and sustainable business practices, which is always a good thing." "You need to be thinking about approach, targeting, all these things. And people say ‘oh no that's scary’ and then they either won't do anything because they don't feel confident to implement it alone or they'll invest in a solution that teaches them how to do it." "And the default is always ‘it's probably my pricing.’ So then you end up in this weird spiral where people have something that was working really, really well but then suddenly isn't. They can't understand why they decide it must be the pricing so they lower the pricing and then experience further issues." Why Entrepreneurs Fail to Make Consistent Sales: "Most people are just learning, consuming, and maybe marketing, but they're not implementing." "So if you have been thinking about joining The C Suite ®  for a little while, all I'm going to say is that it would be a good idea to join now or pre January 2025. There will be some exciting changes that are going to make huge amounts of exciting differences not only to our existing participants but also to people who join us in 2025."   Key Resources Mentioned in this Episode:   Tickets are now on sale here for the Converting Corporates Event 2025.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

Have you ever wondered if or why traditional content strategies are falling short in selling to corporate clients? In this slightly controversial episode "Why Content Doesn't Work to Sell to Corporate Clients," Jess shares the changing landscape of disposable income and consumer sentiments, highlighting how consumers are growing tired of low-quality content and becoming more cautious with their spending.  Jess discusses the reasons behind consumer buying behaviour—emotional connection, aspirational content, FOMO, and urgency—and why these tactics are losing their edge in today's market. If you are interested in finding out the limitations of traditional content strategies and want to discover effective alternatives for securing corporate contracts then tune in to learn how to adapt to the ever-changing market.   In this episode I’m sharing;  - Rethinking Content Strategies for Corporate Sales Success  - Why Your Content Isn't Converting Corporate Leads  - The Ineffectiveness of Content Marketing for B2B Sales  - Transforming Your Approach: From B2C Content to Corporate Sales  - Why Traditional Content Falls Short in the Corporate World  - Boosting B2B Revenue: Beyond Social Media and Content  - Selling to Corporates: The Faults in Content-Driven Sales  - How to Adapt Your Content Strategy for B2B Success  - The Pitfalls of Relying on Content to Secure Corporate Clients  - Effective Alternatives to Content Marketing in B2B Sales Key Quotes;   The Pitfalls of Low Ticket Sales: "For every low ticket offer that you sell, that you deliver as a one off with a stakeholder who is not in control of bigger budgets and is not interested in commercial transformations, you are avoiding spending time on business development with those people who could actually work with you in a more premium way and who could be responsible for helping you support their organisation with a much bigger transformation at a much bigger price point, which would raise your average transaction value." The Changing Business Landscape: "So one of the things I've noticed over the last probably 4 months, maybe 5, since I came back from LA, however long ago that is, is that the business to consumer space has changed in a very fast and slightly terrifying way." "Inbound leads are not worth what you think they are in the B2B space, really think about what you are looking to get out of your content for B2B at the moment and whether or not it's likely to help you achieve those goals." The Real Decision-Makers: "Senior stakeholders often don't have the time in their day to day to go out and find content and then consume that content. So they task somebody else." "How Jennifer McDonald Nethercott used The C Suite ® for an hour a week between November and January increasing her revenue by 15% and her profit by 35%." Key Resources Mentioned in this Episode:   Tickets are now on sale here for the Converting Corporates Event 2025.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

