Making the Media

At the IBC show in Amsterdam, Avid is unveiling a raft of new ways in which it is driving innovation in the media business. Get all the latest news in this special edition of Making the Media.Avid product leaders Kenna Hilburn and Guillaume Aubuchon join host Craig Wilson to delve into the key announcements from the show and the strategy behind the features and workflows.In the episode they discuss how connected planning, modern rundown, production, and publishing workflows across Avid Content Core, MediaCentral and Wolftech News, help teams accelerate content delivery across every platform.And in the world of post production, they focus on agentic editing, a new web-based Media Composer and outline Avid Content Core's media intelligence.Plus they set out why Avid’s approach to AI differs from others in the market, supporting the creative community.Our guests this episode: Kenna Hilburn, Chief Product Officer, AvidKenna heads the Avid Product Management Team, responsible for the entire Avid product portfolio. As chief product officer, she is focused on turning vision into outcomes that matter. Recognized for leading transformational change, building and scaling high-performing teams, and simplifying complexity into clear strategies, she is experienced in guiding organizations through growth and transition while fostering cultures of accountability, collaboration, and impact.Guillaume Aubuchon, Avid VP of Product ManagementGuillaume leads product for the editorial and newsroom core at Avid—the tools professional editors and broadcasters use to make the content you watch. He is working to bring agentic AI into that workflow without breaking what makes it trustworthy. The first of these shipped at NAB 2026: Google Gemini integrated directly inside Avid Media Composer, driving persona-driven editor workflows and an AI recommendation engine that accelerates content discovery and rough-cut assembly inside editors' native environment.  More ResourcesFor more on this topic, check outAvid at IBC – Get the key announcementsRegister Now – Two new webinars for news andpostproduction. Ideal if you could not make it to the showAvid Content Core – Discover more about Avid’s award-winning Content Data Platform for media productionAvid for News – Trusted by the world’s leading news organisations.Video Post Production – Find out how Media Composer is enabling AI-powered workflowsAvid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments  Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected]. Follow Avid at @avid.CreditsHost: Craig WilsonProduction team: Owen Lynch and Wim van den BroeckTheme Music: Greg “Stryke” Chin

S6E13: Cybersecurity SecretsSecurity is non-negotiable in the media business. As the industry moves from on-premises deployments to private data centers, public cloud and hybrid workflows, it grows in importance.So what are some of the practical steps media organizations can take to ensure their valuable assets remain protected and secure? And what are technology vendors doing in their products to enforce best industry practices and ensure security is implemented from design to deployment?In this episode of the podcast, Avid Consulting Product Designer, Ilia Murjev, walks through the ways the company is implementing security, and gives valuable advice on how newsrooms and production centers can ensure they are maintaining their defenses. Our Guest in this episode Ilia Murjev, Consulting Product Designer, AvidIlia works at the intersection of engineering and product development for Avid. He is an experienced Product Owner and Product Manager with more than 12 years working in Agile/Scrum Product Management.  He is responsible for owning the Software / SaaS Product security vision, defining requirements, prioritization, and roadmap planning.  More ResourcesFor more on this topic, check outAvidContent Core – Discover more about Avid’s award-winning Content Data Platform for media productionSecurity Checklist – Download this handy guideVideo Post Production – Find out how Media Composer is enabling AI-powered workflowsAvid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments  Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected]. Follow Avid at @avid.CreditsHost: Craig WilsonProduction team: Owen Lynch and Wim van den BroeckTheme Music: Greg “Stryke” Chin

