Private Practice Elevation with Daniel Fava podcast

149. How To Maximize Your Psychology Today Profile to Grow Your Private Practice w/Omar Ruiz

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Psychology Today is a powerful marketing tool that many therapists and private practices rely on to attract clients, especially in the early stages of growing a practice.


However, not everyone knows how to utilize this platform to its full potential effectively. 


In this episode of The Private Practice Elevation Podcast, we will delve into the insights shared by Omar Ruiz, a therapist and business coach, on maximizing your Psychology Today profile. 


By following his tips and strategies, therapists can improve their online presence and generate more client referrals.

What You’ll Learn About Maximizing Your Psychology Today Profile:

  • Omar’s private practice journey and the ups and downs that led him to become an expert in using Psychology Today to get clients

  • The difference between browsers and buyers on Psychology Today

  • Tips for optimizing the profile picture and first four lines on Psychology Today

  • The importance of evoking emotion and offering hope in the profile description

  • Providing concrete value in the profile description instead of focusing on certifications

  • Including a call to action in the profile description

  • Tips for using an intro video, additional photos, and keywords on Psychology Today

  • Strategic use of keywords from the issues section in the personal statement

  • Importance of optimizing Psychology Today profile for visibility

  • Adding italicized snippets to your profile for increased visibility

  • Strategic use of location to improve visibility

  • Choosing less saturated and competitive areas for visibility

  • Using Psychology Today as a supplemental referral source

  • Private pay clients may have different experiences with Psychology Today

  • Investing in SEO and having a website for long-term marketing

This Episode Is Brought To You By


Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.


Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. 


In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. 


Learn more about building a thriving private practice with Alma at

Links mentioned in this episode:


Get More Views of Your Psychology Today Profile: Key Takeaways

Psychology Today is a directory site that connects therapists with potential clients. It is essential to understand the behavior of clients using this platform in order to effectively market your services. Ruiz categorizes clients into two groups: browsers and buyers. 


Browsers are simply scrolling through the search results, while buyers are using the filtering options to find a therapist who can address their specific needs.


4 Tips To Improve Your Psychology Today Profile


To capture the attention of buyers, therapists must optimize their profile in several key areas. Ruiz provides a step-by-step guide to help therapists create a compelling profile that resonates with potential clients.

1. Profile Picture

The profile picture is the first impression potential clients have of you. It is crucial to present yourself professionally and authentically. Ruiz advises therapists to use a high-quality headshot, taken with a good camera or smartphone. 


The photo should be well-lit, with the therapist looking directly at the camera and smiling confidently. Avoid using selfies or pictures with pets, as this is a professional platform and not a dating site.

2. The First Four Lines

The first four lines of your profile are crucial for capturing the attention of potential clients. Ruiz suggests using two questions and a leading statement to evoke emotion and curiosity. By addressing the client's pain points and offering hope, therapists can entice potential clients to click on their profile. 


For example, if you specialize in couples therapy for infidelity, you might ask, "Are you thinking about filing for divorce after discovering your partner's infidelity? Are you finding yourself stressed out or in crying spells because you can't stop thinking about the text message you found? If you're struggling to trust and have faith in your relationship, it might be best..."

3. The Profile Content

The content of your profile should provide value to potential clients. Instead of focusing on your credentials and certifications, emphasize how you can help them. Offer concrete statements about the issues you address and the solutions you provide. 


For example, instead of saying, "I am Gottman Level 2 certified," you can say, "I help couples repair trust, resolve communication issues, and rebuild intimacy as a result of the betrayal." By focusing on the client's needs and offering tangible solutions, therapists can demonstrate their value.

4. Call to Action

The final paragraph of your profile should include a clear call to action. Tell potential clients what they need to do next, whether it's submitting a request on Psychology Today or visiting your website for more information. Be transparent about your availability, fees, and any other relevant details. By providing a clear call to action, therapists can guide potential clients towards taking the next step.

Additional Tips for Maximizing Your Profile

In addition to the key areas mentioned above, Ruiz shares several additional tips for optimizing your Psychology Today profile:


  1. Intro Video: Psychology Today allows therapists to upload a 15-19 second intro video. This video is an opportunity to showcase your personality and connect with potential clients on a deeper level. Use the video to greet viewers, introduce yourself, and highlight how you can help them. A warm and authentic video can make a lasting impression.

  2. Additional Photos: Include additional photos in your profile to give potential clients a sense of your environment. If you have an online practice, consider including a photo of yourself in a telehealth session. If you have an office, take photos of the space, the entrance, and any other relevant areas. Visuals can help potential clients feel more comfortable and confident in choosing you as their therapist.

  3. Strategic Keywords: Psychology Today offers a list of specialties and issues that therapists can select for their profile. However, not all of these issues are visible to clients in the filtering options. To ensure that potential clients can find you, strategically incorporate relevant keywords from the visible list into your personal statement. This will increase your visibility when clients search for specific issues.

  4. Location: Choose your primary and secondary locations strategically. Consider selecting areas that are less saturated and competitive, as this can increase your chances of being found by potential clients. Research the search results for your desired location and identify areas where the competition is lower. By targeting specific locations, therapists can improve their visibility and attract more clients.


By following the strategies and tips shared by Omar Ruiz, therapists can maximize their Psychology Today profile and increase their chances of generating client referrals. 


The power of a compelling profile cannot be underestimated, as it is often the first point of contact between therapists and potential clients. By addressing the pain points of clients, offering hope, and providing valuable solutions, therapists can create profiles that resonate with their target audience.


It is important to note that Psychology Today should be viewed as a supplemental referral source, especially for therapists who operate on a private pay or self-pay model. While Psychology Today can generate traction for your practice, it should not be relied upon solely for referrals. Therapists should also invest in a website and consider implementing SEO strategies to further enhance their online presence.


In conclusion, therapists can leverage the power of Psychology Today by optimizing their profiles to attract potential clients. By following the tips and strategies shared by Omar Ruiz, therapists can create compelling profiles that resonate with their target audience. By addressing the pain points of clients, offering hope, and providing valuable solutions, therapists can increase their visibility and generate more client referrals. 


As the field of therapy continues to evolve, it is essential for therapists to adapt their marketing strategies and embrace online platforms like Psychology Today to reach a wider audience and make a meaningful impact on the lives of their clients.

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