Ep 65 - Brandon Lytle, Director of Strategic Partnerships @ Siteimprove

Today, our guest on The PARTNERNOMICS® Show is Jay McBain, Chief Analyst at Omdia. Jay McBain is an accomplished speaker, author and innovator in the IT industry. Named Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro, Top 25 Newsmaker by CDN Magazine, Top 50 Channel Influencer by Penton, Top 100 Most Respected Thought Leader by VSR Magazine, Global Power 150 by SMB Magazine, and Top 250 Managed Services Executives by MSPmentor. Jay is often sought out for keynotes, thought leadership and future industry guidance. He has spent his 30-year career in various executive channel sales, marketing, strategy roles within IBM, Lenovo, Autotask, ChannelEyes, Forrester, and now Canalys. Jay is the chief analyst for global channels at Canalys - the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. Jay has led several communities at CompTIA including Vendor Advisory Council, Managed Services Community, Advancing Women in Tech and Emerging Tech. He is also a board member of Channel Partners, Channel Vanguard Council, Ziff Davis Leadership Council, and CRN Channel Intelligence Council. As a futurist, and long standing member of the World Future Society, Jay is a recognized expert in the future of channels, alliances, partnering ecosystems and the study of emerging go-to-market models. An avid blogger, community, and social media expert, he has developed an innovative channel tech stack highlighting the importance of channel data and automation. Jay has lived in Calgary, Winnipeg, Toronto, Raleigh, Albany & Boynton Beach. He actively gives back to the community and been on the board of the United Way, National Cristina Foundation, and Junior Achievement. Key Insights: Services Now Outpace Products In Growth, Making Partner Ecosystems Essential For Scale Millennial Buyers Prefer Integrated Best Of Breed Stacks And Avoid Traditional Sales Motions Ecosystems Determine Winners, As No Company Succeeds Without Alliances, Integrations, and Services Partners Deals Are Shaped By Twenty-eight Buying Moments and An Average Of Seven Influencing Partners LAUNCH Provides Leaders A Clear System For Building Profit-Focused Partnership Programs Around These Moments A Small Percentage Of Partners Produce Most Results, So Leaders Must Recruit Broadly And Invest In Proven Performers   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos  

Today, our guest on The PARTNERNOMICS® Show is Rani Dabrai, Certified EOS Implementer at EOS Worldwide. Rani Dabrai is a leadership facilitator, speaker, and Ireland’s only Certified EOS Implementer®. She helps leadership teams across Europe simplify growth, strengthen culture, and build businesses that thrive without chaos. Known for her ability to “read the room” and translate silence into strategy, Rani blends sharp commercial insight with deep emotional intelligence. Her work sits at the intersection of systems and people — helping leaders align vision, accountability, and human connection. A passionate advocate for Kindness, Transparency, and Fun, Rani’s approach to leadership is refreshingly real and radically effective. Rani works as a Certified EOS Implementer® and Leadership Facilitator. Listeners can learn more or connect directly through her website at www.ranidabrai.com/ https://www.eosworldwide.com/rani-dabrai Key Insights: Every New Team Member Reshapes Team Dynamics And Culture Right People In Right Seats Is Essential; Wrong Cultural Fits Quietly Damage Performance. Alignment Requires Shared Vision, Genuine Belief, And Accountability. Cognitive Diversity Strengthens Teams When Differences Are Understood And Leveraged. ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos  

Today, our guest on The PARTNERNOMICS® Show is Catherine Mores, Co-founder of Sorted Collective. Catherine Mores is a founding partner of Sorted Collective, where she leads brand strategy and creative direction for organizations ready to grow with purpose. With a background spanning agency creative leadership and nearly two decades as an independent creative contractor, she brings deep expertise in building brands that drive connection, clarity, and impact. Catherine's work blends strategy with hands-on creative execution, helping teams align their vision and voice across every touchpoint. She’s collaborated with brands large and small, particularly in the nonprofit and health sectors, to translate complex missions into meaningful stories. At Sorted Collective, Catherine focuses on turning strategy into compelling narratives that move audiences and advance business goals. Sorted Collective's flagship service is a 90-day sprint that overhauls fragmented marketing by consolidating strategy, creative, and digital execution under one senior team, delivering unified messaging, better ROI, and clearer growth traction in 3 months. They are actively having conversations for Q1 and Q2 sprints.   