What You Need To Know About Rufus and PPC with Vincenzo Toscano

AI is changing the game on Amazon, and sellers who adapt will thrive. From listing optimization to ad strategy, staying ahead is no longer optional.

In this episode, Chris McCabe sits down with Vincenzo Toscano of Ecomcy to explore how sellers can leverage Amazon’s new AI tool, Rufus, to gain a competitive edge. From reverse-engineering AI to optimizing listings for better recommendations, Vincenzo shares insider tips to help sellers navigate this new landscape.

They also dive into strategies for cutting rising ad costs, including creative approaches with TikTok and DSP, and discuss why 2025 could bring fresh opportunities for those who master AI-driven SEO and PPC. Whether you're scaling a brand or just staying afloat, this episode delivers actionable insights to future-proof your business.