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Mark says it is a shame we even have to talk about trust in sales, and maybe we do as salespeople might not actually trust themselves. Yet building trust is key, not least because a higher degree of trust often leads to a lower need to negotiate. Salespeople need to get ahead of the game as customers don't buy things for today.
Key insights include: Trust is currency of business, Doing damage to your reputation, and Go three levels deep.
Connect with Mark on LinkedIn, and with your host Fred Copestake at https://linktr.ee/fredcopestake.
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