Recipe for Greatness

Florian de Chezelles, co-founder of The Salad Project, joins us for a conversation about his remarkable journey in the hospitality industry. From growing up in a lively family of five siblings to his transformative education at the prestigious Ecole Hôtelière de Lausanne in Switzerland, Florian shares how these experiences shaped his communication skills and passion for hospitality. We delve into his early career with luxury giants LVMH and the Waldorf Hilton, where he honed his meticulous attention to detail and discovered his love for creating memorable experiences.Fueled by passion and a desire for fulfillment, Florian embarked on an entrepreneurial journey with co-founder James, leading to the creation of The Salad Project. Despite initial challenges like limited savings and the unforeseen COVID-19 pandemic, they crafted a menu that resonated with a wide range of dietary preferences. Listen as we recount the amusing process of naming the business and the innovative strategies behind their menu development, which relied on personal preferences and customer archetypes rather than traditional market research.Discover how The Salad Project has thrived with seven locations across London, thanks in part to savvy investors and the power of word-of-mouth marketing. Florian also emphasises the game-changing role of digital technology in their business model, which positioned them ahead of the curve during the pandemic. Throughout this journey, the complementary partnership between Florian and James has been key, blending their skills and mutual respect to build a successful and enduring brand. Join us for a blend of inspiring stories, practical advice, and a celebration of entrepreneurial spirit in the hospitality industry.Support the show

Ever wondered how a simple bean can transform the food industry? Join us as Amelia Christie-Miller, the innovative force behind Bold Bean Co, shares her extraordinary journey from a food-loving childhood to becoming a notable entrepreneur in the UK. Gain insights into how Amelia's experiences in Spain ignited her passion for beans, leading to her entrepreneurial success and the presence of her products on the shelves of major retailers like Waitrose, Sainsbury's, and M&S. Amelia's story is an inspiring testament to how dedication to sustainability and flavour can redefine a market, and how she leveraged community engagement and data-driven insights to forge genuine connections with consumers.Explore Amelia's strategic shift from a direct-to-consumer model to entering the retail space during the COVID-19 pandemic. Understand her proactive engagement strategies with supermarket buyers and how she navigated the complexities of the grocery marketplace. Amelia highlights the significance of "brand servicing" over "brand selling," emphasising the importance of authentic interactions with consumers. Through her story, you'll discover the intricacies and excitement of the supermarket landscape, offering valuable lessons for anyone enthusiastic about food and entrepreneurship.Amelia also delves into the entrepreneurial mindset, the importance of having a co-founder, and the rewarding challenges of building a brand with integrity. Learn about her growth-oriented approach, how past experiences shaped her business acumen, and why focusing on quality ingredients is crucial. Uncover the behind-the-scenes efforts that brought Bold Bean Co to life and the power of a growth mindset. Whether you're an aspiring entrepreneur or a food enthusiast, this episode offers a delicious blend of inspiration and practical advice for crafting a successful food business.Support the show

Uncover the inspiring entrepreneurial journey of Melissa Snover, the visionary founder and CEO of Nourished, as she takes us on a ride from her unexpected start in business to pioneering innovations in the world of personalised nutrition. Melissa's passion for creating a vegetarian gummy candy led her to experiment with plant-based ingredients and develop a vegan gummy using Gellan gum. Throughout this episode, Melissa opens up about the challenges she faced in scaling her businesses, from branding to international logistics, and how her dedication to food technology continues to break new ground in the industry.Explore the art of strategic partnerships and business growth through Melissa's insights into the fine balance between knowing when to pivot and the power of aligning with the right partners. Highlighting a successful collaboration with Magic Candy Factory and industry giants like Colgate, Melissa illustrates how mutual innovation and value addition can propel a company's vision forward. This episode also offers effective strategies for raising brand awareness, emphasising tailored marketing approaches that honour the unique attributes of each product, and showcasing practical examples from Nourished's successful launch.Melissa also shares her wisdom on building confidence as an entrepreneur through delegation and strategic marketing. Learn about the importance of trust and clear communication in empowering team members and the impact of public relations in fostering consumer trust. By balancing intuition with data-driven decision-making, Melissa navigates the complexities of managing a growing team and creating unprecedented technology. Her journey is a testament to perseverance and dedication, encouraging aspiring entrepreneurs to consider their personal circumstances while pursuing their dreams. Listen in to be inspired by Melissa's commitment to innovation and her trailblasing contributions to the industry.Support the show

