Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.
Host, Kevin Craine
Otros episodios de "Everyday MBA"
Prioritize Purpose and People for Growth
28:54Jenn Lim discusses her book "Beyond Happiness," and how authentic leaders prioritize purpose and people for growth and impact. In 2017, Jenn was selected to be on the Global Happiness Council of Work and Wellbeing and she has worked with hundreds of organizations to create meaningful change. Host, Kevin Craine Do you want to be a guest?
The Power of Positive Storytelling
24:42Kindra Hall discusses her book "Choose Your Story, Change Your Life," and the strategic application of storytelling to today’s communication challenges. Kindra's Wall Street Journal best-selling book, Stories That Stick, was released in 2019. Now she's back to tell us that changing your story is the most powerful tool you have for changing your life. Host, Kevin Craine Do you want to be a guest?
Accelerating Innovation in High-Tech Teams
29:29Professors Hila Lifshitz-Assaf and Sarah Lebovitz discuss their new, ground-breaking research on accelerating innovation in high-tech teams. Hila is an Associate Professor of Technologyat New York University and Sarah is an Assistant Professor of Information Technology at the University of Virginia McIntire School of Commerce. They have been conducting pioneering research on how teams accelerate innovation. Research Paper - Embrace a Little Chaos When Innovating Under Pressure was recently published in The Academy of Management Journal. Their research analyzed high-tech product development teams and found that, under extreme pressure, successful teams abandon traditional team approaches to innovation. The results are dramatic and surprising. Listen to hear the findings and how you can apply the principles to your own high-tech teams. Host, Kevin Craine Do you want to be a guest?
Open Source Talent and Trust-Busting
22:27Michael Sacca discusses open source talent and the democratization of ‘creative’ talent via Dribbble, a social networking platform for digital designers and creatives. Michael is also one of the hosts of hosts of Rocketship.fm, a business podcast that is returning for it’s eleventh season to tackle one of the thorniest and most important issues in business today: antitrust. Host, Kevin Craine Do you want to be a guest?
How Transcender Brands Change the Game
20:00Stan Bernard discusses his book "Brands Don't Win" and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek. Host, Kevin Craine Do you want to be a guest?
Lessons for Achieving Entrepreneurial Greatness
24:48Leslie McIntyre-Tavella discusses her book "Framing Success" and essential lessons for achieving entrepreneurial greatness. Leslie is an entrepreneur and a talent acquisition expert who has spent three decades in the recruitment industry. She founded The McIntyre Group, a staffing firm that under Leslie’s leadership went from a start-up to grow to become a $20 million enterprise which Leslie sold successfully in 2016. Host, Kevin Craine Do you want to be a guest?
The Power of the Niche
23:42Kevin Kehoe discusses his book "One Hit Wonder" at the power of finding and leveraging a specific business niche. In 2013, Kehoe co-founded Aspire Software based on the belief that the landscape industry needed a completely cloud-based mobile platform. Since then, Aspire has grown to become a leading provider in the field. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
Wire Innovation into Your Company’s DNA
25:21Ben Bensaou discusses his book "Built to Innovate" and essential practices to wire innovation into your company’s DNA. Ben is a Professor of Technology Management at INSEAD, a nonprofit graduate business school with locations in Europe, Asia and the Middle East. He was a Visiting Associate Professor at Harvard. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
The Unbeatable Strategy of Loving Customers
24:25NYT bestselling author Fred Reichheld discusses the book "Winning on Purpose" and the unbeatable strategy of loving customers. Fred is one of the world’s leading experts on customer loyalty. He created the Net Promoter System and founded Bain and Company’s loyalty practice. The Net Promoter Score is used by businesses around the world to measure customer loyalty. He is the author of five books including the New York Times bestseller The Ultimate Question 2.0. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?
Business, Science, and the Deep Tech Revolution
29:56Guy Perelmuter discusses his book "Present Future - Business, Science and the Deep Tech Revolution." Guy is the founder of GRIDS Capital, a deep tech venture capital firm focusing on technological infrastructure and advancements like artificial intelligence, robotics, and next-gen life sciences. Present Future was awarded the Best Science Book of 2020 in Brazil. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?