Church Communications Policy, Generational Tension, & Our Biggest Mistakes

When you serve at church, there are always going to be ideas, projects, or ministries you're unsure about. Sometimes your instincts are right. Sometimes they're not. Today, we're sharing real stories from churches that pushed past their initial resistance, took the risk anyway, and saw incredible results.   ============================= Table of Contents: ============================= 0:00 - Intro 1:55 - Building A Human Claw Machine 5:26 - Hiring A Full Time Creative 10:02 - Live Stream 15:32 - Getting Away From "Professional" Video Announcements 19:02 - Youth Group Instagram Account 20:13 - Letting The Holy Spirit Lead. 10/10 Recommend 20:51 - Planning Events Months Ahead And Not A Month Before   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Skills alone can't compensate for a broken culture. If the team is unhealthy, the ministry will always feel stuck. Today, we're laying out a reset plan — a practical roadmap to start rebuilding trust, clarity, and a healthy team culture. Let's get to work.   ============================= Table of Contents: ============================= 0:00 - Intro 1:12 - Why This Matters 7:53 - Value 1: Bring Heaven to Earth 11:52 - Value 2: Say the Quiet Part Out Loud 17:48 - Value 3: Yes Be Yes, No Be No 21:48 - Value 4: Disagreement Is Not Disrespect 27:06 - Value 5: Solutions First 33:05 - How to Use Values to Shape Culture   IMPORTANT LINKS - The Creative Team Culture Cheatsheet DOWNLOAD: https://prochur.ch/4az1JXQ - Pro Church Certified: https://prochurchcertified.com/   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Level up your church's social without spending a cent. From scheduling and analytics to project management and planning, today's episode is all about the best $0 tools churches can use to streamline their work and improve results. Let's upgrade your workflow and keep costs at zero.   ============================= Table of Contents: ============================= 0:00 - Intro 0:36 - Instagram Insights 10:44 - Buffer 14:00 - Trello 15:09 - Linktree 16:16 - The Launcher by Nucleus 17:54 - Coschedule Headline Analyzer 19:58 - Auphonic 21:41 - Canva   IMPORTANT LINKS - Buffer: https://buffer.com/ - Trello: https://trello.com/ - Linktree: https://linktr.ee/ - The Launcher by Nucleus: https://www.nucleus.church/the-launcher - Coschedule Headline Analyzer: https://coschedule.com/headline-analyzer - Auphonic: https://auphonic.com/ - Canva: https://www.canva.com/ - PNAS NEXUS Article: https://academic.oup.com/pnasnexus/article/4/11/pgaf327/8285703   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

I asked you all, "What's one thing that frustrates you about church comms?" Today, we're unpacking your top answers — counting down from the least to the most common. And as we go, we'll share practical advice from real church experiences on how to fix these frustrations for good.   ============================= Table of Contents: ============================= 0:00 - Intro 1:43 - Lack Of Risk Taking 7:30 - Doing Over Being Effective 12:11 - Too Many Events To Talk About 20:06 - Not Understanding How Long Stuff Takes 24:00 - Complain There Isn't Enough/Too Much Info 27:44 - People Thinking They Know Best 30:12 - Last Minute Requests   IMPORTANT LINKS - DOWNLOAD Project Request Timelines [Example]: https://prochur.ch/4oAKjhN - Pro Church Certified: https://prochurchcertified.com/ - The Church Website Masterclass: https://youtu.be/0IfuwIa3qjw - Nucleus Makeovers: https://www.nucleus.church/makeovers   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

