284: Pillar I: Acquisition

4/1/2024

Under the Radar

0:00

29:44

In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.

Otros episodios de "Under the Radar"

331: Reflection
6/11/2025
29:35
In our final episode, we reflect on how indie app development has changed over the past decade. Thanks for listening, everyone!
330: Engaging with Reddit
23/10/2025
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How Overcast has managed feedback channels and its presence on social networks, and the results (so far) of creating an official Reddit community.
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329: Zero Utilization on Your Brain
13/10/2025
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Successes and struggles with taking breaks from work.
328: Five Years of Enough
25/9/2025
29:28
As David celebrates five years of Widgetsmith, we discuss choices we make to keep our businesses scalable without giving up the working styles we prefer.
327: Ready for Distribution
11/9/2025
29:28
With our iOS 26 updates submitted, we reflect on the summer, customer reactions to the redesigns, and what we're looking forward to doing next.
326: Tree-Planting Features
28/8/2025
29:22
Laying groundwork for future analytics, insights, and utility needs.
325: Upswing
21/8/2025
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A pragmatic and productive path through the final weeks of the iOS 26 beta season.
324: Design Despair
31/7/2025
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Fighting through the motivational challenges and choosing a direction when the system design isn't an easy, universal win.
323: The Tidal Wave
17/7/2025
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Should we adopt Liquid Glass or stick with our existing designs? And if we do adopt it, how much should we redesign and rethink along the way? (tl;dr: yes; much.)
322: Requiring iOS 26?
3/7/2025
29:47
Tradeoffs for requiring iOS 26 this fall, and a clever strategy to manage compatibility with iOS 18.

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284: Pillar I: Acquisition

Under the Radar

Otros episodios de "Under the Radar"

331: Reflection

330: Engaging with Reddit

329: Zero Utilization on Your Brain

328: Five Years of Enough

327: Ready for Distribution

326: Tree-Planting Features

325: Upswing

324: Design Despair

323: The Tidal Wave

322: Requiring iOS 26?