One More K

n this episode, we take a wild run through the ever-evolving world of trail running, guided by none other than the legendary Killian Jornet. Imagine trail running at the Olympics—yes, you heard that right! We explore how this could transform the sport from a rugged, mud-splattered adventure into a polished, global spectacle. But don't worry, we also dive into the grassroots side, where local races and community vibes keep the spirit of trail running alive and kicking, like a pair of well-worn trail shoes.We also tackle the financial side of things, revealing the hidden economics behind elite trail running. From sponsorships to influencer earnings, we uncover how athletes are navigating the tricky trails of income and fame. And let's not forget the rise of the "triathlonification" of trail running—because who doesn't love a good mash-up of sports? So lace up your shoes, grab your hydration pack, and join us for a journey through the twists and turns of trail running's future. It's a run you won't want to miss!

In this episode, we delve into the fascinating journey of Jacob Zocherman, a photographer who transitioned from aspiring doctor to capturing the raw emotions of conflict zones and ultramarathons. (He is the one behind the famous Jasmine Paris image)Jacob shares his experiences of working in high-stress environments, the emotional toll it took on him, and how he found solace and balance through running photography. His unique perspective on empathy and connection allows him to capture iconic moments in ultrarunning, highlighting the communal spirit and resilience of the sport.Jacob's story is one of resilience and adaptability, as he navigates the challenges of photographing in both conflict zones and ultrarunning events. He discusses the importance of preparation, the role of luck, and the deep connections he forms with his subjects. Through his lens, Jacob captures not just images, but the essence of human experience, making his work both meaningful and impactful. This episode offers a profound insight into the life of a photographer who uses his craft to explore and document the world around him, while also finding personal growth and fulfilment.Learn more about Jacobwww.zocherman.comwww.searchingforzocherman.comhttps://www.instagram.com/searchingforzocherman/--Supported byhttps://www.getlecka.com/http://thesalesmovement.co/

Ned and Markus explore the rise of 200-mile races and the impact of social media on the sport’s growing mainstream appeal. They compare shoe brands to F1 teams, discussing how professional team dynamics and a new era of collective competition could redefine ultra running’s future.The conversation also tackles the integrity of the sport, addressing the controversial role of drugs and the necessity of fair play. While acknowledging these modern challenges, the hosts remain optimistic, celebrating the endurance and innovation driving this rapidly evolving chapter of ultra running.--Supported by:https://www.getlecka.com/https://thesalesmovement.co/

In this episode, we explore the inspiring journey of Rodrigue Hauwaerts, an 18-year-old HOKA athlete based in Guangzhou, China. Rodrigue shares his transition from obstacle course racing to trail running, his rigorous training in Kenya, and his aspirations in competitive running. The discussion also highlights the rapid growth of trail running in China and Rodrigue's personal goals during his gap year dedicated to the sport.

In this episode of the One More K podcast, hosts Ned and Markus delve into the evolving landscape of fitness technology, with a particular focus on Strava's role in the running community. They discuss the app's potential IPO and the implications of its business model, which currently relies heavily on premium subscribers. The conversation highlights the challenges Strava faces in balancing its identity as both a social media platform and a fitness tool, especially as it considers introducing advertisements to its free users.The hosts explore the cultural shifts in fitness habits, noting the growing popularity of walking and hiking among Gen Z users, and the increasing importance of fitness on vacations. They also touch on the economic factors influencing these trends, such as inflation and the prioritization of fitness spending over other expenses. Throughout the discussion, Ned and Markus provide insights into how these changes reflect broader societal trends and the potential for Strava to adapt and thrive in this dynamic environment.Finally, the episode examines the competitive landscape of fitness apps and the potential for Strava to expand its offerings through acquisitions or new features. The hosts speculate on the future of the app, considering possibilities like AI coaching and hardware development. They also discuss the importance of strategic hires and partnerships in shaping Strava's trajectory. With a blend of humor and thoughtful analysis, Ned and Markus offer listeners a comprehensive look at the intersection of technology, fitness, and business.

In this episode of the One More K podcast, hosts Ned and Markus explore the dynamic landscape of running, focusing on the recent surge in marathon participation and the challenges it presents. They delve into the complexities of organizing large-scale events, discussing issues like overcrowding and environmental impact, while also highlighting the positive aspects of increased interest in the sport. The conversation touches on the balance between maintaining the integrity of traditional races and adapting to the growing demand for participation.The hosts also examine the role of nature in shaping the future of running events. They discuss how environmental factors and changing weather patterns are influencing race planning and execution, emphasizing the need for adaptability and innovation in the face of these challenges. Markus shares insights on how nature's unpredictability can both limit and inspire new race formats, encouraging a deeper connection between runners and the natural world.Finally, Ned and Markus turn their attention to the rise of running influencers and the evolving concept of personal branding within the sport. They discuss how athletes are leveraging social media to build their own brands, shifting the traditional dynamics of sponsorship and marketing. The episode concludes with a reflection on the future of running, pondering the next big trends and the ongoing quest for new challenges and adventures in the running community.- Supported by https://www.getlecka.com/ and https://thesalesmovement.co/

We are joined by Alex Ang, one of Singapore's OG trail runners and president of the Singapore Ultra Runners Association.Alex gives us the latest insights from the Singapore and Asian trail running scene. In short, a lot is happening and young talent is emerging!He talks about his journey from being an ultra runner to starting the Singapore Ultra Runners Association. Going through many challenges to have Singapore represent at the Trail Running World Championships.Efforts are made to get trail running as part of the 2032 Olympic Games in Brisbane. Alex shares what is happening in the background for this dream to come true.Tune in to the episode - available on all major audio streaming platforms.

Ned and Markus wander through various topics, ask some hard questions and get quite philosophical. What sells better: the law of physics or the law of emotions?Is the UTMB Prize Money high enough? Or justified giving it is a small organisation?Is the internet democratising racing and it doesn't matter anymore if you are first or 1000th to become famous?It all comes down to storytelling.Also, a quick update on Lecka's expansion to the US and Markus' learnings operating in that market.And, Ned is launching a book. Called, guess what, One More K!www.getlecka.comhttps://thesalesmovement.co/

Stephanie is part of the core team of the Backyard Ultra World Championships. She is responsible for storytelling, brand management, and overall communications. Hence, she has seen the crazy growth, also behind the scenes, of this race across the world.Tune in to episode 55 to find out if Backyard has its UTMB moment, how they are managing brand partnerships, and how they are creating the right stories for various audiences. A must listen for any backyarder.Learn more about Stephanie here:https://www.linkedin.com/in/stephaniegillispaulgaardyeg/https://edmontonunlimited.com/Brought to you by Ned (https://thesalesmovement.co/), Markus (www.getlecka.com)

Ned and Markus look at the latest industry news in the trail and ultra running industry. A lot of news came out in the last few months that is worth commenting on.They have a go at:- Hoka revenue growth slows down- Athletes make 6-figure salaries- China limits the number of road races- UTMB acquires ZUT and gets more heat- Strava plans to file for an IPOLots to discuss. Tune in to hear the latest.