Driving Business Growth Through Effective Ads with Sharon Park of Sage Digi

In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations. Key Takeaways:(01:20) The rise of fractional executives.(03:08) The role of emotional and psychological aspects in effective client engagement.(12:48) CEOs focus on strategic growth by delegating tasks.(16:05) The importance of building a supportive network.(25:55) Learning from past business experiences.(27:52) Managing cash flow for business sustainability.(34:00) Setting clear goals and metrics for success.(35:39) Prioritize creative work before reactive tasks.Resources Mentioned: Mike Malloy - https://www.linkedin.com/in/mwmalloy/Malloy Industries - https://www.linkedin.com/company/malloy-industries/Investopedia - https://www.investopedia.comDaily Dad - https://www.dailydad.comCliftonStrengths assessment - https://www.gallup.com/cliftonstrengths/en/home.aspxFinance cheat sheet - https://malloyindustries.com/resources/finance-cheat-sheet/Automate unlimited copy-and-paste - https://malloyindustries.com/resources/automate-unlimited-copy-and-paste/If cash is king then sales is queen - https://malloyindustries.com/resources/if-cash-is-king-then-sales-is-queen-2-0/Optimizing your schedule - https://malloyindustries.com/resources/optimizing-your-schedule-practical-strategies-for-makers-and-managers/Podcast links - https://malloyindustries.com/podMike Malloy email address - [email protected] episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today’s episode, we’re joined by Justin Michael, Executive Coach. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.Key Takeaways:(01:20) Justin’s method for pattern interrupt in sales.(02:52) Making business development techniques mobile-friendly.(05:01) The growth of sales tech and SDR strategies.(08:13) The importance of hyper-personalization in outreach.(09:50) Using omni-channel approaches to get noticed.(12:08) The need for real human-to-human conversations.(13:47) Tips for getting in touch with decision-makers.(16:15) The role of persistence and creativity in sales.(20:58) The impact of calm confidence in sales.(22:10) Focusing on the prospect’s needs and priorities.Resources mentioned:Justin Michael -https://www.linkedin.com/in/michaeljustin/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.Key Takeaways:(00:54) Slowing down and effectively delegating tasks is vital.(05:25) Transitioning from Salesforce to Microsoft and creating RapidStart apps.(10:50) The benefits of remote work and its early adoption.(15:40) How AI is transforming CRM systems and business applications.(20:15) Embracing machine learning and AI in business early on.(25:35) Moving to a subscription-based service model.(34:00) Balancing work and life as an entrepreneur.(45:00) The evolving role of technology in business.Resources Mentioned: Steve Mordue - https://www.linkedin.com/in/stevemordue/RapidStart Global | LinkedIn - https://www.linkedin.com/company/rapidstartglobal/RapidStart Global | Website - https://rapidstart.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today’s episode, we talk with Jason Radisson, CEO and Founder of Movo. Jason explains Movo’s use of gig economy ideas to improve how large companies manage their frontline workers with human capital management software.He also talks about how AI and machine learning improve workforce management, the challenges of automating traditional work processes and the future of work with AI.Key Takeaways:(01:13) Movo’s mission is to optimize human capital management for frontline workers.(02:56) The importance of real-time optimization and scheduling in managing large workforces.(03:57) Differences between traditional employment and gig economy platforms.(04:44) The impact of AI and machine learning on workforce productivity and management.(08:00) Challenges and solutions in automating processes within enterprises.(10:12) The future of work with AI and the importance of adapting to new technologies.(20:45) Jason’s insights on the psychology of entrepreneurship and lessons learned from his journey.Resources Mentioned:Jason Radisson - https://www.linkedin.com/in/jason-radisson/Movo | LinkedIn - https://www.linkedin.com/company/movohq/Movo’s | Website - https://movo.coContent Allies brought this episode to you.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at https://contentallies.com/. #B2B #BusinessLeaders #Leadership