Key Insights: Strategic Partnerships Can Evolve Into High-Value Joint Ventures Clarity and Focus Drive Effective Marketing A 90-Day Sprint Model Accelerates Alignment and Results Creativity and Human Insight Remain Irreplaceable Know Your Identity Before Marketing Anything Data Informs, Intuition Innovates Reach out to Catherine Mores: www.linkedin.com/in/cathymores Check out their company: www.seeitsorted.com   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Ken Bogard, Founder of Know Honesty and an Expert EOS Implementer® with EOS Worldwide. Ken Bogard’s "Know Honesty" approach is transforming people's lives. He is raising the bar on communication, leadership collaboration, and sparking a movement around honesty. His entrepreneurial grit and enthusiasm for positive results provide people the momentum they need to achieve what they really want. In just the last few years, Ken has positively impacted over 60 organizations, 300 owners and leaders, and thousands of employees. Key Insights: Communication Is the Root of Most Business Challenges Honesty and Openness Are Separate but Interdependent Openness Is the Harder and More Crucial Skill Healthy Leadership Teams Depend on Honest Conversations Constructive Honesty Requires Love, Not Brutality Organizations Must Teach Communication as a Core Skill Reach out to Ken: https://www.linkedin.com/in/kenbogard/ https://knowhonesty.com/   Discover how open and honest you truly are by taking the The Pursuit of Honesty™ Assessment and gaining clarity on how you communicate, both at work and at home. We highly encourage you to read the "Know Honesty" book.   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Matthew Rolnick, Senior Vice President of Partnerships & Events of Real American Beer. Matthew is the SVP of Partnerships & Events for The Real American Beer (Tag Teamed with Hulk Hogan and a Current Championship Team)  Additionally, he's an Amazon Best-Selling Author, Forbes Council Member & Contributing Writer, Udemy Instructor (with w/145k+ students), and a past LinkedIn Top Entrepreneurship Voice.   Key Insights: Partnerships as Growth Accelerators Personal Branding Drives Business Opportunities The Power of “Find Your Yay” Internal Collaboration Fuels External Success Innovation and Differentiation in Competitive Markets Check out their beer finder; it helps people find the beer. https://therealamerican.com/pages/beer-finder Reach out to Matthew Rolnick: https://www.linkedin.com/in/mattrolnick/   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Dmitrius Garcia, President of xAmplify. Dmitrius Garcia is the President of xAmplify, a leading Partner Ecosystem Platform that empowers enterprises to orchestrate, scale, and automate their indirect sales and marketing programs. With a deep background in corporate strategy, M&A, and technology-driven growth, Dmitrius leads xAmplify’s vision to solve fragmentation in the channel through AI, automation, and data intelligence. Under his leadership, xAmplify is transforming how companies engage partners, accelerate go-to-market execution, and unlock new revenue streams globally.   Key Insights: Democratizing the Channel Industry Empowering Emerging Partner Programs Enterprise Flexibility and Customization Data-Driven Partner Management Integration with AI and Automation Driving a Paradigm Shift in Partnerships   Reach out to Dmitrius Garcia: https://www.linkedin.com/in/dmitriusgarcia/   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Barry Barrett, an Expert EOS Implementer® with EOS Worldwide. Barry is an Expert EOS Implementer® | Business Coach | Sales Trainer & Coach | Speaker | Entrepreneur | Owner of Business With Purpose Key Insights: Resilience and Reinvention The Power of Mindset and 10x Thinking Sales and EOS Integration Integrity as a Core Value Clarity, Focus, and Alignment Culture and Accountability Reach out to Barry: https://www.linkedin.com/in/barrybarrett/ eosworldwide.com/barry-barrett   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Amy Courter, Certified EOS Implementer at EOS Worldwide. Amy Courter’s rich and diverse background includes two decades of leadership at a billion-dollar public corporation, setting strategy and coordinating systems and processes world-wide. From 2007-2011, Major General Amy S. Courter served as the National Commander and CEO of the Civil Air Patrol, the federally chartered nonprofit corporation and USAF auxiliary, leading 61,000-plus personnel in fulfillment of the organization’s three congressionally chartered missions including Emergency Services. Courter has been selected or elected to positions on numerous boards, serving both for-profit and not-for-profit organizations. She has worked in a variety of industries including marketing services, healthcare, technology, and manufacturing. Amy is a Certified EOS Implementer, helping leaders get more from their businesses with shared vision and increased traction, while building a cohesive, healthy, and functioning team that delivers results. Courter is a graduate of Kalamazoo College and earned her MBA from WGU with excellence in ethics and management communication. Amy loves helping SMBs! She's always keeping her eyes open for speaking opportunities where she can help leaders know they can be kind and vulnerable, and still be wildly successful.   