AI Can’t Create Your Personal Brand: When Outsourcing Removes You from Your Brand (& How to Genuinely Love Content Creation as a Female Founder)
I use AI regularly, in my operations and admin, not to outsource everything that makes my content uniquely mine. I want to be very honest and up front about that before you hear this rant against the uses of AI that I’m seeing this year in the online world, because I KNOW that we can do content creation with so much more pleasure and humanity.
Yes, I know a lot of you are waiting for the engagement episode and it is coming, but today, I am not in the mood for a love story. I am in the mood for a rant, one that I have been intentionally working through over the last couple of months.
While I was in Japan, I went quiet on personal branding content, and there was a reason beyond just wanting to be present with Patrick. I love content creation, like I really love it. But I got the ick with personal branding. After an incredible launch with the Synced masterclasses and my second Seen cohort that I am so grateful for, I was also holding this nuance. The noise in this space felt relentless, with launch after launch and product after product, and my face was being put next to people and products I did not know or respect.
I am not here to shame anyone who sells, and I am not here to name names. I am here to say that the mission is still the mission, and that I am very much back. In this episode, I am giving you the tea on how I got rid of the ick by reconnecting with my core purpose, smashing the block button and dreaming up something bigger with my team.
I genuinely want to create away from all the noise, where women can create content in alignment with their cycles and in connection with their truest selves. That’s exactly why I cannot get behind outsourcing your entire content process to AI.
Key Takeaways
Why I went quiet on personal branding content after the Synced masterclasses (and not just because I was present with Patrick in Japan)
What I got the ick for: relentless selling, noise, and being associated with products that I didn’t know or don’t align with
Why I still fundamentally believe in personal branding, especially for women who want more freedom, access and power
Why I could step back and a recognition that you might not be able to pause every single time something feels icky (a note on privilege)
How I treat brand association, and why I turn down well-paid promotional deals that do not sit right
Why my mission is bigger than a social media strategy, and the thought leadership I want to build around hormones, spirituality and masculine and feminine polarity
The two camps I see in the feminine energy conversation and why I sit firmly in the middle
Dreaming bigger with my team: why a 10-week cohort can only hold so much, and what a longer-term, ongoing community for women could look like in 2027
What happens when women come together in a room, and why I want to build a space that offers peace from the outside noise
Protecting my space: blocking, unfollowing and being intentional about what I let in
Where I stand on AI: how I use it every day and why I disagree with using it to come up with, script, direct and post your content for you
Why an AI-led creator process leads to hating your content six months in
Why I finally said something about it publicly, and the response I got
Marley Rose Harris’s G-spot theory of alignment and why I feel like I am back on it
A reminder that content creation can be an art form, and that it is supposed to be fun
A little hint at what is coming next, and a request to tell me what you would want inside a community like that
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Connect with Lauren Dudley
📱 Instagram - @bylaurendudley
📱 TikTok - @bylaurendudley
📖 Poetry Collection - Phoenix: Rising from the Ashes by Lauren Marie Dudley
📝 Notion Workbook - New Creators: The Starting Plan for $15