I’m sharing today’s Selling to Corporate ® episode with the amazing Jennifer Macdonald- Nethercott. Taking you on Jennifer’s inspiring journey as a Chartered Marketer and owner of Strath Communications, this episode is a treasure trove of insights for anyone looking to understand the art of blending marketing strategies with business objectives, maintaining financial stability, and effective sales-focused business growth. Tune in as Jennifer discusses her personal approach to building real relationships, the value of local insights, and how proactive outreach and tracking can lead to a 15% increase in turnover and a 35% rise in profit. Whether you’re considering joining the C Suite ®, looking for marketing support, or wanting to balance work and personal life, this episode is packed with actionable advice and real-life success stories.   In this episode I’m sharing; The necessity of performing consistent daily sales activities. This practice is crucial for converting leads and sustaining business momentum. Discover how Jen plans her work schedules to achieve a harmonious balance between personal life and professional commitments, incorporating regular networking and strategic planning. Learn how the C Suite ® training program has transformed Jen’s sales processes, leading to consistent and impressive business results. Jen’s dedication to the training proves that trusting and following the process can yield spectacular outcomes. LinkedIn's effectiveness is waning for corporate clients. The Importance of Local Insight and Financial Planning in Marketing   Key Quotes;   Balancing B2B and B2C: "It's always interesting to me because it's one of the biggest questions that we get is, how possible is it to run a b to c and b to b business? And I always think, well, I do it, so it can't be rocket science."  00:02:1600:02:28 "Because when you are somebody who is qualified to a high level in your area, you can give companies very different strategic support than what we would normally think of as being strategy. When you are working with both coaches, consultants from that kind of solopreneur space to working on marketing campaigns, especially when they have more budget, there's a lot more strategic guidance that goes into that." 00:09:4500:10:28 It's that as a marketer, sales doesn't necessarily come naturally to you. But when you set up your own business, you have to become a salesperson otherwise you're not going to earn any money. Some of the smaller businesses I work with, you have to speak to them about what sales they're doing because, ultimately, like other coaches and consultants I work with, they need to be doing that one to one outreach as well to generate it because marketing is not going to provide all the leads they need for generating the income they want to. 00.27.33 - 00.28.36   Key Resources Mentioned in this Episode:   Tickets are now on sale for Converting Corporates 2025, use code CELEBRATE for your special discount here.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

In this episode, I’m covering the key reasons why sales can become a bottleneck in your business and sharing the importance of continuously developing your sales skills to avoid bad habits and scale effectively. We’ll explore the impact that lack of experience, confidence, and even a dislike of sales can have on both small business owners and larger corporate sales teams. Plus, I’ll share insights from a corporate client who discovered their own sales team was the bottleneck for their sales pipeline.   In this episode I’m sharing; - Why your B2B sales are sluggish this summer and how to fix it - Unblocking your B2B revenue pipeline this summer: key strategies to implement - Summer Sales Slump? Diagnose and address your B2B revenue bottlenecks - How to Identify and overcome sales hurdles in your B2B business - Proven techniques to boost B2B sales and prevent summer revenue stalls - Is your B2B revenue stalled? Actionable steps to revitalise sales efforts - Combatting summer sales slowdowns: Essential B2B practices for consistent revenue - Re-energize your B2B sales process and avoid revenue stagnation - Overcoming B2B sales challenges in summer: Strategies for unblocking revenue - End your summer sales slump with these expert B2B revenue tips Key Quotes;   "So if you're bottlenecking your business and your sales pipeline, you might find that that's down to a lack of understanding or a lack of measurement around metrics so that, actually, when you're thinking about making any time, energy, or financial investment into your sales pipeline and your development around sales, you're buying similar things rather than buying things that actually fix the problem." — Jess Lorimer 00:28:2300:28:34 "Put things in place, protect yourself, future proof your business, and ultimately give yourself more room to scale, to expand, to outsource, and deliver, most importantly, amazing client experiences, which are the whole point and the whole reason that you got into this crazy business ownership world in the first place." — Jess Lorimer 00:38:1700:38:38 “When they started their business, they started their business from a place of passion, of wanting to do really well, wanting to serve their clients really well, but with no foundational understanding of what it actually takes to create a new business development strategy.” — Jess Lorimer 00:07:0000:07:20 "We have to really make sure that we are learning and developing our sales skills at every stage in our business." — Jess Lorimer 00:16:4400:16:52 "Instead of focusing so much of the time on what I don't like, why don't I start focusing on what a good sales process looks like?" — Jess Lorimer 00:23:3900:23:47 "The biggest difficulty that most entrepreneurs see is that they don't know what they're doing right, but they also don't know what they're doing wrong." — Jess Lorimer 00:24:5600:25:04   Key Resources Mentioned in this Episode:   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.  Click here if you would like to listen to my recent TEDx talk.

