Making Sales Social Podcast

Bob Woods and Stan Robinson Jr. break down recent platform adjustments rolled out across LinkedIn and Sales Navigator. The conversation cuts through the noise around rolling updates, covering everything from the removal of the native AI rewrite tool and fake employee profile management to the gradual phaseout of the Social Selling Index. They also dive into practical prospecting features, such as filtering searches by verified profiles and accessing Account IQ on entry-level Sales Navigator plans. B2B sales professionals, business development reps, and consultants who depend on LinkedIn for daily outreach will find practical clarity on how these changes affect their workflows.

Most professionals recognize the value of their network, yet few operate with an intentional system to maintain it. In this episode of Making Sales Social, host Bob Woods sits down with author and entrepreneur Zvi Band to discuss why keeping in touch slips down our daily to-do list and how to fix that leak. They unpack how internal hesitation stalls outreach, why a transaction should never replace the human connection, and how technology can support genuine engagement without stripping away personal warmth. This conversation delivers a practical playbook for sales reps, consultants, and business leaders who want to stop relying on luck and start investing systematically in the connections that drive long-term growth.

High achievement in sales often masks an unsustainable personal cost. In this conversation, Bob Woods sits down with psychologist and burnout expert Dr. Sharon Grossman to examine the difference between day-to-day work stress and the chronic depletion that leads to burnout. They break down how cognitive exhaustion impairs client listening, why relying strictly on previous sales wins creates blind spots, and how both reps and sales leaders can institute protective daily routines. This episode offers immediate clarity for account executives, consultants, and sales managers who want to maintain high performance without running their mental gas tanks empty.

When you copy and paste raw AI output into your posts, your readers notice. Trust breaks down, and your reputation erodes over time. In this episode, hosts Bob Woods and Stan Robinson Jr. break down the top ten structural patterns and formatting quirks that signal your content was generated by an LLM. They share practical ways to edit out these robotic habits so you can preserve your authentic voice and build genuine audience credibility.

In this episode of Making Sales Social, Brynne Tillman, Bob Woods, and Stan Robinson Jr. discuss the latest updates coming to LinkedIn Sales Navigator. The team breaks down how new CRM integrations and workflow features aim to reduce browser tab overload for sales reps. They share practical advice on using real-time account signals for smarter pre-call preparation without jumping into immediate pitches. B2B sales professionals looking to streamline their daily routine and leverage seller insights efficiently should listen in.

Choosing between clicking "Follow" or "Connect" on LinkedIn directly impacts how you engage prospects and build your network. This episode breaks down the core functional differences between connecting and following, including messaging capabilities, network visibility, and feed preferences. You will learn a strategic approach to following prospects first to stay top-of-mind, trigger natural notifications, and warm up a connection request without coming across as salesy.

Preparing for a sales call goes beyond having a website tab open ninety seconds before jumping on a Zoom. Prospects immediately spot when a salesperson has put in the work, making thorough research a powerful sign of respect and trust. In this episode, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. breakdown how to turn profile data, company sites, and AI tools into actionable pre-call insights. They share practical ways to validate research without sounding overly scripted, plan for secondary stakeholders, and apply the Chirp discovery framework. B2B sales professionals looking to stop winging their discovery calls will find immediate strategies to elevate their conversation prep.

Static lists inside LinkedIn Sales Navigator turn overwhelming search results into targeted outreach. In this episode, Brynne Tillman and Stan Robinson Jr. break down how to organize your prospects, current accounts, and campaign leads to stay top-of-mind without burning out. You will learn how to structure lead and account lists, build campaign-driven workflows, and avoid over-saving data that clutters your feed. It is an essential listen for B2B sellers who want a cleaner pipeline and predictable follow-up routine.

Likes and comments on LinkedIn feel great, but they do not pay the bills or guarantee long-term access to your network. Relying solely on a social platform leaves your audience vulnerable to algorithm shifts and contact decay, as ten to twenty percent of email addresses change annually due to job transitions. This episode breaks down how to turn daily LinkedIn activity and content into a steady pipeline of permission-based email opt-ins. You will learn how to earn the right to ask for contact information by giving real value up front rather than relying on hard pitches or automated tactics.

LinkedIn recently introduced a new feature allowing users to report content as "seems like AI slop" directly from the feed. Hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss what this change means for sales professionals and explain why the new button functions as a training tool for LinkedIn's algorithm rather than a punishment system. They break down how to use artificial intelligence as a ghostwriting assistant without publishing lazy, generic posts that alienate buyers. B2B sales professionals, advisors, and consultants should listen to learn practical editing habits that protect their credibility on the platform.