Building a Timeless Brand in a Trend-Driven World with Alice McMullin

In this conversation, the speakers explore the dynamics of the fashion industry, focusing on branding, marketing, and consumer behaviour. They discuss the evolution of the Lofft Agency and the inception of Roame, highlighting the importance of clarity, energy, and storytelling in building successful brands.The conversation delves into the challenges of navigating trends, understanding market expectations, and the significance of curation in a competitive landscape.Insights from successful brands illustrate the necessity of having a clear vision and adapting to the ever-changing fashion environment.In this conversation, the girls delve into the journey of building a fashion brand, Roame, focusing on the essence of resort wear, the importance of storytelling through prints, and the strategic decisions behind pricing and market positioning. They discuss the challenges of navigating economic fluctuations, particularly in relation to the Australian dollar, and the excitement of expanding into the U.S. market. The conversation highlights the balance between creativity and data-driven decisions in the design process, emphasising the importance of brand awareness and customer engagement.They discuss the importance of learning from mistakes, effective communication, and the surprises encountered in their fashion journey.Find Roame online here.Find Roame on Instagram here.Find the Lofft Agency here.Find Process the Podcast on Instagram here.Find your host Arielle Thomas on Instagram here.If you loved this episode, please leave us a review or share it with a creative friend.See you next Tuesday!x Hosted on Acast. See acast.com/privacy for more information.

In this episode, Arielle Thomas shares her journey of creativity, energy management, and the development of her new product, Remy Gummies. She discusses the challenges of maintaining energy levels while pursuing ambitious goals and how she identified a gap in the market for a gentle energy supplement. Through experimentation and collaboration, Arielle created a product that is vegan, sugar-free, and designed to help individuals maintain their energy throughout the day. The episode highlights the importance of perseverance, personal growth, and the entrepreneurial spirit. So much hard work has gone into this brand, and we can't wait to share it with you!Follow Remy Wellness on Instagram here.Follow Process the Podcast on Instagram here. Follow your host, Arielle Thomas on Instagram here. See you next Tuesday! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Arielle Thomas sits down with Bree Johnson, Co-Founder of Frank Body and Managing Director of Willow & Blake, to discuss the journey of building two powerhouse brands.Bree shares the marketing strategies that turned a niche skincare idea into a global beauty phenomenon, the role of community-driven branding, and how creative storytelling has been at the heart of their success.She also dives into the realities of scaling a creative agency, from hiring and team dynamics to fostering a culture of innovation and personal branding. Bree opens up about the challenges of rebranding, staying ahead in a competitive market, and the mindset shifts required for sustainable growth.Beyond business, Bree reflects on balancing entrepreneurship with personal life, particularly as she prepares for motherhood, and the importance of financial independence, mentorship, and building a strong leadership team. She also shares insights into expanding into retail and global markets, the power of networking for female founders, and Willow & Blake’s initiatives to support the next generation of creative entrepreneurs.This episode is packed with practical advice for anyone navigating the worlds of beauty, branding, and business growth—don’t miss it!Find Willow and Blake online here.Find Frank Body on Instagram here.Find Bree Johnson on LinkedIn here.Find Process the Podcast on Instagram here.Find your host, Arielle on Instagram here.Leave a review, share with a friend or subscribe to Process!See you next week! x--- Keywords---Willow & Blake, Frank Body, branding, marketing, entrepreneurship, creative agency, consumer engagement, personal branding, team dynamics, rebranding, parenthood, business growth, hiring strategies, mentorship, board roles, retail expansion, global markets, brand building, creativity, female entrepreneurs. Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Alice McMullin discusses the evolution of her furniture brand, McMullin, navigating changes in consumer behaviour and the importance of intuition in design. She shares her journey from selling Icelandic sheepskins to creating a successful furniture line, emphasising the influence of personal experiences and family on her design aesthetic. The conversation also delves into the collaborative nature of her work, the dynamics of her team, and the significance of maintaining a unique brand identity in a competitive market. Alice also discusses her journey in the design and furniture industry, emphasising the importance of organic collaborations, community engagement, and sustainability. She reflects on her childhood influences, the significance of following one's intuition in business, and the cultural aesthetics that shape her work. Alice also shares insights on the challenges of entrepreneurship and the personal growth that comes from overcoming obstacles.Find McMullin's latest collection Studio 80 here. Find McMullin on Instagram here. This episode was powered by Remy! Sign up to the waitlist here! Follow Remy on Instagram here. If you loved this episode, we'd love you to let us know! Leave a review on your Apple or Spotify Podcast Player.Find Process on Instagram here. Find us on Tik Tok here. Find your host Arielle Thomas here. See you next Sunday! xx Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Arielle sits down with her friend and partner at venture capital fund Side Stage to explore the intricacies of venture capital, particularly focusing on how they do things at Side Stage. a pre-seed and seed fund in Australia. They discuss the importance of founder support, the dynamics of venture capital, and the various types of capital available to entrepreneurs. The conversation highlights the unique challenges and opportunities within the Australian startup ecosystem, emphasising the need for founders to understand their own goals and the incentives of potential investors. In this conversation, Elli discusses the evolving landscape of venture capital investment in Australian consumer brands, highlighting a growing willingness among VCs to invest in sectors beyond traditional B2B SaaS. The discussion also touches on the significance of knowledge sharing and community support for founders, particularly women, in navigating the complexities of startup funding and market positioning.A little different from our usual focus here on Process the Podcast, but as Arielle tackles conversations to level up her thinking - you best believe she's taking you with her. To learn more about Side Stage Ventures, find them on Linked In here. Find Elli Hanson on Linked In here. Find Process the Podcast on Instagram here. Find your host Arielle Thomas on Instagram here. Hit that subscribe button and don't miss an episode. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process, Arielle sits down with Zara Wong—former Vogue editor, brand consultant, and the powerhouse behind Screenshot List, Australia's #1 fashion and style Substack. Zara has shaped the industry from the inside out, working at prestigious brands like Vogue, Mecca, and Aje before carving out her own lane in digital publishing.We discuss her evolution from aspiring magazine editor to leading one of Australia’s most influential fashion newsletters, how she’s redefining style journalism in the Substack era, and why curation is more powerful than ever in a world oversaturated with content.Zara shares insights on:The transition from legacy fashion media to digital-first storytellingHow Screenshot List became the go-to Substack for stylish, informed womenThe power of niche content and why authenticity wins in brand collaborationsThe shifting role of editors, curators, and consultants in today’s fashion landscapeHow brands can cut through the noise with clear messaging and strategyIf you’re curious about the future of fashion media, personal style, and the rise of newsletters as a major platform, this conversation is for you.🎧 Listen now and subscribe to Process for more deep dives into creative careers.Zara's fav's to check out!Estelle Manor Martha Stewart Documentary Substack: PS by Plum SykesSubstack: As Seen OnSubstack: Diana CohenBrand: Summer FridaysBrand: J Crew Brand: Sporty and RichInterior designer she loves: BeebeFriend and industry peer: Emily AlgarFind Screenshot this on Substack here.Find Zara Wong on Instagram here.Find us at Process on Instagram here.Find your host, Arielle on Instagram here.Find her new business Remy on Instagram here.See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Elise Pioch Balzac of Maison Balzac shares their journey from a childhood fascination with fashion and storytelling to a successful career in the luxury fashion industry, including their time at Hermès. She discusses the importance of creativity, cultural differences in fashion, and the challenges of adapting to a new life in Australia. Elise also highlights the significance of scent and memory in their brand, Maison Balzac, and how personal experiences shape their design philosophy. Arielle & Elise start at the beginning of her 12-year journey entering into the world of perfumery and candle making, detailing the challenges and triumphs of finding the right partners, learning the craft, and expanding their product line. They emphasise the importance of collaboration, understanding pricing, and the role of numbers in managing a successful business. The discussion also touches on the creative process behind product development and the significance of building a strong team. In this conversation, the speaker shares insights into her creative process, the challenges of entrepreneurship, and the importance of authenticity in building a brand. They discuss the intricate art of glassblowing, the significance of personal stories in design, and the values that guide their business decisions. The speaker emphasises the need for kindness in business and reflects on their journey, including the ups and downs of managing a growing team. Ultimately, they highlight the joy of creativity and the continuous flow of ideas that drive their work.Find Maison Balzac online here. Find them on Instagram here. Find your host Arielle on Instagram here. Follow Process the Podcast on Instagram here. Find our production company Cinema Thom here. Join our Process group chats here! Project Girlie for all your content creation hype girl needs.And the Process Job Board group chat. See you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Arielle Thomas and her junior art director Kiara Cengic discuss the intricate process of producing end-to-end campaign and e-comm content for the swimwear brand, Sheila. From creative direction to e-commerce strategy, she shares insights on the importance of brand identity, the challenges of casting models, and the dynamics of working on set. The conversation also delves into post-production efforts and future projects, highlighting the collaborative nature of the production process and the significance of trust between the creative team and the client. The girls also spill the tea on the upcoming in-house brand Remy, and how listeners can get more involved in the Process community with our upcoming job board!Our production partners to bring this job to life were:Flat Pack Studios MelbourneSee 360 Ghost Imagery ArtBox BlackOur episode in 2024 with Hannah Scott Stevenson here. This episode mentions:Sheila the Label SwimwearThe Pocket Dispo Lens Find Process the Podcast on Instagram here.Find Cinema Thom on Instagram here.Find your host Arielle Thomas on Instagram here.And this episode's co-host Kiara Cengic on Instagram here.Sign up for the Cinema Thom newsletter via the website at cinemathom,comSee you next Sunday! x Hosted on Acast. See acast.com/privacy for more information.