I’m very excited to share today’s podcast with a special guest, Jo Twiselton. As well as an expert facilitator and leadership coach Jo helps organisations and leaders transform and promotes positive corporate cultures through her 20-year journey with Twist Consultants. This episode delves deep into the ethical aspects of employee treatment, the powerful role of public perceptions, and the immense pressure on leadership in corporate decision-making.   In this episode I’m sharing; Leadership pressures and navigating corporate ethical choices  Building sales muscles and mindset shifts in corporate leadership Ethical employee treatment and public perception in leadership decisions Jo’s advice on adapting strategies and facing reputational challenges Jo’s networking strategies from slump to success! The role the C-Suite ® can provide in business mindset and structural changes Overcoming fear and embracing resilience in corporate decision-making Navigating change and organisational culture Key Quotes;   "What I do is help organisations and the leaders in them to support positive organisational cultures when things are really changing so that people communicate better together." — Jo Twiselton 00:01:0000:01:12 "I've taken the perspective that the work that I do for my business is as important as the work that I do for clients, because I can't do that if I don't have business." — Jo Twiselton 00:34:3500:34:45 "If that strategy doesn't work, I'm not fundamentally changing what I do but I'm changing the way that I approach it." — Jo Twiselton 00:12:5100:12:58 "Consistency in following up, consistency in showing up repeatedly. It's not rocket science, but sometimes the emotional aspect of it can get in the way, so it's taking that away." — Jo Twiselton 00:16:1400:16:26 "What was interesting was, back in 2022 when I came to the converting corporate event, you talked to us about the changing market being on the horizon post COVID." — Jo Twiselton 00:06:3100:06:44 Finding Balance in Career Growth: "It's understanding a little bit and making sure that you recognize what really works for you and what really floats your boat at certain points in your life." — Jo Twiselton 00:23:5700:24:38   Key Resources Mentioned in this Episode:   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

I am delighted to introduce you today to Ros Audoin, the dynamic CEO of Future Edge Group which is a leadership development firm. Ros is a multilingual executive coach and is kindly sharing her transformative journey from B2C sales to thriving in the corporate arena.  Ros discusses her personal and professional growth and shares her strategies on diagnosing client challenges, co-creating tailored solutions, and cultivating long-term relationships.  Jess and Ros highlight the significance of foundational strategies, the power of effective questioning, and the importance of community and support in achieving lasting business transformation.   In this episode I’m sharing; Decision-making, adhering to processes, and allowing space for transformation Understanding corporate dynamics and overcoming nervousness with corporate clients Learning to love sales and developing genuine intentions to assist clients Problem-solving for companies in business-to-business sales Diagnosing challenges and conducting assessments before providing solutions Evolving company cultures and initiatives like lunch and learns Importance of investing in personal growth for business success   Key Quotes;   The Foundation of Success: "These boring things that you do behind the scenes, they're actually the foundation for the big things that you celebrate later. Going back to that whole planting a tree situation, for example, there's not 400 ways, you sow the seeds, you water it, it grows. Right? If you want 400 trees, you have 400 seeds or more." — Ros Audoin 00:17:2400:17:31 00:42:4900:43:07   Letting Go of Corporate Stress: "I'm just going to let go of the stress and nervousness of this is corporate and just really focus on how can I help this organisation." — Ros Audoin 00:09:00:09:2434   Transformative Team Development: "So having a conversation around what they perceive the problems to be and really trying to help them see that a more immersive experience for their team would actually bring bigger transformations than just a training." — Ros Audoin 00:20:5000:21:09   The Power of Insider Insights: "The more information you have about the organisation from an insider, the better the experience you can create for your clients." — Ros Audoin 00:29:3100:29:38 Key Resources Mentioned in this Episode:   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