Key Insights: Leadership Through Service and Mission Alignment Right People, Right Seats as the Foundation of Growth Transforming Culture with Safety, Purpose, and Accountability From Military and Corporate Lessons to EOS Implementation Reach out to Amy: https://www.linkedin.com/in/amycourter https://www.eosworldwide.com/amy-courter   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Tzvi Schwartz, Expert® EOS Implementer at EOS Worldwide. Tzvi is incredibly passionate about helping business owners run a better business. As the owner of an electrical contracting firm, Tzvi ran a great business… but not without experiencing all the the issues that often cripple mid-size businesses. After 16 years, Tzvi sold the company and joined a larger union firm as the Director of Business Development. It didn’t take long before Tzvi discovered that the company may have been larger in size… but they still struggled with the very same issues! When the business took on EOS everything started to fall into place. Getting the right people in the right seats – following the processes, was a real game changer. The company grew 400% over just 4 years. After the company graduated from their Certified EOS Implementer, Tzvi continued the EOS roll out company wide, effectively helping the company achieve it’s vision. Upon seeing the remarkable results EOS provided, Tzvi chose to leave his position from the leadership team and pursue his passion of helping other business owners run a better a business and live a better life. Tzvi is available for business coaching work and for keynote speaking at any business function. Key Insights: Lessons On Growth and Reinvention From Practitioner To Leader Building The Right Team Through Vision and Alignment Accountability As An Ongoing Leadership Discipline Purpose Beyond Profit, Driving Sustainable Success   Reach out ot Tzvi www.linkedin.com/in/tzvischwartz https://eosworldwide.com/tzvi-schwartz https://mythriveability.com/   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos

Today, our guest on The PARTNERNOMICS® Show is Mike Saxton, Executive Coach & Chair of Peer Advisory Boards at Vistage Worldwide, Inc. A decorated US Navy officer turned entrepreneur, Mike Saxton started, led, and built companies across telecom, technology, manufacturing & distribution, and professional services into industry leaders. Mike has been recognized for his commitment to the development and success of his teams, customers, and partners. Now as a Vistage Chair he helps CEOs and other top decision-making executives become more confident, fulfilled, and successful business and community leaders. Mike led from prototype, funded largely by sales, growth of the #1 electric truck manufacturer globally. Under his leadership Orange EV became the first manufacturer to successfully commercialize all-electric Class-8 trucks. Mike then assumed leadership of SRECTrade's B2B business growing it to be the largest carbon credit management firm prior to sale to Xpansiv in a strategic rollup. Mike leverages the lessons from these experiences and more to help accelerate the development and growth of his CEO clients and the businesses they lead.   Key Insights: Human-Centered Leadership and Candid Communication Strategic Discipline in Times of Change and Uncertainty Empowering Teams Instead of Micromanaging The Transformative Value of CEO Peer Groups Reach out to Mike: https://www.linkedin.com/in/mikersaxton/ vistage.com/chairs/michael.saxton   Mike's CEO peer group has additional member slots available and being actively filled. Interested parties may reach out to Mike directly to explore if there could be a fit. The peer group includes CEOs, owners, president and other "buck stops here" roles. To ensure a safe space where hard topics can be openly discussed, potential industry and relationship conflicts are weeded out in the interview and selection process. Groups have only one member per industry.   ********* Are you a partnering professional wanting to earn industry certifications and badges to showcase on LinkedIn? We will give you the first course and certification for FREE ($595 value)! 🚀 Simply click this "Join PARTNERNOMICS" link and sign up for a FREE or PRO account and get started. Both accounts include our PARTNERNING Foundations course and the Certification Exam with a LinkedIn digital badge upon completion. PARTNERNOMICS® is the: *ONLY University-backed partnership methodology certification (SPLP®) *ONLY partner training curriculum used by University MBA programs across the globe *ONLY University-backed Co-Selling process certification *10 partnership-centric courses, hundreds of topical videos