The new partnership between Google and Avid is driving innovative new workflows in news and post production. Generative AI from Google Gemini will be available directly in Media Composer, and Google search is powering content discovery in Avid Content Core to deliverefficiencies for production teams. In this episode, we explore the partnership, the practicalities of what AI in production can bring, and why it remains critical that AI is an assistant to the editor or the journalist, not the one who is in control. Anshul Kapoor | Head ofMedia, Telco and Games (TMEG) Market Development, Google Cloud Anshul is a media and entertainment executive with a passion for helping media companies build differentiated video services in the market. Anshul heads media solutions forGoogle Cloud globally and additionally heads TMEG Business Development in EMEA.In his role, Anshul is responsible for helping Telco, Media and Gaming companies leverage Google Cloud's cutting-edge AI technology to create innovative and engaging consumer experiences for their audiences, demonstratingsignificant business impact. He also identifies and capitalizes on new opportunities in the cloud across the Google ecosystem, particularly in the realm of AI-driven solutions.Prior to joining Google Cloud, he held various leadership roles at Ericsson, including general manager for its online video and media business.Guillaume Aubuchon, Avid VP of Product ManagementGuillaume leads product for the editorial and newsroom core at Avid—the tools professional editors and broadcasters use to make the content you watch. He is working to bring agentic AI into that workflow without breaking what makes it trustworthy. The first of these shipped at NAB 2026: Google Gemini integrated directly inside Avid Media Composer,driving persona-driven editor workflows and an AI recommendation engine that accelerates content discovery and rough-cut assembly inside editors' nativeenvironment. Beyond Media Composer, he drove the design of an autonomous newsroom assistant—a Gemini-powered agent that parses live feeds and metadata to propose structural story assemblies, with the editor holding final creativecontrol before anything reaches broadcast. Strict human-in-the-loop, designed for the regulatory and editorial standards broadcasters require. Anna Buzzard, Avid Senior Product ManagerAnna leads the international teams developing Avid Content Core and MediaCentral. With more than 15 years of experience in the broadcast, news, and sports industry, she is a highly creative, energetic, and passionate professional. Her background lies in product design, product strategy, Agile methodologies, pre-sales, and people management. More ResourcesFor more on this topic, check outAvidContent Core – Discover more about Avid’s award-winning Content Data Platform for media productionMedia Composer Extensions– Get the latest updates on hundreds of partner extensions in the works Video Post Production– Get the latest updates on Media Composer and AI-powered workflows Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected] Avid at @avid.CreditsHost: Craig Wilson Production team: Owen Lynch and Wim Van den BroeckTheme Music: Greg “Stryke” Chin

Avid and AWS are partnering to transform media production workflows with faster, flexible, more efficient cloud operations. In this episode, we discover more about how Avid Content Core, built on AWS, is helping media organizations deliver enterprise workflows at scale. We also discuss practical examples of how Avid NEXIS and Media Composer on AWS are enabling new methods of remote collaboration to empower global teams to meet deadlines and maintain quality from around the world—all backed by enterprise-class security. Avid and AWS offers an innovative ecosystem for tackling modern production challenges anywhere, anytime. Our Guests This EpisodeRachel Kelley, Principal Tech BD, AWSRachel Kelley is a principal tech BD at AWS, supporting Amazon’s own M&E customers. She operates at the intersection of tech and media in service of storytelling. In 2025, she oversaw delivery of the innovative Prime Insights NASCAR Burn Bar. Prior to AWS, she worked in M&E tech and management consulting, with projects ranging from the first fully automated cloud-based DCP mastering and packaging of a tentpole title, to streamlining music royalties payouts. Daniel Gonzales, Partner Solutions Architect, AWSDaniel Gonzales is a worldwide partner solutions architect at AWS, where he partners with leading media technology providers to architect scalable, cloud-native workflows supporting content creation, asset management, distribution, and analytics. As an Emmy Award-winning technologist with more than 20 years of experience spanning audio engineering, broadcast operations, and cloud solutions, Daniel brings a practical perspective shaped by his experience supporting large-scale broadcast, studio, and sports media workflows.Brandon Lindauer, Global Specialist, AWSBrandon Lindauer is a global specialist at AWS focused on content creation workflows in media & entertainment. Brandon has spent nearly two decades in the M&E industry and is passionate about raising the bar in post production. He has worked at several studios, both large and small, creating innovative solutions to improve operations, and has extensive experience in cloud computing. Before coming to AWS, he held positions such as director of IT and principal architect.Anna Buzzard, Senior Product Manager, AvidAnna leads the international teams developing Avid Content Core and MediaCentral. With more than 15 years’ experience in the broadcast, news, and sports industry, she is a highly creative, energetic, and passionate professional. Her background lies in product design, product strategy, Agile methodologies, pre-sales, and people management. Danny Hollingsworth, Director of Post-Production, Product Marketing, AvidDanny is a media technology leader specializing in post-production strategy and go-to-market execution. He brings extensive experience aligning product innovation with real business needs across broadcast, studio, and creative markets. At Avid, Danny leads product marketing for the post-production portfolio. More ResourcesFor more on this topic, check outAvid on AWS – Delivering outstanding workflows at scale for both cloud and hybrid operationsAvidContent Core – Discover more about Avid’s award-winning content data platform for media productionMedia Composer Extensions – Get the latest updates on hundreds of partner extensions in the worksVideo Post Production – Find out how Media Composer is enabling AI-powered workflowsAvid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected] Avid at @avid.CreditsHost: Craig Wilson Production team: Owen Lynch and Wim Van den BroeckTheme Music: Greg “Stryke” Chin