Have you ever wondered why celebrities are selling to corporate clients and why they might not be the best fit for corporate organisations? In today’s episode we’re questioning the qualifications of high-profile personalities who are delivering well-being services to businesses resulting in huge entrepreneurial successes. Leaving you to ask the question ‘what advantages can professionally certified experts bring to the table instead’ and why you need to develop a robust sales process to open corporate doors. Interestingly, we’ll be understanding the history of celebrity brand partnerships, the challenges faced by regular entrepreneurs in this space, and why authentic expertise should never be overlooked.  Jess also shares tips on leveraging summer downtime to reflect on your goals, build quality conversations with key stakeholders, and generate valuable referrals. Plus, stay tuned for exciting updates about inbound lead generation, upcoming case studies, and special offers in the C Suite ® program.  In this episode I’m sharing; Whilst celebrities might have star power, clients with professional certifications and genuine expertise offer greater value and tailored services to corporations. Developing a strong and effective sales process is crucial. Focus on quality conversations with the right stakeholders to build lasting influence and generate valuable referrals. How, by learning from both celebrities and industry experts, you can refine your personal and professional development strategies to seize corporate opportunities. As we approach the summer months, take this time to reflect on your sales strategies, client relationships, and your ambitions for Q4. Prepare for an engaging September sprint with dedicated support from Jess!   Key Quotes;   "I think we should have a bit of a conversation about celebrity culture and why celebrities are making that decision to move into more corporate partnerships rather than necessarily just being sponsored by companies to wear their clothes or being paid to endorse products." — Jess Lorimer 00:13:0900:13:27    "We have this rise in celebrities endorsing things or creating products and programs and services that are about their own lived experience and not necessarily because they have any other expertise." — Jess Lorimer 00:16:5000:17:04   "So, yes, there is an uneven playing field, because it is easy for organisations to buy from celebrities. They talk a lot more about what they're doing for a start, and they are usually quite happy to leverage any relationships that they may have themselves, that their publicist may have, etcetera, to get into organisations." — Jess Lorimer 00:18:4700:19:10 "I've had lots of conversations with people who have huge audiences but who want to create more reliable revenue streams, who are tired of some of the things and experiences that they're having in the online world." — Jess Lorimer 00:28:4000:28:56 "I've actually got a really, really cool newsletter planned in August for you about the way that you can focus on raising your prices and why you shouldn't be afraid to be a premium resource for corporate clients." — Jess Lorimer 00:02:2600:02:39 Key Resources Mentioned in this Episode:   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

If you’re still undecided about joining The C Suite ® or aren’t sure if the timing is right just now then today’s episode is specifically for you! I’m giving you the top five reasons why you should be joining The C Suite ® and more importantly why you should join before September this year! I’m sharing incredible results which have already been achieved by past C Suiters, discussing how the new UK Government pledges are reshaping corporate spending and how this can influence business opportunities. Also why September is the prime month for selling to corporate. So, whether you’re a small business owner or a seasoned professional, stay tuned for exciting updates on upcoming case study episodes and new content designed to help you build the most effective b2b sales process for Q4. If you're ready to take your corporate sales game to the next level, this is an episode you won't want to miss! In this episode I’m sharing; The top five reasons why you should join The C Suite ® before the September price increase. How to maximise your business and prepare for an epic Q4! The benefits included with The C Suite ® course such as templates, strategies, group hot seat and in-person events. The Importance of being prepared with a good sales process to capitalise on election pledges and industry changes   Key Quotes;   With any new government or any change in political party or any election season with pledges being made, there is money to be spent for organisations and they're also changing priorities for organisations. — Jess Lorimer 00:19:2500:19:41   The Power of Community in Business Growth: If you've ever felt isolated as an entrepreneur or isolated as a coach, consultant, trainer, service provider or a speaker sitting there thinking, “well, I just don't know how people are doing it. Is it really possible?” I’m here to tell you that it is! — Jess Lorimer 00:24:5500:25:12   See this for the opportunity that it is. It really is an awesome opportunity to get a phenomenal experience for the current price in a good market at a good time with excellent sprint tasks and accountability to really build the best business that you can possibly have in Q4. — Jess Lorimer 00:31:2900:31:53   The September Sprint is revolutionising C Suite Training! If you want to kick start your C Suite experience, that is going to be an epic way to do it. — Jess Lorimer 00:12:3500:12:42   If you are thinking of joining The C Suite ® then September is a great time to do it because the market is very, very interesting in September. Companies realise that projects that they thought they would start or head down as a priority haven't been started, haven't been finished, and they're also coming up to a good time of the year to spend their budget as well. — Jess Lorimer 00:18:0500:18:27 Key Resources Mentioned in this Episode:   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.