The Most Important Sale - Launch Life With Jeff Walker Episode #40

Most people think you have to be the face of your business to really make it big. But Johannes Waldow has done the exact opposite…   And he's not just built ONE big business…   He's built SEVEN, 7-figure businesses – in seven different niches – all without stepping in front of the camera or being "the expert."   And he did it before AI was even a thing.   In this week's episode of Dare to Launch, Johannes breaks down how he thinks about building these businesses, including:   The keys to building a business – without being the face of it The moment Johannes realized he could "create his own expert"... and why it worked The two business models he finds most effective for scaling How adding launches into his business grew it from six to seven figures – practically overnight Johannes advice for people who want to launch… but don't know where to start The high level strategies that he uses to build seven figure businesses in niches like speed reading, piano playing, real estate, and eyesight healing The questions he asks before starting a new business (or working with someone new)   If you want to build a big business – but don't want to be front and center – this episode is for you… - - -  Dare to Launch Free Bonuses found at: https://getyoulaunched.com/  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

On the face of it, Mel Abraham was doing everything right…   Business was great…    He was flying all over the country…    Money rolling in…   But then his 5-year-old son handed him a drawing…    … and Mel realized he was screwing up the one thing that actually mattered.   As entrepreneurs, we're quick to measure our wealth in dollars.    But money alone can't give you freedom. So in this episode, we sat down with Mel to talk about what actually does.   We get into how you can create true freedom… so your life feels full, rich, and rewarding, including:   The difference between earning money vs. making money Why the ideas of "passive" income is a myth What financial freedom actually looks like (Mel gives one of the best definitions I've heard) Why striving for work/life balance is keeping you stuck in mediocrity (and what to aim for instead) A better way you can measure your wealth (it's not dollars) The FIVE income types every entrepreneur should know   … and more.   Mel's story is inspiring… and I don't say that lightly.   Ponzi schemes… surviving cancer – Mel's had what he calls a "million dollar education"... and he's sharing his hard-won wisdom.   This episode could change how you feel about money, freedom, and what really matters.   - - -  Dare to Launch Free Bonuses found at: https://getyoulaunched.com/  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Abundance is one thing… but tapping into your authentic abundance is something else.   Maybe you've felt the difference – you meet someone who seems to have it all… but something feels "off"?   They don't feel aligned… or truly happy.    It's like they're wearing a version of success that doesn't quite fit.   This is the abundance trap no one warns you about.   You can have a driveway full of Ferraris and a fat bank account. But if it doesn't feel good when the lights go off, that's not real abundance.   In this clip from Dare to Launch, Chris and I chat to Michael Maidens about how to unlock your authentic abundance – the kind that feels as good on the inside as it looks on the outside.   In other words – you can have what you want… and feel great about it too.   We also get into:   How to tell if you're chasing the wrong type of success What to do if something feels "off" Why you can't experience real abundance without authenticity A simple reframe that eliminates imposter syndrome (without needing to "fix" yourself)    … and more.   It's easy to feel you have to be something that you're not to succeed in this business. But as you'll see, experiencing true abundance isn't about changing who you are…   … it's about letting more of the real you come through.   Here's how to unlock your authentic abundance. - - -  new CTAs   Join us at Build Your Launch Live: https://getyoulaunched.com  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/  - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Strategies and tactics often get the spotlight. But if most successful entrepreneurs were honest about what really moved the needle for them, it probably wouldn't be a 5-step plan…   … it would be a community.   "You become the average of the five people you spend the most time with" has become a bit of a cliche. But you only have to spend five minutes in a "wrong" room to realize how true it is.   In this clip from Dare to Launch, we're talking all things community with Michael Walker… including why it might not be the exciting, shiny thing you're looking for…    … but it might be the one thing you really need.   You'll also hear:   Why the right room might be a better cure for imposter syndrome than a mindset hack   How to tell if you're in the wrong community (and how to find the right one)   The weird "Fractal" effect community can have on you… and your customers   … and more.   Some of the biggest shifts I've had in my business – and we're talking 10X shifts – have come from being in the right room… with the right people.   That's why your next breakthrough might not come from what you learn… but where you learn it.   This clip will help you find the right room for you.   - - -   Build Your Launch Live Happening Dec 3 - 5. Sign up at https://getyoulaunched.com/  Dare to Launch Free Bonuses found at: LINK  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

  Every Launch Masterclass (my big annual launch) Dan and I do a live Q&A.   No scripts or fancy slides – just me and Dan riffing off each other, answering the questions that matter. And even though the 2025 Launch Masterclass has come and gone…   I'm sharing some of the best questions – and answers – in this week's episode of Dare to Launch.   So if you've ever thought…   "I have an idea for an offer… but I don't have an audience or an email list. What should I do?"   "I'm an introvert, what's the best way for me to launch?"   "I'm worried only a few people will buy my offer…"   "How can I make sure my marketing really connects with my audience?"   "I hate going on camera… can I launch without using videos or going LIVE?"   Check out this week's special episode of Dare to Launch…    … and we'll give you the answers.   Dare to Launch Free Bonuses found at: https://getyourlaunched.com   Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