What is the future of newsroom workflows? How are news teams handling the increasing demands of digital and lineardistribution? These questions and more are the focus of this episode.They were discussed in depth by Jon Roberts, Chief Technology Officer of the international news provider, ITN, and Avid’s Chief Product Officer, Kenna Hilburn, in conversation with Avid’s Principal Enterprise Specialist, Craig Wilson, at the recent NAB Show in Las Vegas.  Our guests for this episodeJon Roberts, Chief Technology Officer, ITNJon leads ITN’s award-winning technology division. He is responsible for leading the technical strategy for the company, including the management and development of broadcast and field operations, media and enterprise systems, technical support functions, capital project delivery, and A.I.Under his leadership, the team has delivered a digital transformation through a range of complex projects. Theseinclude transitioning to an IP structure at its HQ in Gray’s Inn Road; implementing a new News Production System; building the new ITV newsroom, including its digital-first newsroom studio; creating Channel 4 News’ innovative remote studio and newsroom in Leeds; and refreshing full control rooms for ITV, Channel 5, and, this year, Channel 4.Kenna Hilburn, Chief Product Officer, AvidKenna heads the Avid Product Management Team, responsible for the entire Avid product portfolio. As chief product officer, she is focused on turning vision into outcomes that matter. Recognized for leadingtransformational change, building and scaling high-performing teams, and simplifying complexity into clear strategies, she is experienced in guiding organizations through growth and transition while fostering cultures ofaccountability, collaboration, and impact.More ResourcesFor more on this topic, check outAvid Content Core – Discover more about Avid’s award-winning Content Data Platform for media productionAvid for News – The news solution powering ITV News and customers across the globeVideo Post Production – Get the latest updates on Media Composer and AI-poweredworkflows Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected] Avid at @avid.CreditsHost: Craig WilsonProduction team: Owen Lynch and Wim Van den BroeckTheme Music: Greg “Stryke” Chin

There is an old joke which goes “Audio without video is radio. Video without audio is surveillance.”. While it may be true, it also underscores the key role which audio plays in our experience when we are watching a show or an event. Audio is every bit as complex as video, but for many editors – whose key focus is the picture – audio can be a bit of a chore. This is where ESION from Acclaim Audio comes into play, using AI to enhance and streamline audio work, enabling the editor to deliver the best looking story, which also sounds great. And ESION is now available as an Extension in Media Composer.Our guests for this episode: Wayne Lappi, Acclaim Audio CEOWayne Lappi is the CEO of Acclaim Audio, his third successful company. He began his career as a programmer before advancing into senior leadership roles across the tech industry. He co-founded Acclaim Audio with a mission to bring AI-powered audio tools to video editors—empowering them to achieve professional-quality sound without the complexity of traditional mixing. With the ESION AI product line, Acclaim Audio has eliminated the guesswork, enabling video editors to stay focused on their video while the audio takes care of itself.Troy Stone, Acclaim Audio CTOTroy Stone is the CTO of Acclaim Audio. He holds dual degrees in Music and Film Scoring and built on that foundation to become a multi-Emmy Award-winning audio mixer. Drawing on his extensive experience, he co-founded Acclaim Audio to “teach the computer” the skills of a top-tier mixer. The result is the ESION AI product suite, where professional-quality audio can be achieved with the push of a button.More ResourcesFor more on this topic, check outMedia Composer Extensions– There are hundreds of partner extensions in the works, get the latest updatesAcclaim Audio – Find out more about ESION Avid Content Core – Discover more about Avid’s award-winning Content Data Platform for media productionVideo Post Production – Media Composer is assisting editors with AI-powered workflows Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected]. Follow Avid at @avid.CreditsHosts: Craig Wilson and Ray ThompsonProduction team: Owen Lynch and Wim van den BroeckTheme Music: Greg “Stryke” Chin

S6E08: The DNx FactorSpeed. Accelerating work. Improving performance. Efficient storage capabilities. Delivering flexibility without compromising quality. DNx delivers a lot. And new updates are taking it to a new level.Intel has delivered new processors which stand to deliver major performance gains, whether you are an editor working on a laptop or a workstation, or a broadcast organization seeking server optimization too. All delivered by a long-standing relationship between the two organisations.Discover how Avid and Intel partner to enhance performance, and why the interoperability of DNx is a crucial element in many workflows today.Our Guests This EpisodeBrijender Bharti, IntelBrijender is a Director in the ISV Engineering Team at Intel, where he leads strategic initiatives to collaborate with software partners in enabling and optimizing their solutions for Intel Client platforms. Brijender and his team work closely with software partners to unlock the full potential of Intel's hardware ecosystem, accelerate AI adoption and drive customer requirements to influence the development of future Intel hardware and software products.   Danny Hollingsworth, Director of Post Production Product Marketing, AvidDanny is a media technology leader specializing in post production strategy and go-to-market execution. He bringsextensive experience aligning product innovation with real business needs across broadcast, studio, and creative markets. At Avid, Danny leads product marketing for the post production portfolio, helping define strategy andmessaging for editing, storage, media management, AI and cloud enabled workflows. His work focuses on driving industry transformation through intelligent, connected solutions that empower storytellers and reinvent mediaoperations. Shailendra Mathur, VP of Architecture, AvidShailendra is a seasoned technology executive and industry leader, specializing in managing large engineering organizations.With over 30 years of innovation experience, he has a proven track record of combining business acumen, technology thought leadership, and collaborative teamwork to define business transformation strategies for media enterprises.His work has consistently created competitive differentiations and business efficiencies. More ResourcesFor more on this topic, check outAvidDNX – Delve into the details of the new DNX naming scheme, data rates and performance statsIntel - Find out more about their new hardware platforms, accelerating workflowsAvid Content Core – Discover more about Avid’s coming Content Data Platform for media production Video Post Production – Get the latest updates on Media Composer and AI-powered workflows Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected] Avid at @avid.CreditsHosts: Craig Wilson and Ray ThompsonProduction team: Owen Lynch and Wim van denBroeckTheme Music: Greg “Stryke” Chin

S6E07: Suite StreamsTeams are more dispersed than ever. Talent is no longer limited by geographic location to a city or even a country. So much work is being done remotely. But with that flexibility comes challenge: How to collaborate, get feedback, review, and approve edits when teams are notin the office together?In this episode of Making the Media, we look into the work of Streamwell, who have a Media Composer extension which isenabling teams to collaborate regardless of where they are.Our Guest This EpisodeBrian Chahley, Streamwell FounderBorn and raised at the crossroads of artsand technology, Brian developed a passion for video at a young age. After decades of experience as a professional musician, videographer, editor, and years of work in streaming, networked storage, and media management, Brian founded Streamwell in 2021. Its mission: to give creative professionals a customizable live-streaming platform without the constraints of cloud-only solutions. More ResourcesFor more on this topic, check out:Video Post-Production Solutions – Get the latest updates on Media Composer and AI-powered workflowsStreamwell – Find out more about their solutionsAvid Content Core – Discover more about Avid’s coming content data platform for media production Contact UsQuestions? Comments? Cool ideas? Get in touch:[email protected] Avid at @avid.CreditsHosts: Craig Wilson and Ray ThompsonProduction team: Owen Lynch, and Wim Van denBroeckTheme Music: Greg “Stryke” Chin