Meet Huib van Bockel, the creative force behind Tenzing, a natural energy drink brand that's turning heads. Journey through Huib's eclectic career, from his marketing roots at Unilever and Red Bull to his initial entrepreneurial steps with a fashion venture specialising in high-end socks. Huib opens up about the vital lessons learned in supply chain management and how these experiences shaped his unique approach to launching Tenzing. This episode offers a candid reflection on aligning personal expertise with business aspirations and the transformative power of passion and commitment.Huib's narrative challenges the conventional wisdom of spotting market gaps and instead champions the idea of building businesses on personal skills and passions. He argues that honing one's abilities and focusing on areas of deep interest can naturally lead to success, using examples like Fever-Tree and Liquid Death. With Tenzing, Huib draws on his background and love for the outdoors, creating a brand that not only stands out in the market but resonates with his values. Huib's story is a testament to pursuing an entrepreneurial mission that is both meaningful and uniquely tailored to one's strengths.Explore the nuanced journey from a corporate role to startup life, as Huib discusses the delicate balance between financial caution and full entrepreneurial commitment. He shares personal insights on managing risks, gaining early customer feedback, and fostering a transparent company culture. With anecdotes on empathy, perseverance, and strategic focus, Hub illustrates the emotional challenges of entrepreneurship and how understanding team dynamics can propel a brand to success. This episode promises to enlighten listeners on the blend of personal values and business strategies that power Tenzing's sustainable and innovative journey.Support the show

From aspiring lawyer to founder, Emily Tout, the co-founder and CEO of Mighty Slice, joins us to share her extraordinary path to entrepreneurship. Emily's unexpected discovery of powerlifting during her university years sparked a profound shift in her mindset, fostering a resilience and growth mentality that became crucial in her journey. Listen in as Emily recounts how the discipline and skills honed in her legal studies provided a solid foundation for her venture into the dynamic world of health-conscious food products, even as she navigated an identity crisis when entrepreneurship beckoned.Witness the transformation of Mighty Slice from its humble beginnings in Emily's home kitchen to a recognisable brand disrupting the dessert industry. At a pivotal moment during the Balance Festival, Emily realised the importance of presenting even a minimal viable product professionally to captivate the interest of larger retailers. As Mighty Slice grew, Emily tackled the balance between direct-to-consumer sales and business-to-business opportunities, revealing how these strategies built consumer trust and unlocked unexpected business avenues, leading to innovative products like the standout "pink slices."In her journey with Mighty Slice, Emily faced the logistics of introducing protein-rich cheesecakes into both small gyms and large supermarkets like Asda and Sainsbury's. She shared invaluable insights on the power of packaging, where a simple shelf barker could dramatically boost sales. Emily also explored the significance of delegation and building a robust team, highlighting the shift from hands-on involvement to empowering her team to excel independently. Throughout the episode, Emily's story underscores the courage and adaptability required to build a thriving business centered on evolving consumer needs and market trends.Support the show

Ever wondered what it takes to pivot from a corporate career to becoming a successful entrepreneur? Join us as we uncover the fascinating journey of Melvin Jay, the visionary behind Gunna Drinks and the Sustainable Bottling Co. Learn how Melvin transitioned from high-profile marketing roles at Nivea and Danone to founding Clear Ideas — a marketing strategy firm later acquired by M&C Saatchi. Discover the motivations that led him to launch a craft soft drink brand and the UK's first aluminium bottling facility, all driven by his relentless passion for innovation and sustainability.Curious about what sets successful entrepreneurs apart from the rest? Melvin shares his insights on the crucial attributes needed to thrive in the entrepreneurial world. From the importance of maintaining an open mind to rigorously testing business concepts through consumer research, Melvin breaks down his approach to navigating budget constraints and leveraging cost-effective strategies. You'll gain valuable insights into the transition from corporate life to startups, the art of fundraising, and the meticulous process of building a diverse and effective team.As we dive deeper, Melvin sheds light on the pressing issue of sustainability in the beverage industry. Listen as he discusses the limitations of plastic packaging and the advantages of aluminum, which is infinitely recyclable. Melvin introduces the concept of the "eco nudge," encouraging consumers to make environmentally friendly choices with ease. This episode is packed with actionable advice and inspiring stories that will leave you motivated to tackle your own entrepreneurial challenges while making a positive impact on the environment. Don't miss this engaging and insightful conversation with Melvin Jay.Support the show