In this conversation, Maz (Marion) Farrelly discusses her evolution and storytelling expertise in reality TV and its profound impact on society, particularly in how it has changed the way people document their lives. She shares insights into the production of successful television shows, emphasising the importance of audience engagement and the need to create compelling stories. Maz also addresses the challenges of self-doubt and the importance of unique storytelling in a competitive landscape. Throughout the discussion, she provides practical advice on building confidence and celebrating personal achievements, while also highlighting the significance of understanding one's audience. This episode changed the way Arielle has written about herself and her work at Cinema Thom, we hope you love it too! To learn more about Maz, find her here on LinkedIn. Find Process the Podcast on Instagram here. Find your host, Arielle Thomas on Instagram here. Hosted on Acast. See acast.com/privacy for more information.

In this deeply personal episode, Arielle Thomas shares her journey of vulnerability, mental health struggles, and the impact of sentimentality on her relationships. She discusses the importance of letting go of toxic connections, embracing change, and building new, meaningful relationships. Through her experiences, she emphasises the need for self-awareness and the courage to prioritise one's well-being while navigating the complexities of emotional health and creativity. This episode is an extension of our last personal episode 'Nothing Changes, If Nothing Changes' and identifies characteristics we love about ourselves, but may be holding us back. Trigger warning: Please note, that this episode discusses mental health and may contain themes that could be distressing to some listeners. If you loved this episode and want to continue hearing from Process guests and Arielle, hit that subscribe button, or share with a friend! Follow your host, Arielle Thomas on Instagram here. Follow us at Process on Instagram here. Hosted on Acast. See acast.com/privacy for more information.