Kyero Pro

In this episode of the Kyero Pro Podcast, we look at how real estate listing agencies use social media. Oscar Lindahl from MP Dunne Hamptons International and Ines Ponferrada, Sales Manager from Drumelia, share what works, what doesn't, and how it affects sales.Topics covered:- Direct property sales through social media- YouTube as a search tool versus a social channel- How social media affects winning exclusive listings- Brand awareness versus lead generation- Which channels matter most: Instagram, YouTube, TikTok, LinkedIn- Handling privacy for ultra wealthy sellers- Why consistency beats one-off polished videos- Moving from property tours to storytelling- How much preparation goes into a property video- Practical advice for agents without a video team- Keeping brand standards while letting agents post their own content- Overcoming fear of being on camera- Why you do not need social media to succeed in real estate- Final advice for agents feeling pressure to keep upHosted by Alfredo Bloy-Dawson, a marketing consultant working with Kyero.𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐨𝐧 𝐊𝐲𝐞𝐫𝐨: https://www.kyero.com/en/join

In this episode of the Kyero Pro Podcast, host Alfredo Bloy-Dawson talks with two leading names in real estate visuals. Charly Simon runs one of the top real estate photography and videography companies on the Costa del Sol. Alby Euesden is managing partner at The Agency in Mallorca.hey cover photography, video, staging, AI, and agent walkthroughs. They share real examples of listings that sold because of strong visuals, and others that failed because of weak ones. They also discuss where AI fits in staging, where it goes wrong, and what property marketing will look like in the next five years.This is part of Season 3 of the Kyero Pro Podcast, focused on Spain's top listing agencies. New episodes every Friday on YouTube, Spotify, and Apple Podcasts.

In episode 3 of season 3 of the Kyero Pro Podcast, host Alfredo Bloy-Dawson is joined by Mary Dunne, owner of MP Dunne Hamptons International and Peter Franke of Franke & de la Fuente to discuss the due diligence required before taking on a property listing in Spain, and what can go wrong when it is skipped.Mary Dunne has run MP Dunne Hamptons International in Marbella since 2004 and is widely regarded as one of the top listing agents in the area. Peter Franke is a founding partner of Franke & de la Fuente, a law firm based on the Costa del Sol specialising in international real estate transactions, conveyancing and taxation, and previously worked as a real estate agent himself.Together they cover the documents an agency should request before accepting a listing, the legal obligations agents and lawyers have to provide accurate information to buyers, why a lack of paperwork is the most common reason deals collapse, and the practical steps sellers should take with their lawyer and accountant before putting a property on the market.Topics covered include the required documents for a listing (nota simple, energy certificate, IBI, catastral, floor plans and title deeds), the legal framework protecting buyers under Spanish and Andalusian law, real examples of deals that fell apart due to missing information, the differences between villas and apartments when it comes to due diligence, tax planning for sellers, short-term rental regulations, and how the market has changed over the past two decades.Also on:🎙️ Spotifya nd YouTube

In this episode of the Kyero Pro Podcast, host Alfredo Bloy-Dawson is joined by two leading listing agents based in Marbella: Alfonso Lacruz, team leader at Keller Williams, and Mariano Beristain, managing director at Diana Morales Properties, Knight Frank.This episode is part of Season 3, which focuses on listing agencies. The conversation covers how to price a property correctly, why data matters more than opinion, and the consequences of getting a valuation wrong.Topics discussed include:Qualifying a seller and understanding their motivationsThe difference between exclusive and non-exclusive listingsHow to build an accurate valuation using sold comparables, not asking pricesWhy villas are harder to price than apartmentsHow to handle sellers who overvalue their own propertyThe financial cost of overpricing a listingWhy some agents still overprice properties to win the listingHow pricing conditions in 2026 compare with 2019Why some agencies refuse to take overpriced listings on an exclusive basisSellers using AI tools such as ChatGPT to challenge valuationsPractical advice for agents who want to price listings properlyAlso on:🎙️ YouTube and Apple Podcasts𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐨𝐧 𝐊𝐲𝐞𝐫𝐨: https://www.kyero.com/en/join