Ever wondered how a finance guru can transform into a cheese industry innovator? Edward Hancock, the founder of The Cheese Geek, joins us to unravel his captivating journey from fund management to pioneering a unique cheese retailing experience. Discover how Edward's expertise in investor psychology and algorithm building became the secret sauce in creating a brand that emotionally connects with its customers, and get a peek into the neuroscience that drives our most delicious impulse purchases.But great ideas alone don't build successful businesses—execution does. Edward opens up about launching The Cheese Geek while juggling a full-time job, starting with minimal resources, and growing organically through the sheer power of word-of-mouth. Learn the invaluable lessons he garnered from the trenches, turning first-time buyers into passionate brand advocates and proving that actionable steps and loyal customer relationships are the true cornerstones of enduring success.In the final segments, we dive deep into the art of crafting memorable customer experiences and strategic growth. Hear how The Cheese Geek transitioned smoothly into retail with Sainsbury's, all while maintaining a consistent brand identity. Edward shares the challenges of sourcing cheese, the importance of being prepared for opportunities, and the problem-solving mindset that helped navigate the pandemic. Tune in for an episode packed with actionable insights, whether you're an aspiring entrepreneur or a devoted food enthusiast.Support the show

What ignites a person to leave a prestigious career for an uncertain venture? Meet Zan Kaufman, the dynamic founder of Bleecker Burger, who shares her journey from a corporate lawyer in New York to a renowned burger entrepreneur in London. Discover the moment that turned Zan's passion into a thriving business and how her core values of equality, inclusion, and diversity laid the foundation for Bleaker Burger's success.From a single street food truck to a bustling kiosk in Spitalfields Market, Zan reveals the strategic decisions that fueled Bleeker Burger's growth. Delve into how her legal expertise played a vital role in navigating business contracts with confidence and maintaining operational integrity during the expansion. Zan's transformation from hands-on operator to strategic leader offers invaluable insights into the importance of mentorship, peer support, and adaptive leadership.The pandemic posed unprecedented challenges, but Zan's resilience and commitment to her vision kept Bleaker Burger afloat. Listen as she candidly shares the obstacles faced and the strategies employed to overcome them, from managing supply chains to navigating government schemes. Reflecting on both successes and setbacks, Zan provides powerful lessons in leadership and strategic hiring, emphasizing the importance of staying true to one's values. Join us for a heartfelt discussion filled with gratitude for our listeners and practical advice for aspiring food entrepreneurs.Support the show

Repost from 2020 | What happens when a neuroscience enthusiast shifts gears to revolutionise the olive market? Meet Olly Hiscocks, the mastermind behind Olly's, a vibrant brand that's breathed fresh life into olives, nuts, and snacking pretzels. Olly's journey began with just 50 pounds and a kitchen full of experimental flavours tested on friends and family before making it big. Listen as Olly reveals the quirky character names behind his products, the importance of eye-catching branding, and how his story of persistence, passion, and authenticity led to early sales success.Ever wondered about the unexpected pitfalls in the food industry? Olly shares a surprising tale involving improperly stored garlic and an enlightening conversation with a CEO that shaped his business mindset. Explore the power of an authentic story in the entrepreneurial world as we discuss my own career shift from neuroscience to founding a startup. Together, we highlight the thrill of sales, the necessity of relentless pursuit, and how genuine narratives resonate with customers and drive impressive results.Navigating the challenges of entrepreneurship, Olly opens up about the dynamic experience of being a single founder, overproducing for Sainsbury's, and handling lockdown excess supply. Discover the importance of networking, mentorship, and community initiatives like the Nest Foundation, which empowers women to start their own businesses. Learn why delegating responsibilities and hiring skilled team members is crucial for growth, and why taking risks and experimenting with new ideas are vital steps toward long-term success. If you're passionate about the food industry or entrepreneurship, this episode is packed with invaluable insights and inspiring stories.Support the show

Embark on an inspirational odyssey with Adam Wills, the culinary mastermind who's reshaped London's food scene, as he recounts his journey from a software career to founding food sensations Gourmet Burger Kitchen and Crosstown Donuts. Feel the rush of excitement as Adam, a New Zealander by birth, details the leap of faith that led to his reinvention of the burger experience and the artisanal donut revolution. Our insightful chat peels back the layers on what it takes to make a mark in the bustling metropolis, from conceptualising a unique dining niche to the critical first days of opening a business in a foreign land."You got to do it for as much as the memories as the money"Adam WillsJoining me, Jay Greenwood, Adam delves into the transformation of the London dining landscape, reflecting on the daring yet simple approach that saw GBK soar in a city divided between fast food and fine dining. Imagine the awe of Londoners tasting a true burger for the first time, a testament to Adam's belief in quality ingredients and his knack for capturing the culinary zeitgeist. The narrative is peppered with personal tales of overcoming challenges, the thrill of customer reactions, and the gratifying journey from novelty to mainstream staple.True to form, Adam doesn't just rest on his laurels. He shares the wisdom garnered from years of entrepreneurial ventures, offering sage advice for anyone hungry to enter the food business. This deep dive is replete with revelations about sustainable growth, the value of a great team, and how to stay nimble and receptive to feedback. Listeners will emerge with a newfound appreciation for the grit behind gourmet and the real ingredients needed for success in the world of food entrepreneurship.Support the show