James Reed: all about business podcast

60. Gold medal to boardroom: The one olympic method I applied that turned my workforce elite | Adrian Moorhouse MBE

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Winning Olympic gold is one of the highest achievements in sport, but what are the skills that you can apply to build an elite team in your business?

In this episode of All About Business, James meets Adrian Moorhouse MBE, three-time Olympian and gold medalist. Adrian talks about his journey from the pool to the boardroom, exploring big hairy audacious goals (BHAGs), the power of curiosity, and heart-driven leadership in challenging times, and why mindset, meaning, and community matter more than ever for sustained success in sport and business.

Adrian discusses his entrepreneurial transition, launching Lane Four in 1995, growing it through high-performance culture and client impact, and navigating its sale to EY in 2021, while confronting common entrepreneur pitfalls. He also shares how escaping school bullying through swimming ignited his drive and why choices over sacrifices defined his path.

Timestamps

01:20 Transition to business

04:44 Challenges and learnings

07:58 Creating a winning team

12:41 Resilience and focus techniques

17:16 From athlete to entrepreneur

32:30 Navigating the 2008 financial crisis

36:46 Mentoring and leadership insights

48:53 The intersection of sports and business

57:09 The importance of curiosity in leadership

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This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

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