In this episode, host Alfredo Bloy-Dawson opens Season 3 of the Kyero Pro Podcast with Roger Widen, partner at Homerun Brokers, a real estate agency based on the Costa del Sol specialising in the international buyer market.This season focuses on listing agencies operating in Spain's international real estate market. In this introductory episode, Alfredo and Roger define the key distinction at the heart of the series: the difference between agents who list and dedicated listing agencies.Topics covered include how the listing agent model developed on the Costa del Sol, the collaboration between buyer's agents and listing agents, commission structures, and why the luxury segment has become a benchmark for marketing and service standards in Spanish real estate.New episodes are released every Friday over the coming weeks, covering pricing and listing presentations, due diligence, and marketing and visual content

In this final episode of Season 2, Martin Dell (co-founder of Kyero.com) and real estate marketing consultant Alfredo Bloy-Dawson look back across the full season to pull out the most important lessons, themes, and practical advice for estate agents in Spain working with international buyers.The season explored how AI is changing real estate, from automating lead qualification and admin processes, to the leadership challenges of getting teams on board. Across seven episodes, guests consistently returned to the same core conclusions: AI is not optional, processes must exist before they can be automated, and the human element remains central to selling property.In this recap, Martin and Alfredo revisit the season's three founding assumptions, discuss the key ideas that surfaced repeatedly across guests, and close with 10 practical takeaways for estate agents looking to understand where AI fits in their business.Topics covered:🔸 The three assumptions that held up across the season🔸 What AI agents actually are (and are not)🔸 The "Reverse Centaur" framework: who is in control?🔸 Automation blindness and the risks of going on autopilot🔸 Whether AI saves money or requires investment🔸 The difference between what brokers want and what admin teams fear🔸 10 practical takeaways for estate agents on AI adoption10 Pieces of Advice for Estate Agents on How to Approach AIBe open-minded and AI-curious. Stay informed by listening to podcasts like this one, exploring new ideas, and encouraging input from your team.You don't have to be an early adopter. It's fine to let others test the latest tools first. Focus on adopting AI when it offers genuine value to your business.Be specific when talking about AI. "AI" is an incredibly broad term. Define exactly which tools, use cases, or processes you're referring to.It's okay to outsource AI expertise. You don't need to become an AI specialist yourself. Bring in external expertise where it makes sense.Address the "What's in it for me?" question. If you want your team to embrace AI, explain how it will make their jobs easier, more productive, or more rewarding.Tackle the elephant in the room. Many people associate greater efficiency with job cuts, particularly in administrative roles. Address these concerns openly rather than ignoring them.Get genuine buy-in from your team. Successful AI adoption is as much about people as technology. Involve your team in the process and encourage ownership.Just because you can, doesn't mean you should. Avoid "shiny app syndrome." Adopt AI tools because they solve real business problems, not simply because they're new.Encourage experimentation—with guardrails. Give people permission to explore AI, but establish clear guidelines around security, privacy, and appropriate use.Accept that AI is still evolving. It's a fast-moving field with plenty of hype and conflicting opinions. Stay curious, keep learning, and don't feel pressured to chase every new development.If you missed any of the previous seven episodes, find them on Spotify, Apple Podcasts or YouTube. Season 3 is coming soon. Leave your suggestions in the comments.Kyero Pro Podcast is produced by Kyero.com, the property portal for international buyers in Spain

