The Truth About The Marketing Job Market in 2025 (From a Marketing Agency CEO)

AI is no longer just a buzzword—it's a full-blown business stack. I walk through how AI stacks and agents are transforming everything from recruitment and M&A to content creation and coding. These tools aren’t just helping—they’re slashing time and costs across the board. If you're not building with AI, you're getting left behind. Timecodes⏰ (00:00) Transforming Business with AI (02:52) The Power of AI Stacks (05:58) AI Agents in Recruitment (08:51) AI in Mergers and Acquisitions (11:51) Leveraging AI for Marketing and Content Creation (14:07) AI Coding and Prototyping Tools How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

From keyword research to content creation, AI is blowing past what most teams can handle manually. The smartest move now? Stop resisting and start partnering—because those who treat AI as a strategic advantage will outpace everyone still playing catch-up. Timecodes⏰ (00:00) The Rise of AI in Marketing (02:57) AI Tools Transforming Marketing Efficiency (06:12) The Future of Work: Adapting to AI (08:45) AI as a Strategic Partner (12:07) Embracing AI for Competitive Advantage How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Manus AI is revolutionizing SEO by completing tasks in minutes that once took days. It streamlines content strategy, creation, and competitor analysis, proving that the future of SEO is in AI-human collaboration. Timecodes⏰ (00:00) The Future of SEO with AI (03:01) Exploring Manus AI's Capabilities (05:52) Streamlining Content Strategy and Creation (08:51) The Human-AI Collaboration in SEO How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is changing the job market, and roles with clear answers are the first to go. To stay ahead, you need to embrace lifelong learning and use AI tools to level up your skills. Watch the video to learn how to future-proof your career! Timecodes⏰ (00:00) The Rise of AI and Job Security (03:10) Understanding Legibility in Jobs (05:57) The Importance of Lifelong Learning and Curiosity (09:00) Leveraging AI for Career Advancement How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Manus AI is shaking up stock analysis, SEO, and content creation. It’s helping businesses move faster, cut costs, and boost revenue. The AI race is heating up, and those who don’t adapt will fall behind. Timecodes⏰ (00:00) Revolutionizing Business with Manus AI (02:51) Deep Dive into Stock Analysis and Insights (06:12) Transforming SEO and Content Creation (07:40) The Future of AI in Marketing and Business Strategy To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain << Eric's ad agency X @ericosiu Instagram @ericosiu Drop a Review If You Enjoyed the Episode!

Most companies take weeks to launch personalized B2B ads. I did it in five minutes—without AI. One campaign re-engaged a ghosted lead, got their CMO’s attention, and closed the deal fast. Some companies using this are slashing CPCs by 50% and doubling engagement. The arbitrage is now—before everyone catches on. TIME-STAMPED SHOW NOTES (00:00) The Evolution of Advertising (02:48) Personalization at Scale (05:06) The Future of Marketing with Technology To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain << Eric's ad agency X @ericosiu Instagram @ericosiu Drop a Review If You Enjoyed the Episode!

AI is the ultimate business multiplier—and most people aren’t using it right. In this video, I break down exactly how I’m leveraging AI to automate workflows, scale revenue, and build a high-profit business with fewer people. TIME-STAMPED SHOW NOTES (00:00) The AI Revolution: A New Era of Business (02:47) Marketing Transformation: From SEO to Search Everywhere Optimization (06:03) The Power of AI in Prototyping and Development (08:57) Leveraging AI for Content Creation and Distribution (11:52) Building Efficient Teams: Small Teams, Big Businesses (15:14) Data as a Competitive Advantage in the AI Era (18:06) The Future of Work: Embracing AI and Automation (20:57) Real-World Applications: Success Stories and Strategies (23:47) Conclusion: Preparing for an AI-Driven Future To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain << Eric's ad agency X @ericosiu Instagram @ericosiu Drop a Review If You Enjoyed the Episode!

AI-driven search is the future. In this video, I break down how to rank for top LLMs quickly. TIME-STAMPED SHOW NOTES (00:00) AI-Driven Search is the Future (00:18) Real Example - Marketing School ranks #1 on nearly all LLMs (01:33) The Importance of Citations (02:47) Optimizing for AI Overviews (03:28) Using Community Platforms (04:30) Search Everywhere Optimization (06:28) That's it for this video, let me know your thoughts in the comments👇 To suggest a topic, comment your idea on the Leveling Up with Eric Siu YouTube channel. For more content from Eric, check out the Marketing School YouTube channel and the Leveling Up newsletter. Connect with Eric: Single Grain << Eric's ad agency X @ericosiu Instagram @ericosiu Drop a Review If You Enjoyed the Episode!

The future of traffic is changing!  Search engine usage dropped from 98% in 2020 to 61% today, yet, Google traffic is still growing...  In this video, I break down what’s working now—from Reddit’s 700M visitor surge to AI’s real impact on SEO and the automation workflows we’re scaling at Single Grain. Plus, I reveal four key pillars for 2025 and beyond. Watch the full interview here: https://youtu.be/2zetGpqz2yE TIME-STAMPED SHOW NOTES: (00:00) The Evolution of SEO in the Age of AI (02:50) The Shift from Traditional SEO to Community Engagement (06:09) AI's Role in Content Creation and SEO (08:57) The Future of Marketing and Community Building (11:44) Adapting to the Changing Search Landscape Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

This episode will make a lot of agency owners uncomfortable — The traditional agency model of throwing more people at problems is about to collapse, and the playbook of giant consulting firms with thousands of employees is becoming obsolete. But there's hope… Watch the full interview here: https://youtu.be/UT10uggffps TIME-STAMPED SHOW NOTES: (00:00) The Evolution of Service-Based Businesses (02:50) The Future of Talent in Agencies (06:07) Harnessing AI for Efficiency (08:56) Characteristics of Top Talent (12:07) Building a Billion-Dollar Agency Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram