How Would You Beat?

This week, we tackle one of the biggest trends in corporate innovation: Corporate Venturing. With AI compressing innovation cycles, the largest tech companies—Microsoft, NVIDIA, Salesforce, Intel, Samsung—are pouring capital into corporate venture programs. CVC-backed funding hit $66 billion in 2024, up 20% year-over-year, with AI startups capturing 37% of every dollar invested. Corporate venturing has never been more important—or more expensive.But here's the staggering reality: Less than 4% of CVC-backed companies are ever acquired by their corporate investors. The average CVC program requires $50-500 million in fund capital, a team of 3-7 dedicated professionals, and 5-10 years before seeing meaningful returns. And 80% of those investments will fail to return capital.This creates a question: Is there a better way to achieve the innovation outcomes that motivate corporate venturing—market intelligence, product innovation, competitive advantage—without the decade-long timeline, massive capital commitment, and venture-style failure rates?Jay and Jared break down the corporate venturing model using Jobs-To-Be-Done theory, revealing why traditional CVC programs struggle with the tension between venture speed and corporate governance. More importantly, they unveil how the JTBD methodology can deliver the same strategic outcomes companies seek from corporate venturing, but in weeks instead of years, and at a fraction of the cost.Is corporate venturing the right innovation strategy for the AI era, or is there a faster, lower-risk path to capturing growth and defending against disruption?✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. Key moments from today's topic on using JTBD to accelerate revenue growth:0:00 Transforming a 30-year-old fax software company6:16 Improving B2B software sales and marketing strategies15:49 Transitioning the sales team from order takers to generating new sales20:55 Using a data-driven approach to improve sales in the healthcare market26:03 Sales strategies and product development30:29 Aligning company goals and strategies with customer needs34:30 Advice on using Jobs-to-be-Done✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

This week, we dive into the world of Apple's latest innovation: The Vision Pro. Lauded as the pinnacle of personal electronic devices, the Vision Pro has set the tech industry abuzz. Many are left questioning its purpose - a mystery we aim to unravel using our trusted Jobs-To-Be-Done methodology. Will this enigmatic device live up to its hype, or is it a leap too far even for the giants of Cupertino? Jay places his bet on the Vision Pro not only succeeding, but rewriting history as the most profitable, most satisfying product ever created. A bold claim indeed, especially when contrasted with Tony Fadell, the iPod's godfather, who tweeted that Apple may have just "jumped the shark" with its steep $3,500 price tag and 2-hour battery life.This discrepancy paves the way for an in-depth analysis - has Apple pushed the boundaries of innovation or overstepped them? Join us on this journey as we leverage the Jobs-To-Be-Done framework to dissect the Apple Vision Pro and predict its trajectory.✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperKey moments from this episode on how would you beat Apple Vision Pro Using Jobs-to-be-Done: 00:00 Intro to Apple's Vision Pro and how to beat the product with Jobs-to-be-Done (JTBD)04:45 Doing jobs better in three dimensional space10:02 Apple’s Vr promo video18:49 Examples of the power of using 3d charts24:22 What’s the business case for the way the Apple Vision Pro came to market?27:44 Shorting airline stocks and commercial real estate33:16 Isolation and loneliness and how Apple Vision Pro can help or hinder that40:50 Life as a developer on the new platform43:58 Physical object design is a great job48:42 How would you edit 3d files for customized experiences with the Apple Vision Pro?58:51 The extraordinary power of touch gesture control✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we'll look at how you can beat your sales quota in a downturn using Jobs-to-be-Done (JTBD) . And today, we have a very special guest, Paul Stansik, an operating partner with private equity firm ParkerGale. Paul was previously at Bain and Company, and he was VP of sales at ITG. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperKey moments from today's topic on how you would beat your sales quota in a downturn:00:00 How would you beat your sales quota in a downturn?03:19 How the up market can hide weakness in your process?07:12 Less data more often is the answer.12:13 The customer’s Job-to-be-Done.14:32 How to be more curious about your product?18:46 How to build a buyer’s guide.21:02 How do you choose a product category?25:22 How do you tap into the customer's needs?29:50 Knowing what you can’t do and being honest about it.✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we'll look at how you could beat banks using Jobs-to-be-Done. Banks are in the news because of the collapse of Silicon Valley Bank and Signature Bank. Silicon Valley Bank had a $40 billion market cap that went to zero almost overnight. So what happened and can Jobs-to-be-Done help us figure out how to both create better banks and lower the risk of bank collapses that potentially become contagion and have a negative impact on the economy? Let’s find out!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from today's topic on how you would beat Banks:00:00 Intro to How Would Your Beat Banks 00:43 What happened with Silicon Valley Bank? 03:20 How would you make the next Silicon Valley Bank using Jobs-to-be-Done (JTBD?)07:58 The success and failures of Silicon Valley Bank14:46 How other banks can learn the specific “job” and needs of Silicon Valley Bank depositors and how to mitigate risks 24:53 Innovation threats to the banking industry & how you can use them to advance banking✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we'll look at ESG, which refers to environmental, social and governance for companies. This has been in the news lately because BlackRock, the largest asset manager in the world has adopted ESG principles in its investing. And there has been some backlash by opponents who, in summary, argue that investors should exclusively focus on shareholders. So the question is are ESG principles a good idea or a bad idea? And can Jobs-to-be-Done to help us answer this question. So there's some big questions with ESG. Can including it in your investing criteria generate better returns? Or is ESG just a cost at the expense of shareholders? And another related question is ESG a red herring or just greenwashing? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperKey moments from today's topic on how you would beat ESG:00:00 Is investing in ESG a good idea or a bad idea? 08:31 The three types of Jobs-to-be-Done and how it fits into ESG14:24 Commercial Opportunities within ESG Example: Energy Sector  23:54 Categories of opportunities related to the ESG discussion✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we will look at how you could beat chat GPT. We have discussed AI here before, but chat GPT has exploded with extraordinary growth. In just 60 days, it went from zero to 100 million users, which is the fastest app growth in history. So it's worth exploring what makes Chet GPT a success? And how would you beat Chat GPT using Jobs-to-be-Done (JTBD)? Let's get into it! ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperKey moments from today's topic on how you would beat Chat GPT:00:00 Intro to How Would You Beat & Chat GPT  00:44 What has made Chat GPT a Success and a natural fit for Jobs-to-be-Done? 06:25 AI like Chat GPT threaten’s Google’s market share 09:59 How technology, like Chat GPT, over the years has been a main turning point for new “value” to customers  11:59 Understanding how Chat GTP’s job to find information is so dangerous for Google 17:04 How Github’s Copilot AI is helping solve the job of writing code without any bias 19:06 How companies can be prepared to use new technologies for exponential growth 21:06 Having the mindset of what applications and platforms you have to create equity value on things like Chat GPT  24:39 Risk of using someone else’s technology like OpenAI’s Chat GPT 30:33 How would you actually beat Chat GPT? ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