S6E06: Making MovieLabs MagicIn 2019, MovieLabs published their 2030 Vision for the film and TV industry. What is their progress on delivering on that vision that stands to drive greater efficiencies, standards, and collaboration in the industry?In the latest episode of Making the Media, we delve into the world of MovieLabs and discover the work which has been done with Avid to help realize the ambitious vision for the future that is not too far away.Our Guests This Episode Jim Helman, CTO, MovieLabsJim Helman is an experienced technologist who brings toMovieLabs an extensive background in building entertainment-related products and a passion for innovation. At MovieLabs, Jim has led cross-industry initiatives including driving worldwide standards for high dynamic range (HDR)video and building the Entertainment Identifier Registry (EIDR), for which he received an Engineering, Science & Technology Emmy® Award. His work on security includes the development of the MovieLabs Enhanced Content Protection Specification (ECP), which established a hardware level of robustness for 4Kconsumer devices.Mark Turner, Program Director, Production Technology MovieLabsMark coordinates the Production Technology program for MovieLabs that created the 2030 Vision for the future of content creation. In Mark’s 25 years in the global media industry, he has always been at the intersection of technology and business models. Mark has held roles from product management to sales, strategy, business development, and partnerships for start-ups, to multi-billion-dollar corporates including Ryff Inc., Technicolor, Levels Beyond, RStor, Dolby Laboratories, Microsoft, BT Media & Broadcast, andEutelsat. Shailendra Mathur, VP of Architecture, AvidShailendra is a seasoned technology executive and industry leader specializing in managing large engineering organizations. With over 30 years of innovation experience, he has a proven track record of combining business acumen, technology thought leadership, and collaborative teamwork to define business transformation strategies for media enterprises. His work has consistently created competitive differentiations and business efficiencies. More ResourcesFor more on this topic, check outAvid Content Core – Discover more about Avid’s coming content data platform for media productionVideo Post-Production – Get the latest updates on Media Composer and AI-powered workflowsMovieLabs – Find out about the mission of the organization and its ongoing work to deliver on its 2030 Vision Contact UsQuestions? Comments? Cool ideas? Get in touch: [email protected]. Follow Avid at @avid.CreditsHosts:Craig Wilson and Ray ThompsonProduction team: Matt Diggs, Owen Lynch and Wim Van den BroeckThemeMusic: Greg “Stryke” Chin

S6E05: Absolutely FlawlessEver heard of a vub? If not, you’d better get used to theterm, as it is at the heart of the AI-enabled work of Flawless, now available as an extension in Media Composer. But what is it? How does it work? Does it mean that AI is taking over acting? What opportunities does it open up? Dive into this episode of Making the Media to discover the new tool which stands to revolutionize the need for re-shoots and has the backing of key actors’ unions too.Our Guest This EpisodePeter Busch, SVP, Customer Success, FlawlessPeter is an award-winning executive with over 25 years ofexperience scaling B2B assistive AI technologies in the global entertainment sector. Specializing in the commercialization of emerging tech, Peter has driven over $100M in lifetime sales, orchestrated global distribution via legacy partner integrations, and successfully guided two tech firms to mid-8-figure exits.As the founder of Faceware Technologies, Peter led thecompany to become the industry standard for facial motion capture, resulting in a strategic acquisition by Facebank, Inc. in 2021. Currently, as SVP on the growth and go-to-market team at Flawless, he is instrumental in bringing revolutionary Assistive AI tools (TrueSync, DeepEditor) to market , securing partnerships with industry leaders like ACE, MPEG, Avid, and Adobe.A key contributor to a 2015 SciTech Academy Award-nominatedworkflow, Peter’s work has powered Academy Award-winning films (Benjamin Button) and AAA gaming franchises (Call of Duty, FIFA, Grand Theft Auto, Halo). Most recently, he was voted by his peers as a Top 20 Technology Executive by the Entertainment Globalization Association (EGA).More ResourcesFor more on this topic, check outVideo Post-Production – Get the latest updates on Media Composer and AI-powered workflowsAvid Content Core – Discover more about Avid’s coming content data platform for media productionFlawless – See what’s new and dive into the capabilities of FlawlessContact UsQuestions? Comments? Cool ideas? Get in touch: [email protected]. FollowAvid at @avid.CreditsHosts:Craig Wilson and Ray ThompsonProduction team: Matt Diggs, Owen Lynch, and Wim Van den BroeckTheme:Music: Greg “Stryke” Chin