If you want to improve your writing skills, you might consider signing up for a copywriting course. But Will Hamilton went a different route…   He took comedy classes on Zoom… from a guy who used to write for Jay Leno.   And in this clip from Dare to Launch, Will explains why it's the best thing he's ever done for his copywriting.    It's not about writing jokes or being funny though…   If you've ever seen a comedian live, you'll know they're masters at creating and building tension, holding it, and releasing it at the perfect moment – so the entire room explodes.   If you think about it, this is exactly what your launches do…   You create and build tension in your prelaunch… and you hold it until you're ready to deliver the punchline – your offer.   (And just how telling the punch line at the wrong time will completely kill a joke… the right move at the wrong time stops your sales dead in the water too...)   It's powerful stuff. - - -  Dare to Launch Free Bonuses found at: https://getyoulaunched.com   Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/  - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Some napkins and a Sharpie – that's how Stacie Bloomfield started her now 7-figure business.   From being a full time manager at Starbucks to building a wildly successful creative business, Stacie's journey is a masterclass in turning your passion into sustainable income.   In this week's episode of Dare to Launch, Stacie shares her story, showing how she went from a doodle on a napkin to building a 7-figure business. (And how she teaches thousands of other artists how to do the same.)   You'll discover:   How Stacie turned a quiet art habit into a 7-figure business (starting with no audience and no plan)... The scary $600 purchase that felt like a huge gamble… until it generated over half a million dollars in sales… Why her first products didn't sell – and the simple strategy she used to figure out what people actually wanted… What passive income actually looks like for artists (and how Stacie built it without launching anything new)...   How creatives can use collectible items to turn one-time buyers into loyal customers…   How Stacie has helped over 4,000 artists grow real income and create their own success stories – without having to become "influencers"... Why she tells creatives NOT to quit their jobs – and what to do instead…   … and more!   In this episode, you'll hear Stacie say, "I'm not changing the world with my art."    I think she's wrong…   By trailblazing a path for artists and creatives to turn their talents into real income… she actually is changing the world.    She might just change yours too… Order Stacie's book and other art programs at: www.Staciebloomfield.com Check out Stacie's art and tea towel club at: www.gingiber.com  - - -  Check out free bonuses at https://getyoulaunched.com  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/  - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

I added a simple 3-minute routine to my mornings that's been a total game-changer.   Those 180 seconds give me a clearer mind, less stress, and way more focus.   Nick Ortner is the guy who introduced me to this routine…   … and in this episode of Dare to Launch, Nick explains what it is and how it works, so you can try it yourself.   One thing I've noticed is that this routine is really helpful when life gets stressful or hectic and I'm struggling to come up with creative ideas.   It's like a secret weapon that quickly gets you out of "stress mode" and into a more grounded place – and it gives you a huge edge.   So do yourself a favor…   … follow along as Nick walks Chris and me through a routine that lowers stress, sharpens your focus and presence, and gives you clarity – all in just a few minutes.   It might just change your life, like it did mine. - - -  Join the Launch Intensive happening Nov 6 -7th by going to https://getyoulaunched.com  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Long hours, late nights, nonstop launches… You're told that that's what it takes to build a business – but it's also a sure path to burnout.   And that's exactly what happened to Chris Ducker…   Chris is a serial entrepreneur. He's built three 7-figure companies. And a few years ago, he burned out.   And on this week's Dare to Launch, he shares what he learned about burnout, and how to be successful in a sustainable way.   Specifically, Chris shares how to manage your energy for long-term success, including:   How to get stuff done in a sustainable way, so you're in it for the long haul… What he changed after he experienced burnout (including the new habits he's developed)... How to stay in your zone of genius while empowering your team to thrive in theirs… Why real leadership means choosing presence over insecurity… … and more!   A lot of folks chase "busy" like it's a vanity metric. But as Chris says, "Any idiot can fill a calendar."   You should design your life first, build your business around that, and protect your energy like your business depends on it.   Because it really does.   This episode shows you how to do it…   - - -  new CTAs   Dare to Launch Free Bonuses found at: https://getyoulaunched.com   Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

One of the worst decisions I made early on in my business?    Following this advice from a well-respected marketing guru:   "Don't hire anyone. Employees will make your life hell."   I trusted this person, so listening to them felt like the smart play.   And while it did keep things simple in some respects, it also kept my business small – and way more stressful than it needed to be.   When I eventually figured out that this was terrible advice (which took way longer than I'd like to admit), my business skyrocketed… and I started having a lot more fun in it too.   Of course, there's more nuance to this than just "hire a bunch of people."   Which is why I invited Mike Michalowicz – who literally wrote the book on building unstoppable teams – for this episode of Dare to Launch.   Whether you want to do more with your existing team, are thinking about hiring your first virtual assistant, or feel resistant to hiring anyone at all, there's a lot of gold in this conversation.   We also get into the best way to attract the right people to your company…   … why you should avoid job titles (and what to do instead)...   … and more!   Check it out now.   - - -  Dare to Launch Free Bonuses found at:  https://getyoulaunched.com  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!