I Wish They Knew podcast

(Ep. 127) Todd Henry: Cracking the motivation code

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Why do we do what we do? It turns out the traditional view of motivation - a system of rewards and repercussions - doesn't account for the highly nuanced, deeply ingrained factors that drive our behaviors and beliefs. To understand motivation, we need to crack the code - and that's exactly what Todd Henry does for us in Episode 127. Drawing on decades of research and interviews with over 100,000 people, Henry shows that motivation is hardly one size fits all: Some people are energized by a race against the clock while others put in extra effort only when they feel part of a team. For still others, nothing is as motivating as the possibility of public recognition. Henry shows, in fact, that there are twenty-seven “motivational themes,” each with its own unique DNA. After hearing this episode, you'll have a better understanding of what makes people tick - including yourself.


Todd Henry is founder of ⁠Accidental Creative⁠ and has worked with some of the world's biggest brands and companies on developing creativity, leadership and a passion for work. As a speaker and trainer, Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He host the Accidental Creative podcast and is the author the bestselling author of five books, most recently ⁠The Motivation Code: Discover the Hidden Forces That Drives Your Best Work.

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