In this episode of the Kyero Pro Podcast, Martin Dell and Alfredo Bloy-Dawson are joined by Sharon Collier, founder of The Leadership School and a specialist in change management, to discuss what AI adoption actually looks like from a human and organisational perspective.This is the penultimate episode of Series 2, in which the podcast has explored AI and its implications for estate agents operating in Spain.Sharon introduces the concept of AI as a "wicked issue" - a problem so complex and multifaceted that it cannot be solved with a single plan or vision - and explains why that reframing is both accurate and liberating for business owners.The conversation covers how leaders can acknowledge resistance within their teams, what it means to truly empower people, how to create structured space for experimentation, and the three red flags that signal a leader is approaching AI adoption the wrong way.Sharon also introduces William Bridges' Transitions Framework to help explain why the messy middle - the period between letting go of old ways and arriving at something new - is the most important and most overlooked stage of any change process.The Leadership School: https://www.theleadershipschool.co.uk/Connect with Sharon: https://www.linkedin.com/in/smcollier/𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐨𝐧 𝐊𝐲𝐞𝐫𝐨: https://www.kyero.com/en/join

What does AI actually look like inside a 20+ year-old property portal that has built its reputation on human relationships?In this episode, Kyero co-founder Martin Dell and marketing consultant Alfredo Bloy-Dawson are joined by Kyero's Commercial Director Eugenio Oliden and Operations Director Nick Storey for an honest, behind-the-scenes look at how Kyero.com is integrating AI across its commercial operations and product.What we cover:🔹 ARIS (AI Revenue Intelligence System): how Kyero replaced 150+ HubSpot workflows with 4 structured AI-assisted workflows — and why it has been harder than expected🔹 The data challenge: why clean, consolidated data is the foundation everything else depends on🔹 Prime AI: Kyero's machine learning recommendation engine that delivers a 40% improvement in agent visibility and better results for international buyers🔹 Autonomous AI agents: what Kyero tried, what they learned, and why they stepped back🔹 Practical advice for estate agents thinking about implementing AI in their own businesses🔹 The key message running through this episode: AI is not a switch you flip. It requires time, clean data, human oversight, and a commitment to continuous improvement.For estate agents in Spain working with international buyers, this episode gives a rare look at how the portal side of the industry is using the same tools you are hearing about and what the realistic picture looks like.

In this episode, Kyero.com co-founder Martin Dell and marketing consultant Alfredo Bloy-Dawson sit down with two tech-forward agencies on the Costa del Sol to explore what it actually looks like to have AI and automation working inside a real estate business.Joining the conversation are Oscar Lindahl from MP Dunne Hamptons International in Marbella, and Kian Bennani and Matt Campbell, of Hi Homes. Together, they share the lessons, failures, and practical decisions that have shaped how they use technology in their agencies today.

This episode of the Kyero Pro Podcast features a real-world case study of an AI agent being deployed inside a working real estate agency on the Costa del Sol.Annelies Verhaeghe, Partner at Chapter Marbella, joins Cristina Sancho and Johan Duke from Initia - an operational intelligence studio - to walk through the full process: from identifying which tasks could be automated, to designing, training, and testing a custom AI agent named Sofia.The conversation covers how Initia's discovery tool, Aria, was used to map Annelies's daily operations; how Sofia was trained to respond in Chapter Marbella's tone of voice; the difference between a chatbot, an AI chatbot, and an AI agent; and the practical questions estate agents have about cost, fit, and ROI.Hosted by Martin Dell (co-founder, Kyero) and Alfredo Bloy-Dawson (marketing consultant, Costa del Sol).Topics covered:🔹 What an AI agent is and how it differs from a chatbot🔹 How Initia's Aria process maps business operations through conversation🔹 Designing and training Sofia, Chapter Marbella's AI concierge🔹 Calculating ROI for automation projects🔹 What good and bad-fit clients look like for this type of work🔹 Cost ranges for setup and ongoing maintenance🔹 Why mindset matters more than technical knowledgeGuests:🔹 Annelies Verhaeghe https://www.chapter-marbella.com/🔹 Cristina Sancho https://www.initia.studio/🔹 Johan Duke https://www.initia.studio/New episode every Friday. Subscribe on YouTube, Spotify, and Apple Podcasts.𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐢𝐞𝐬 𝐨𝐧 𝐊𝐲𝐞𝐫𝐨: https://www.kyero.com/en/join