Good Luck Selling Your AI Startup

Much of the tech workforce has become accustomed to remote or hybrid jobs over the last several years. But lately, we’ve seen big tech companies demanding their teams head back into the office. This week, we look at some of these return-to-office mandates and discuss their ripple effects. Plus, we ask the question on all of our minds: does working in person actually make employees more productive? Write to us at [email protected] can follow Michael Calore on Mastodon at @snackfight, Lauren Goode on Threads and @laurengoode, and Zoë Schiffer on Threads @reporterzoe.

For years, Mark Zuckerberg’s style could be summed up in a look: the hoodie. But now, he’s entered a new style era. One that involves gold chains and oversized tees of his own creation (with a little help from a high-end designer). In this episode of Uncanny Valley, we look into Zuckerberg’s style evolution, how it aligns with the future of Meta, and why you should care. Write to us at [email protected] can follow Michael Calore on Mastodon at @snackfight, Lauren Goode on Threads and @laurengoode, and Zoë Schiffer on Threads @reporterzoe.Share your thoughts on Uncanny Valley. As a token of our appreciation, you will be eligible to enter a prize drawing up to $1,000 after you complete the survey.https://selfserve.decipherinc.com/survey/selfserve/222b/76152?pin=1&uBRANDLINK=7&uCHANNELLINK=2

Welcome to Uncanny Valley—an insider look at the people, power, and influence of Silicon Valley. Join hosts Lauren Goode, Michael Calore, and Zoë Schiffer as they break down new stories or phenomena bubbling up in Silicon Valley. Whether it’s a pivotal decision made inside a tech company, a quirky, new habit of a CEO, or the overwhelming expansion of generative AI, we’ll explain why these matter and how they affect you.Share your thoughts on Uncanny Valley. As a token of our appreciation, you will be eligible to enter a prize drawing up to $1,000 after you complete the survey.https://selfserve.decipherinc.com/survey/selfserve/222b/76152?pin=1&uBRANDLINK=7&uCHANNELLINK=2

Everybody wants to talk to their pet. Or to try to get them to listen, anyway. So it’s no wonder that some startups think the way to break through the communication barrier between you and your pooch is with a nice big helping of technology. Welcome to a world with AI-enabled dog and cat collars that try to interpret a pet’s needs and then share those wishes with their human. The only problem with these devices is that the pet won’t actually be a part of the conversation, as the collar is just guessing at what the pet is thinking—but still doing all the talking anyway. It’s less like the audio collar worn by the dog from the movie Up, and more like shouting at a chatbot strapped to your dog’s neck. Meanwhile, your dog or cat might just be trying to figure out where that new voice is coming from.Later in the show, we talk about all the weird new ways AI gadgets are bouncing around in our lives, and whether any of them are helping us have better conversations.Also, this week marks the final episode of the Gadget Lab podcast—at least in its current form. We’ll be back soon with a fresh reboot of the show. Lauren and Michael will return as hosts, but we’ll have a third cohost at the table, a new podcast title, and a new angle on our coverage. Show Notes:Stay tuned to this feed for the updated version of this show, out October 31! Read Boone’s stories about the talking pet collars and the AI-powered Friend necklace. Read Lauren’s story about the challenges of AI hardware. Keep an eye on all the ways AI is weaving into our lives. For all your gadget needs, follow WIRED’s onslaught of gear coverage.Recommendations:Boone recommends the rain. Lauren recommends taking walks. Mike recommends KEXP’s YouTube channel, where the Seattle radio station posts videos of musical acts playing in its studio.Boone Ashworth can be found on social media but honestly, since he’s going to remain as a full-time reporter at WIRED, just email him story tips: [email protected]. Lauren Goode is @LaurenGoode. Michael Calore is @[email protected]. Bling the main hotline at @GadgetLab. The show was produced by Boone Ashworth (@booneashworth). Our theme music was by Solar Keys.

