ICYMI: How Does Trader Joe's Set Prices (Spoiler Alert: It's About Value)

It’s September at Trader Joe’s. That, of course, means the Pumpkin-palooza is underway. You’ll find more than 70 pumpkin-forward products on our shelves this season – including new entries like Pumpkin Spice Cold Brew Coffee Concentrate and the much-anticipated Pumpkin Mini Sheet Cake. And despite the plethora of pumpkin, this season is also about so much more. Like Apple (Shortbread Cookies), Maple (Brown Sugar Butter), Vanilla Cardamom (Cold Brew Coffee), and Butternut Squash (Mac & Cheese). There are returning faves and new finds filled with fabulous flavors in every corner of your neighborhood Trader Joe’s. Listen in to this episode of Inside Trader Joe’s to get the scoop on a few of our favorites. Check out traderjoes.com and @traderjoes on Instagram for more on what’s new and what’s back (finally!) in your Trader Joe’s. Transcript

When we think about back-to-school, we immediately think of chocolate and mustard. (Doesn’t everyone?) Specifically, we think of Belgian chocolate and Dijon Mustard. Just in time for back-to-school shopping – as well as classes like History, Geography, Chemistry, and Culinary Arts – this episode of Inside Trader Joe’s takes you to the source of these longtime favorites. Travel along with us as we go inside a chocolate factory – outside Brussels – talking to the folks who make some of our favorite chocolate (we’re looking at you, Pound Plus Bars!); and to the very (aromatic) room where the mustard magic happens, getting the inside scoop on how Dijon, France came to be home of the world’s most iconic mustard.  Transcript (PDF)

Do you ever feel like you’re hearing things when you’re shopping at Trader Joe’s? You’re not alone. The bells are ringing at Trader Joe’s – nearly all the time. They act as a kind of intercom system, and they keep us attuned to what’s happening in the store. Ever wonder what they mean? Come on, ring those bells, and tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)

When you ask folks why they shop at Trader Joe’s, they’ll usually mention the “Three Ps” – Products, Prices, and People.  In this episode of Inside Trader Joe’s, we’re diving deep into the third P – People. As we continue to open more stores around the country, ensuring we have the right people in those stores is a top priority. And it doesn’t happen by accident. We’re always on the lookout for great people, and we’re constantly at work developing tools to help those folks cultivate their skills and strengths. More Trader Joe’s stores means more than just new buildings; it means more opportunities for more people to grow right along with us. Transcript (PDF)

Fact number one: nothing generates excitement like a contest. Fact number two: when we announced our Store Recipe Contest, we could not have predicted the level of excitement it would generate.  Fact number three: the Crew Members in our stores are culinary creative in countless ways, and the recipes they submitted for this contest were exciting, interesting, and most of all, delicious.   In this episode of Inside Trader Joe’s, we get a behind the scenes look into how the winning recipe was chosen, and we have a chat with the curious and creative Crew Members behind the winning recipe. And speaking of recipes… fact number four: you’ll find the contest champ at traderjoes.com. Transcript (PDF)

Looking for something interesting – and easy to prepare – for dinner? An appetizer to wow a crowd? A cocktail or mocktail to satisfy even the most critical companion? Or even a creative way to use up the very last bits of peanut butter or jam? We turn to our resident recipe developer for help, and share some tips to help you find recipes that are sure to make you love your favorite TJ’s products even more. Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, for all the delicious details. Transcript (PDF)

Trader Joe’s is ready for summer! Our shelves, freezers, refrigerators, and bakery racks are brimming with new and returning favorites to make the season really shine. Bet you didn’t know you needed Eggs & Bacon Gummies… but you do. And your dog needs Surf’s Pup Dog Biscuits just as much. Two new ready-to-pop-on-the-grill burgers will have all your friends on the lookout for your next cookout. A new Boba kit, Coffee Mochi Ice Cream, and Organic Freezer Pops… listen in for all the delicious details, and then swing by your neighborhood Trader Joe’s and fill a cart with your faves. Three, two, one… summer! Transcript (PDF)  

At Trader Joe’s, we more or less obsess over value, that magical place where top quality and excellent prices meet. From Olive Oil to Almonds, and a few thousand other products in between, we do the work to ensure we’re offering the best products at the best prices, every day. So, how do we do set our prices? Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)

The air fryer. Depending on who you listen to, it’s either the best thing to hit kitchens since the microwave, or it’s a silly waste of space. Once you listen to this episode of Inside Trader Joe’s, we think you’ll be happy to walk into the light of the humble air fryer. We asked some Crew Members in our office to share their favorite Trader Joe’s products, air fryer style. We head to the kitchen and enjoy some appetizers, entrees, breakfast treats, and even a vegetable! #babybroccoli Transcript (PDF)

Mini Tote Bags? Those are a thing? Apparently, yes. And we knew we loved them – that’s why we decided to sell them. We absolutely did not predict how much our customers would love them. So what’s up with these adorable little tote-lets? Tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)