Persuasion by the Pint

On this episode, we're exploring how multi-sensory experiences can make marketing more memorable—and how brands can turn a moment into a story people want to share. Our guest is Weston Davis, an experience architect and beverage marketer who brings digital strategy together with live brand activation. As Marketing Lead at Gold Bar Spirits, he oversees event marketing, brand activations, and digital campaigns. He's worked behind the bar at more than 150 beverage events and helped create cocktail and whiskey tasting experiences that generated thousands of dollars in weekly revenue and earned more than 100 consecutive five-star reviews. Weston has seen firsthand how taste, storytelling, atmosphere, and participation can transform a customer from a spectator into a fan. You can learn more about him at https://westonpatrickdavis.com.

On this episode, Adam Hollander joins the show. He is the director of Brand Ambassadors, the nationwide event staffing company behind BrandAmbassadors.com. With more than 25 years of experience in experiential marketing, Adam has lived and worked all over the United States, partnering with thousands of brands and agencies to bring their campaigns to life. His work has been featured on The Today Show, Good Morning America, MTV, Forbes, and others. Along the way, he's collected plenty of behind-the-scenes stories about big ideas, unexpected challenges, and what actually gets people to stop, connect, and take action. You can learn more at https://brandambassadors.com.

This week, we welcome Luke Jorgenson, founder of Lux Sales, to talk about developing sales skills and building a culture that helps people succeed. Drawing on his background as a teacher, coach, and sales leader, Luke brings an educator's perspective to sales training. Our conversation explores how better coaching and stronger leadership can help salespeople improve—and give talented people a reason to stay. You can learn more about him at https://lukejorgenson.com.

On this episode, we'll be covering a flight of persuasion topics: A comedian created his own production company to get gigs:  https://www.instagram.com/reel/DeXL-l8zrhu/?psln=a3lrOW1yaXNiYXdq Is the best sales copy a shorter path to buying? Revlon shared results from Amazon interactive video ads with dynamically personalized calls to action - reporting a 9.8× higher click-through and 2× higher branded search versus non-interactive ads, plus 2.6× higher ROAS versus category benchmarks. https://www.marketingdive.com/news/how-revlon-used-amazons-interactive-video-ads-to-drive-outcomes/832462/ Walmart's chicken purse: your customers may have already written the brief: Walmart explained how jokes about carrying rotisserie-chicken packaging like a purse inspired an actual $5.97 bag. Its executive said the initial 5,000-bag drop sold out online in 90 minutes; social teasing and influencer seeding supported it. https://www.marketingbrew.com/stories/walmart-rotisserie-chicken-social-listening-strategy Quality" is not proof: Omaha Steaks gets specific: Omaha Steaks' "No Bull" platform replaces broad quality language with explanations of sourcing, aging, and hand-cutting. The company reported a 46% increase in conversion rates and 130% rise in social mentions after launch - https://www.marketingdive.com/news/inside-omaha-steaks-efforts-to-ditch-marketing-bull-and-attract-gen-z/832062/

On this episode, Matt Goren joins us to discuss AI search. Matt is the founder of RunOctopus, an AI search visibility platform to help companies get found and cited, and we'll explore what that shift means for earning attention, building credibility, and becoming a business AI recommends. Matt is a marketing and growth specialist who builds the systems behind business growth—from advertising and content to AI-powered tools. Matt ran a marketing agency for five years, managing more than $40 million in advertising spend, and has led marketing for brands including Tom's Key, Hungry Bark, and Digital Dream Labs.  Today, Matt helps businesses navigate a new question: When customers turn to AI for answers, will your business show up? You can have your site analyzed at https://www.runoctopus.com.

On this episode, Mark Kapczynski joins the show. He is co-founder of Kontrol Media and author of Everyone Sells: How to Influence Anyone, Anywhere, Anytime. In his new book, Mark draws on neuroscience, psychology, and decades of business experience to explain why selling is really about human behavior and communication, not being pushy or manipulative. Mark also discusses how AI is transforming the way we communicate—and why authentic human connection may be more valuable as a result. You can learn more by visiting https://kontrolmedia.com/everyone-sells-book. 

On this episode, Annie Figenshu joins the podcast. Annie helps leadership development firms explain what they do in simple, compelling language so the right companies understand their value and say yes sooner. She's the owner of Downstage Media, a StoryBrand Certified Guide, and the co-creator and co-host of The StoryBrand Guide Podcast. She's also the author of Simple Social Media and co-author of The Content Entrepreneur. Annie has helped clients develop pitches that secured major funding, including $250,000 from three Sharks on ABC's Shark Tank. With a background in professional theater and improv, she brings a practical, engaging approach to helping businesses know what to say and put it to work. You can learn more about her work at https://www.downstage.media.

On this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication. His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You. He's a professor of social engineering at the University of Arizona and an expert witness in cases involving deception, influence, and fraud. You can learn more about his work at www.social-engineer.com.

On this episode, Clive Cable joins us. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what actually causes people to say yes. His career in persuasion didn't begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and what moves someone from hesitation to action. He later took those lessons into copywriting, generating more than £40 million in sales across a dozen different industries. He's also the author of Neurocopy, and his work today combines classic direct-response principles with psychology, neuroscience, neurochemical triggers, and artificial intelligence to better understand why certain words persuade while others fall flat. You can learn more about his work at https://clivecable.com.

On this episode, Frank Ahearn joins the podcast to discuss how to deal with online blackmail. For more than three decades, he's helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families.   He's also the New York Times bestselling author of "How to Disappear" and the author of numerous books on privacy, disappearing, blackmail, and reputation protection. You can learn more about his work by visiting https://frankahearn.com.