How would you beat your competitors in healthcare markets? Healthcare is obviously a huge domain, it is a meaningful percentage of GDP. So if you were going to innovate in healthcare to create equity value, how would you do it? How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster? And with less risk in a market domain? Let's find out some possibilities in our podcast. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperKey moments from today's topic on how you would beat Healthcare:00:00 How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster and with less risk?02:37 What is the difference between job beneficiaries, executors, and job executors in the CRM market?10:14 How do you segment your customer base?15:20 Which customer do you run your segmentation on?21:01 Why it’s so valuable to drive equity value in healthcare markets23:57 How do you identify the people who are struggling the most?29: 34 Apple Watch is a great example of a non-traditional competitor ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

In this episode, we will look at competitor analysis, including understanding competitors features. How should you analyze your competitors features? How can you tell if you are adding more value to your customers than your competitors? The only way to grow and create equity value is to win in your market and take share from your competitors. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperKey moments from today's topic on how you would beat  competitor analysis:00:00 Do your customers REALLY care about features first? 12:15 Google Sheets vs Excel - Personal user needs vs professional user needs20:42 How the same features can be used for different markets28:51 ZocDoc Example serving unmet needs✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

 In this episode, we will look at how you can beat a market downturn, like the one we are experiencing today. Since January, the S&P 500 is down 23% and the NASDAQ is down 33%. And of course, we have inflation and the Fed raising interest rates, which slows the economy and increases the cost of credit. This is not a good scenario for growth and equity value creation. But your company still has to grow and is likely still investing in product marketing and sales. So can Jobs-to-be-Done help in a down market? How would you beat a down market and still create equity value for shareholders and stakeholders? Let's explore these possibilities in today's podcast!✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperKey moments from today's topic on how you would beat market downturn:00:00 How would you beat a down market and still create equity value for shareholders?03:11 What’s the first budget to get cut back in a down market?06:52 Why is it important to define a segment in the first place?09:41 How a downturn can cause a new group to struggle differently to get a job done.13:32 Are you getting the job done for somebody who is willing to pay?17:48 Do you have to flee upstream during the Great Recession?20:26 Nest thermostat is a great example of an innovation that will take hold in a down market.24:45 How do you know if you’re headed down the technology driven bet path?✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paperLearn more about JTBD: https://www.thrv.com/jobs-to-be-doneYoutube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5wLinkedin: https://www.linkedin.com/company/thrv-com/X: https://x.com/thrvappFollow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/