EP 411: Facebook Ads Budgets: Stop Overspending & Start Spending Smarter

Many advertisers miss these 3 retargeting audiences and sometimes they can be very effective, with exceptions of course. In this quick episode, I’ll break down who they are, why they matter, and how to build ads specifically for them. Don’t waste your warm traffic, learn how to leverage it with my new strategic retargeting plan for mid 2025! Website: https://philgrahamdigital.com

Today, Meta announced their earnings report for the first quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it’s such great news for advertisers. Website: https://philgrahamdigital.com

Is ChatGPT giving out bad ad advice? In this episode, I share where AI misses the mark on Facebook Ads and how to use it correctly. Don’t let generic tips potentially tank your strategy. Learn how to use AI like a real ad expert. Website: https://philgrahamdigital.com

In this episode, I share some tips and practical advice on how Facebook and Instagram Ads could be your secret weapon in a recession or any economy, bad or good. Don’t let fear crush you, there are tremendous opportunities out there right now! Website: https://philgrahamdigital.com

Discover how some Facebook & Instagram Ad experts are approaching Ads differently in 2025 and what sets them apart from the rest. Website: https://philgrahamdigital.com

Feeling stuck or unsure about your Facebook & Instagram Ads? In this quick episode, I’ll show you how to audit your ads in just five minutes. You’ll discover how to spot common problems, explore ways to potentially improve your targeting, and get ideas for quickly testing and optimizing your creatives. Stop guessing and get clarity and actionable insights in minutes!  Website: https://philgrahamdigital.com

Many are asking if Facebook Ads still work. In this episode, I break down what’s really going on, why some advertisers are struggling, and most importantly, how to quickly adapt your strategy to the evolving landscape. Don’t panic, Facebook Ads aren’t dead, in fact, they are better than ever! Website: https://philgrahamdigital.com

Not sure if you’re spending your Facebook & Instagram Ads budget the right way? In this episode, I’ll break down how we allocate our budget wisely—where to invest more, where to cut back, and how to avoid common overspending mistakes. Whether you’re running ads on a tight budget or scaling up, there's something for everyone in this episode! Website: https://philgrahamdigital.com

Your Facebook and Instagram Ads might be driving traffic, but are your landing and sales pages costing you conversions and sales? In this episode, I’m revealing five landing page fixes you should test that might improve conversions. Website: https://philgrahamdigital.com

In this episode, I share some further insights about what AI is currently good at when it comes to Meta Ads as well as what it ISN’T good at because so many advertisers use AI wrong & make costly mistakes with their ads.  Website: https://philgrahamdigital.com