Ring cameras have come a long way. Since the security camera brand launched 11 years ago, its video doorbells and cams have become vigilant, constant surveyors of patios, porches, and vestibules everywhere. Amazon now owns the company, and has ushered it through controversies over privacy concerns, incidents of vigilantism, and the company’s cozy relationship with law enforcement. The drama has not slowed growth; over 10 million Rings have been installed, and the cameras currently blanket our urban and suburban landscape, filming the movements of you, your family, and any strangers who wander near your door.That makes for a lot of video to sift through if you're trying to find something important, like whether or not a delivery was made, or what time your kids left for soccer practice. That abundance of footage is why Ring cameras, along with many other consumer products right now, are getting some AI-powered capabilities. Ring’s software update helps users search for specific moments their cameras may have captured.This week, WIRED senior writer Paresh Dave joins the show again to talk about the evolution of Ring—how the security cameras have become nearly ubiquitous security tech, and what the future holds now that they’re being infused with AI.Show Notes:Read Paresh’s story about Ring’s AI updates. Read WIRED’s guides to the best indoor and outdoor security cameras. Read more about all the data Ring collects from its users and why we recently stopped recommending Ring cameras for a couple of years.Recommendations:Paresh recommends getting a Sling TV subscription from Dish to watch live sports. Mike recommends searching for decoy security cameras you can install if your landlord requires you to put up a security camera. Lauren recommends the streaming shows Nobody Wants This and Killing Eve. Both are on Netflix.Paresh Dave can be found on social media @peard33. Lauren Goode is @LaurenGoode. Michael Calore is @[email protected]. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

Ozempic has been hailed as a miracle drug. It is the most well known of the GLP-1 medications, a class of drugs that can help regulate appetite, digestion, and blood sugar—and help those suffering from obesity or diabetes lose weight. Naturally, these drugs are very much in demand. But now there is a shortage of Ozempic and other GLP-1s, which has led to a swell of clones that purport to offer the same benefits and the same key ingredient, semaglutide, at lower prices. These clone drugs are easy to procure from telehealth providers, even if a buyer needs to lie about themselves a little bit to buy them.In this brave new weight-loss world, we're still coming to grips with how these drugs fit into our society. Part of that journey is the continued study about how GLP-1 drugs work—much of how they affect us is still unknown—and the continued debate about how much we should regulate and control their use.This week on Gadget Lab, we talk with WIRED writers Kate Knibbs and Emily Mullin about how GLP-1 medications like Ozempic work and what happens when they don’t. We also talk about the current drug shortage and how that may get resolved.This episode originally aired July 11, 2024. Read the transcript.Show Notes:Read Kate’s story about buying cloned Ozempic online. Read Emily’s story about how Ozempic doesn’t work for everyone. Read all the stories in WIRED’s The Age of Ozempic series.Recommendations:Emily recommends staying cool this summer however you can. Kate recommends the HBO series John Adams, starring Paul Giamatti. Mike recommends buying a used 35-mm film camera and shooting some rolls to flex your creativity.Kate Knibbs can be found on social media @Knibbs. Emily Mullin is @emilylmullin. Michael Calore is @snackfight. Lauren Goode is @LaurenGoode. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

AI data centers are so hot right now. Each time generative AI services churn through their large language models to make a chatbot answer one of your questions, it takes a great deal of processing power to sift through all that data. Doing so can use massive amounts of energy, which means the proliferation of AI is raising questions about how sustainable this tech actually is and how it affects the ecosystems around it. Some companies think they have a solution: running those data centers underwater, where they can use the surrounding seawater to cool and better control the temperature of the hard working GPUs inside. But it turns out just plopping something into the ocean isn't always a foolproof plan for reducing its environmental impact.This week on Gadget Lab, WIRED writers Paresh Dave and Reece Rogers join the show to talk about their reporting on undersea data centers and how the race to power AI systems is taking its toll on the environment.Show Notes:Read Paresh and Reece’s story about the plan to put an underwater data center in the San Francisco Bay. Read Reece’s stories about how this is AI’s hyper-consumption era and how to wade through all the AI hype. Read Lauren’s story about the social network inhabited only by bots. Read Karen Hao’s story in The Atlantic about how companies like Microsoft are taking water from the desert to use for cooling down AI data centers. Here’s the Black Cat substack article about the character Harper from Industry. Follow all of WIRED’s AI and climate coverage.Recommendations:Paresh recommends checking out cookbooks from your local library. Reece recommends the soundtrack of the first Twilight movie for all your Fall feels. Lauren recommends the HBO show Industry. Mike recommends Anna Weiner’s profile of bicycle designer Grant Peterson in The New Yorker.Reece Rogers can be found on social media @thiccreese. Paresh Dave is @peard33. Lauren Goode is @LaurenGoode. Michael Calore is @[email protected]. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