The next era of social media is arriving - and recent court filings from Meta give us a glimpse of what's coming. These revelations reveal a major shift in how platforms will operate moving forward. In this episode, we're breaking down what it means for your church and how to prepare.   ============================= Table of Contents: ============================= 0:00 - Intro 2:58 - Social Is Television 8:18 - Podcasts Are Television 10:10 - The Algorithm Is Television   IMPORTANT LINKS - Everything Is Television - Derek Thompson: https://bit.ly/4nEXqgD - YouTube Plans to Win Over Spotify's Audio-First Podcasters With AI - Business Insider: https://bit.ly/4hNCClZ   THE 167 NEWSLETTER 📫 62,646+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Why do great volunteers stop serving at good churches? The reason usually isn't hard to spot — but finding a real solution takes work. That's exactly what we're unpacking in today's episode.   ============================= Table of Contents: ============================= 0:00 - Intro 3:05 - Habits Of Joy 7:13 - Practice Intentional Discomfort 15:22 - Becoming Unbothered   IMPORTANT LINKS - The MOST Important Thing I Learned BEFORE 30 [CHURCH LEADERS]: https://youtu.be/CFVJeEfQvkA   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

We're pulling back the curtain on the exact systems we use to stay inspired and creative - week after week - without burning out. You'll learn how to build processes that generate fresh ideas on demand, even when you feel stuck or uninspired.   ============================= Table of Contents: ============================= 0:00 - Intro 01:53 — The Question Every Church Asks  04:38 — System #1: You Need Less Variety Than You Think  06:24 — System #2: Steal Like a Pro (From Other Industries)  10:49 — System #3: Repeat the Best, Forget the Rest, Continue To Test  18:27 — System #4: Repurpose Sermon Content  23:10 — System #5: Build a Vault of Inspiration    IMPORTANT LINKS - ChatGPT: https://chatgpt.com - Free AI Transcription Tool: https://www.descript.com   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

When tragedy strikes and the world turns to social media, churches often wonder whether to speak up or stay silent. Today, we're unpacking a clear, actionable policy for navigating tragic current events online - complete with real examples and the key caveats every church should consider before posting. Learn how to respond with wisdom, compassion, and clarity when the world is watching.   ============================= Table of Contents: ============================= 0:00 - Intro 3:40 - Policy Questions 12:12 - Real Example #1 15:00 - Critical Feedback 20:35 - Real Example #2   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder: https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Gen Z is now attending church more than any other age group — what Barna calls "a historic and generational reversal." In this video, we'll explore why it's happening and what it means for your church moving forward.   ============================= Table of Contents: ============================= 0:00 - Intro 0:38 - Thoughts on Gen Z being on the top of church attendance? 9:58 - Biggest social media differences between Gen Z and Gen Alpha? 15:40 - The people want to know what your Fall Fragrance is this year! 21:02 - What do you think of churches sending greetings/thank yous to new followers on Instagram? 24:00 - What would be the Facebook equivalent of carousels? 25:22 - What's your favorite thing about F1 after over half a season of watching? 33:28 - How to finish more work in less time?   IMPORTANT LINKS - Gen Z Now Leads In Church Attendance | Christianity Today: https://bit.ly/420QYZy   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Smaller churches have a unique edge on social media — one that actually becomes more powerful the smaller your church is. It's a feature that can completely transform the way you approach social. And here's the kicker: bigger churches don't really have access to it.   ============================= Table of Contents: ============================= 0:00 - Intro 1:22 - The State of Church Social Media 10:32 - How To Reach Your People 19:15 - More Post Strategies   IMPORTANT LINKS - DOWNLOAD the "Add to Favorites" card: https://prochur.ch/3Mc9963  - Why Your Church's Instagram Stories Flop: https://youtu.be/z_VfjR0WxaA - The Busy Pastor's Guide To Instagram Stories: https://youtu.be/e4gYhPwOyJA - 20 Church Social Media Ideas You've Never Tried: https://youtu.be/ZBeCkcIlzPA - Steal These 15 Church Social Media Posts For Summer: https://youtu.be/y8QiCkGFDFo - The 2025 Church Social Media Calendar: https://youtu.be/dy9J92P5Xjo - Steal These Viral Hooks: Church Social Media Edition: https://youtu.be/ncBP4cUcY0E   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer