
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
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In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.
Otros episodios de "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."
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