How to Go From Finance to the Creative Industry: What It Really Takes
This week, I’m joined by Sharika Chauhan, who went from a 17-year career in finance to becoming a founder and children’s author, building Maya’s Worldly Wonders, a children’s brand centred around a bold British Indian girl exploring the world.We talk about what it really takes to reinvent your career without feeling like you’re starting again, how to know when to follow your gut, and why the skills you build in one chapter of your life can become the foundation for something completely different.Sharika also takes us behind the scenes of building Maya’s Worldly Wonders from an idea into books, education, merchandise and animation in development. We get into self-publishing, building creative IP, marketing something from zero, fundraising, representation and the tension between building something purpose-led and wanting it to become a seriously big business.Plus, we talk solo travel, visiting more than 40 countries, doing things outside the blueprint and what an all-female sailing expedition from Reykjavík towards the Faroe Islands taught her about courage, resilience and doing things before you feel ready.If you’ve ever wondered whether it’s too late to change direction, or worried that choosing one path means being stuck with it forever, this conversation is for you.TIMESTAMPS0:00 - Introduction & Meet Srika Chauhan0:45 - From 17 Years in Finance to Building a Universe1:53 - Backpacking in 2005 & Catching the Travel Bug4:44 - The Borneo Jungle Epiphany (Birth of Maya's Worldly Wonders)7:25 - Breaking Cultural Stigmas & Empowering Young Girls8:48 - How Travel Crisis Skills Translate to Business & Startups12:43 - The Reality of Self-Publishing (Marketing, Tech & Hurdles)18:01 - Expanding the Vision: Books, Merchandise, & Animation22:22 - Sailing the Atlantic: Reykjavik to the Faroe Islands25:56 - Surviving 8-Meter Waves & Sea Sickness28:12 - Creating an Authentic, Relatable Character30:17 - Designing Maya: Fighting Stereotypes & "Princess Jasmine" Clichés33:27 - Taking Maya to the Screen (Animation & World Discovery Centers)35:45 - Advice for Creatives: Balancing Art with a Business Plan38:35 - Why You Need an Exit Strategy, Structuring & IP41:59 - Reclaiming the Word "Bossy" & Overcoming Imposter Syndrome44:50 - Where to Find Maya's Worldly Wonders & What’s Next for 2027Connect With Sharika Linkedin: https://www.linkedin.com/in/sharika-chauhan-3a9017b/Instagram: sharika_chauhanMaya’s Worldly Wonders: https://www.instagram.com/mayas.worldly.wonders/https://www.mayasworldlywonders.comBossy Behind the Scenes on Substack: Essays, reflections, resources and all the behind-the-scenes of building a bold, bossy life: https://substack.com/@bossybehindthes...FOLLOW THE PODCAST / CONNECT WITH MEPodcast Instagram: @reclaimingbossyPodcast TikTok: @reclaimingbossyMy Instagram: @maahika.sMy TikTok: @maahika.sBOSSY AND BROWN MAGAZINEStories from South Asian female founders, builders and creatives:https://www.bossyandbrown.comCREATIVE / FOUNDER OFFICE HOURSIf you’re a founder, creative or visionary with a big idea you want to actually make happen but are struggling with consistency, bring me whatever you’re working on. Whether you’re building your personal brand, launching a podcast, growing a community, creating a new project or trying to work out your next move, you can book an Office Hours session and we’ll turn your ideas into an actionable plan together: https://calendly.com/maahika/mentorin...WORK WITH MEFounders + brands: Work with me on personal branding, content and strategy through Empower Sounds Media.Book a Strategy Session : https://calendly.com/maahika/branding...Book a discovery call : https://calendly.com/maahika/discover...Collaborations + enquiries: [email protected] you found this episode interesting, send it to a friend :))