#209 Upskilling for Tomorrow: The Advisory-Driven Evolution of Accounting with Roger Knecht, President Universal Accounting & Podcast Host “Building the Premier Accounting Firm”
12/11/2024
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41:42
#209 Upskilling for Tomorrow: The Advisory-Driven Evolution of Accounting with Roger Knecht
https://open.spotify.com/episode/2k4TLteEXRIcFInGhqfaJX
As the accounting profession navigates the shifting landscape of compliance-driven services and the growing demand for strategic advisory, the need for upskilling has become paramount. Roger Knecht, the President of Universal Accounting and host of the "Building the Premier Accounting Firm" podcast, shares his insights on this critical transformation.
In this insightful discussion, Roger and Kevin, explore the evolving role of the modern accounting professional. They delve into the commoditization of traditional services, the rise of CFO and advisory offerings, and the essential skills required to thrive in this new era. Knecht, a seasoned industry veteran with over 25 years of experience, provides a unique perspective on the changing dynamics within the accounting profession.
The conversation highlights the importance of formalizing and pricing advisory services effectively, as opposed to offering them as an add-on to compliance-focused work. This shift in mindset and service delivery is crucial in ensuring that accounting professionals can meet the growing demands of their clients and remain competitive in the market. Knecht also emphasizes the need for accounting professionals to develop strong interpersonal skills, a non-judgmental approach, and the ability to ask the right questions to guide clients towards their own solutions, fostering trust and delivering meaningful value.
Key topics covered:
Roger Knecht's background as a podcaster and his journey at Universal Accounting
The distinction between compliance-focused services and the value-added advisory role
The importance of formalizing and pricing advisory services effectively
The client's perspective and the benefits of a one-stop shop for accounting services
The interpersonal skills and mindset shift required for successful advisory engagements
The impact of AI on the accounting profession and the need for accountants to become "prompters"
The future outlook for the accounting industry and the role of human advisors in an AI-driven landscape
https://www.youtube.com/watch?v=kjh74LPhX0w&t=393s
Links
Roger Knecht on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
00:00:11 - Introduction of Roger Knecht and the Grow CFO Show
00:00:44 - Roger Knecht's background and interests
00:01:33 - Roger's journey into podcasting
00:03:59 - Roger's 25-year tenure at Universal Accounting
00:04:52 - Roger's non-accounting background
00:05:57 - The evolution of accounting services and the rise of advisory
00:10:11 - The distinction between tax preparation and tax planning
00:13:13 - The ideal client size for CFO and advisory services
00:14:45 - The need for upskilling in the accounting profession
00:19:46 - The importance of asking the right questions as an advisor
00:24:24 - The impact of AI on the accounting profession
00:34:15 - The unique value of human advisors in an AI-driven landscape
00:37:10 - The future outlook for the accounting profession
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