One surefire way to go viral on Threads—the Meta-owned Instagram-spinoff social network with more than 200 million users—is to ask a ridiculous question that enrages your followers so much, they just have to chime in to answer you, mock you, or berate you. When it first launched last summer, Threads was seen as a blatant Twitter clone. At the time, that was an appealing attribute, as users fleeing the platform now known as X were looking for a new place to gather. Threads turned out to be a safe haven from the trolling and engagement bait on X, Reddit, and Facebook, but only for a while. Threads, like any for-profit social media site, was not able to keep those jokers and bad actors at bay. In its effort to boost engagement on the platform, Threads began prioritizing posts with the most replies and comments—which also happen to be the posts that stirred up the most drama and pissed everyone off.This week on Gadget Lab, we chat with Business Insider senior correspondent Katie Notopoulos about her personal experiment with rage bait immersion on Threads. We also ask whether social media sites are making the right decision by catering to their most furious users.Show Notes:Read Katie’s story about ragebait on Threads. Read Lauren’s story about the new app SocialAI, where the only human is you, and everyone else is a bot.Recommendations:Katie recommends the reality show The Secret Lives of Mormon Wives on Hulu. Mike recommends the HBO show Industry. Lauren recommends the Apple TV+ show Slow Horses.Katie Notopolous can be found on Threads @katienotopoulos. Lauren Goode is @LaurenGoode. Michael Calore is @[email protected]. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

On Monday of this week, Apple held one of its splashy media events. This one was used to show off its next round of iPhones, AirPods, and Apple Watches. These are three of its biggest products, and all of the design tweaks feel very familiar to the current Apple universe. But Apple has also trotted out some new tricks, like sleep apnea detection in the Apple Watch and a new feature that instantly turns a pair of AirPods Pro into hearing aids. And of course, the company is also very keen to get consumers hyped up about the iPhone’s new Apple Intelligence features—even if those flashy AI tricks won’t start becoming available until next month.This week on Gadget Lab, WIRED product reviews editors Adrienne So and Julian Chokkattu join us after Apple's "Glowtime" event to go over all the big news from Cupertino.Show Notes:Our roundup of everything Apple announced this week. Read Julian’s WIRED stories about how the iPhone 16 is incorporating AI and which iPhone 16 model is right for you. Dive into Lauren’s story about whether Apple’s AI promises will actually equate to more iPhone sales. Read Chistopher Null’s story about how AirPods Pro could disrupt the hearing aid industry. Follow all WIRED’s Apple coverage.Recommendations:Adrienne recommends the book Status and Culture by W. David Marx. Julian recommends the Dev Patel action movie Monkey Man. Lauren recommends that you recommend a good chair to help her back pain. Mike recommends Manning Fireworks, the new album by musician MJ Lenderman.Adrienne So can be found on Threads @adso_sheehan. Julian Chokkattu is @julianchokkattu. Lauren Goode is @LaurenGoode. Michael Calore is @[email protected]. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

Encrypted messaging is a godsend for mobile communications, whether you’re just sending standard texts to your friends that you want kept private, or engaging in interactions that are better kept secret for safety reasons. Apps like Signal and Telegram offer users the ability to trade messages that can be read by only the sender and the receiver. Of course, people can also use that privacy as a way to conduct unsavory dealings without having to worry about their communications getting exposed.Encrypted messaging has been in the news for the past couple weeks, largely because of the arrest of Telegram CEO Pavel Durov, who is being accused by the French government of failing to comply with law enforcements’ demands to help catch some people who are using the app for criminal activity. Durov’s arrest also casts a light on the rising profile of Signal, a fully encrypted messaging app that’s always taken a stance against the collection of its users’ data.This week on Gadget Lab, WIRED security writer Andy Greenberg joins us to talk about how encrypted messaging works, what can go wrong, and how while Telegram and Signal may seem similar, the ways they operate are different—and might affect what makes them liable for what users share on its platforms.Show Notes:Read Andy’s interview with Signal president Meredith Whittaker. Read Lily Hay Newman and Morgan Meeker’s reporting on the arrest of Telegram’s founder and its broader criminal investigations. Follow all of WIRED’s coverage of Signal and Telegram.Recommendations:Andy recommends the memoir My Glorious Defeats: Hacktivist, Narcissist, Anonymous by Barrett Brown. Mike recommends taking a ride in a Waymo, just to get an idea of the future of driverless cars that is coming. Lauren recommends The Ringer’s story about the new baseball team, the Oakland Ballers.Andy Greenberg can be found on social media @agreenberg.bsky.social. Lauren Goode is @LaurenGoode. Michael Calore is @[email protected]. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.