Welcome to the Comms Salon, hosted by staff and students from the BA Fashion PR and Communication course at London College of Fashion. We interview thought leaders and convention challengers about their role in the fashion public relations and communication industry. Disclaimer: Any claims or views expressed on this site do not represent the views of the UAL, its staff or management.
Episode 3: Kit and Ace Branding A Better You
14:16Canadian brand Kit and Ace is a future-focused technical clothing brand that is in constant pursuit of innovation. Kit and Ace have commercialised 50 versions of their proprietary fabrics this year, and are leading the way in technical design, construction as well as an experiential retail business model. Brand manager, Christina Albe speaks about the brand's founding values, why the physical store experience is important, and how they are responding to an omni-channel consumer through the brand's "supper clubs" and Copper Hour.