In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.Erika shares insights on reflecting on your career goals, articulating your experience from a broader perspective and leveraging your network for referrals. She provides practical advice for job seekers, especially those who last updated their résumés years ago, and highlights the key strategies for standing out in a competitive job market.Key Takeaways:(02:18) The challenges of job searching in 2024 and the importance of a strategic approach.(03:00) The necessity of outreach and networking in the current job market.(06:45) Reflecting on past experiences to better articulate your career goals.(11:34) The significance of tailoring your résumé to fit your desired job.(16:28) The value of taking a bold stance during interviews.(24:07) The effectiveness of using referrals to reduce hiring risks.(29:00) Leveraging LinkedIn for job search success.Resources Mentioned:Erika Klics - https://www.linkedin.com/in/erikaklics/Erika Klics Job Search Company - https://erikaklics.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.Key Takeaways:(01:00) Sasha's transition from academia to business and the challenges faced.(02:34) The inspiration from Microsoft's Zune failure and its influence on product design and usability.(04:03) The importance of actionable data in improving vehicle maintenance experiences.(05:28) The pivot from passenger vehicles to trucking fleets and municipal transit for better market fit.(08:11) Handling customer feedback and pivoting the business model based on market demands.(10:59) The significance of having a champion within customer organizations to drive product adoption.(12:03) Adapting to different customer needs while maintaining a core product vision.(16:00) Experimenting with vehicle data to improve maintenance predictions and reduce operational costs.(21:39) The role of AI in enhancing product offerings and creating value for customers.(26:44) Understanding and leveraging customer KPIs for successful business relationships.Resources Mentioned:Sasha (Peter) Kucharczyk - https://www.linkedin.com/in/skucharczyk/?originalSubdomain=caPreteckt | LinkedIn - https://www.linkedin.com/company/preteckt/Preteckt | Website - https://www.preteckt.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.Key Takeaways:(00:02) Go-to-market (GTM) encompasses marketing strategy, execution, market intelligence, social media, sales and product rollouts.(07:00) Maintaining energy and enthusiasm is crucial for effective sales performance.(12:32) Cultural differences significantly impact sales and marketing strategies.(18:00) Integration of marketing and sales teams through deep-dive data analysis.(23:00) Most startup failures are attributed to poor go-to-market strategies.(29:00) Pebbles Ai offers actionable intelligence, precise marketing content and tailored sales assets.(41:00) Building a tech company in Ukraine during wartime presents unique challenges but also demonstrates resilience and innovation.Resources Mentioned:Emin Can Turan - https://www.linkedin.com/in/emincanturan/Pebbles Ai - https://www.trypebbles.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology.Key Takeaways:(04:07) The critical need for efficient data management in IoT, which is expected to produce around 90 zettabytes by 2025. (06:19) How AtomBeam’s technology reduces data sizes by 75% using machine learning, thus improving transmission efficiency.(08:16) The dynamic codebook feature of AtomBeam’s technology, which adapts in real-time to changes in data patterns.(14:50) The application and challenges of implementing this technology in sectors like military and aerospace, including partnerships with Space Force.(19:34) The global impact of data optimization on data management and environmental practices.(25:14) Future initiatives to integrate AtomBeam technology into satellite communications and other critical data systems.(30:13) The importance of security in data optimization and AtomBeam’s advancements in encryption to protect data.Resources Mentioned:Charles Yeomans - https://www.linkedin.com/in/charles-yeomans-4507a17/AtomBeam Technologies - https://www.linkedin.com/company/atombeam/Atombeam | Website - https://atombeamtech.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways:(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.(06:53) The significance of integrating CRM and analytics for effective marketing.(09:43) Personalization in advertising through AI and the importance of tailored messages.(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.(21:54) Sharon's journey from Google to launching her own agency.(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.Resources Mentioned:Sharon Park - https://www.linkedin.com/in/presidentsharon/Sage Digi | Website - https://sagedigi.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.(37:57) The ongoing challenge of adapting to rapid changes in the business environment.Resources Mentioned:Egress SolutionsGTM Disrupted PodcastThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership