What Agents Need To Understand About Hispanic Real Estate Clients • Ainhoa Garcia

Cole Jarvis talks about his background and how he got into social media marketing. Cole discusses the mistakes real estate agents make in their social media strategies and the importance of creating authentic content. Cole also discusses the evolution of social media platforms, stressing the importance of agents adapting their strategy to earn views and engagement in the current landscape. Last, Cole shares strategies for building a strong personal brand and standing out on social media for real estate agents. If you’d prefer to watch this interview, click here to view on YouTube! You can contact Cole Jarvis here. This episode is brought to you by Real Geeks and Courted.io.

Ainhoa Garcia shared her story of coming to America as an au pair in 2012 and eventually transitioning into a real estate career. Ainhoa discusses the challenges she faced as an immigrant, including learning the language, navigating immigration status, and building a client base from scratch. Ainhoa emphasizes the importance of getting involved in the community, volunteering, and building genuine relationships with her "family of clients" to grow her business. Ainhoa also highlighted the significant and growing Hispanic homebuyer market, providing insights on how non-Hispanic realtors can effectively serve these clients by understanding the cultural nuances around family involvement in the home buying process. Please follow Ainhoa on Instagram here. If you’d prefer to watch this interview, click here to view on YouTube! Ainhoa Garcia can be reached at [email protected] and 312-806-6110. This episode is brought to you by Real Geeks and Courted.io.

Cindy Raney describes her transition from a financial advisor to becoming a successful real estate agent. Cindy talks about the challenges and strategies of breaking into and thriving in the highly competitive luxury real estate market. Cindy also discusses her approach to maintaining consistency and productivity through a dedicated team, coaching, and a structured daily routine. Last, Cindy talks about the role of social media and digital marketing in her business, as well as the significance of hard work and discipline in achieving her level of success. If you’d prefer to watch this interview, click here to view on YouTube! Cindy Raney can be reached at 203-625-1025. This episode is brought to you by Real Geeks.

Brandon Doyle talks about his journey into real estate and what’s it like working with family. Brandon talks extensively about his YouTube channel dedicated to smart home technology, the content creation process, and how it helped him position as an expert in the field. Brandon discusses strategies for leveraging short-form and long-form video content, as well as using AI tools to streamline content creation and repurposing. Finally, Brandon talks about the systems and technologies he uses to run their real estate practice. You can buy Brandon's book here and check out Brandon's YouTube channel here. If you’d prefer to watch this interview, click here to view on YouTube! Brandon Doyle can be reached at 612-743-8921. This episode is brought to you by Real Geeks.

In our October episode, Carrie McCormick describes what her typical week looks like. Carrie explains how to use listing presentations to make yourself stand out from your competition. Carrie also discusses the power of video as the go to tool for 2025 for story telling of the property you’re marketing. Next, Carrie discusses the importance of connection with the buying agent. Last, Carrie talks about differentiating yourself in the market you operate. Please follow Carrie on Instagram. If you’d prefer to watch this interview, click here to view on YouTube! Carrie can be reached at [email protected] or by phone at 312.961.4612. This episode is brought to you by Real Geeks.

Linda Ugelow discussed the value of embracing imperfection and mistakes in your videos to build relatability. Linda also discussed developing a positive relationship with the camera as one of strategies for overcoming performance anxiety. Linda and DJ also talked about the potential benefits of using TikTok for realtors. Last Linda and DJ addressed the challenge of self-criticism when watching yourself on video and the need for self-compassion. You can get Linda's FREE Public Speaking Empowerment Kit here. If you’d prefer to watch this interview, click here to view on YouTube! You can check our Linda's Delight in the Limelight Podcast here and buy her book "Delight in the Limelight: Overcome Your Fear of Being Seen and Realize Your Dreams" here. Linda Ugelow can be reached here. This episode is brought to you by Real Geeks and Courted.io.

Mitch Ribak talks about how he found quick success in real estate. Mitch explains that he focused on lead generation, follow-up, and business planning to build his real estate business. He discusses his modern team model that allows him to work fewer hours while being more profitable. Mitch emphasizes the importance of balancing business success with personal life and family time. Mitch highlights the importance of managing expectations, continuous improvement, and taking action on strategies learned. If you’d prefer to watch this interview, click here to view on YouTube! Please check out Mitch's books here. Mitch Ribak can be reached at 321-258-4150. This episode is brought to you by Real Geeks.

Austin Cheviron talks about his real estate and coaching journey. Austin discusses how his vision helped him come from being broke to being the top agent in Indiana. Austin also describes how he built his team and trained them to close over 500 transactions with an average monthly budget of only 20k to do it. Last, Austin and DJ discuss the importance of educating agents in financial management. If you’d prefer to watch this interview, click here to view on YouTube! Austin Cheviron can be reached at [email protected] and 260-818-6428. This episode is brought to you by Real Geeks and Courted.io.

Real Estate Video Coach Kim Rittberg guides you through a video you can make this week to bring in leads. If you’re an agent interested in learning to turn your content into cash and use video to get clients, apply ASAP for Kim’s Video Boot Camp. It’s a small group live coaching program with limited spots. Only run twice a year, apply now for the October cohort. You'll learn how to be confident on camera, how to make high-quality videos easily and what videos to make to actually bring in leads. Join the hundreds of other agents from coast-to-coast who have learned from Kim and are now bringing in big commissions from social media. If you’d prefer to watch this interview, click here to view on YouTube! Video Boot Camp with Kim Rittberg - small-group live coaching program, apply here ASAP. Connect with Kim on Instagram & say hi! Listen to The Exit Interview with Kim Rittberg here. This episode is brought to you by Real Geeks and Courted.io.

Real Estate Video Coach Kim Rittberg will show you exactly how agents are bringing in commissions through video. What does it look like? What are the skills you need? What is the process? If you’re an agent interested in learning to turn your content into cash and use video to get clients, apply ASAP for Kim’s Video Boot Camp. It’s a small group live coaching program with limited spots. Only run twice a year, apply now for the October cohort. You’ll stop stressing about what to post and learn how to message, build a strategy and craft high-quality video easily. Join the hundreds of other agents from coast-to-coast who have learned from Kim. Video Boot Camp with Kim Rittberg - small-group live coaching program, apply here ASAP. If you’d prefer to watch this interview, click here to view on YouTube! Connect with Kim on Instagram & say hi! Listen to The Exit Interview with Kim Rittberg here. This episode is brought to you by Real Geeks.