What Agents Need To Understand About Hispanic Real Estate Clients • Ainhoa Garcia

Ainhoa Garcia shared her story of coming to America as an au pair in 2012 and eventually transitioning into a real estate career. Ainhoa discusses the challenges she faced as an immigrant, including learning the language, navigating immigration status, and building a client base from scratch. Ainhoa emphasizes the importance of getting involved in the community, volunteering, and building genuine relationships with her "family of clients" to grow her business. Ainhoa also highlighted the significant and growing Hispanic homebuyer market, providing insights on how non-Hispanic realtors can effectively serve these clients by understanding the cultural nuances around family involvement in the home buying process. Please follow Ainhoa on Instagram here. If you’d prefer to watch this interview, click here to view on YouTube! Ainhoa Garcia can be reached at [email protected] and 312-806-6110. This episode is brought to you by Real Geeks and Courted.io.