EdTech Marketing Podcast

Enrollment is shrinking, competition is rising, and public school districts can no longer rely on geography alone to fill seats. In this episode, Mateo sits down with Matt Coats, Chief Evangelist at SchoolMint, to explore why K–12 leaders must adopt a true recruitment and sales mindset. They discuss enrollment friction, the data gaps districts face, why marketing the district brand is not enough, and how individual schools must actively compete for families in today’s school choice environment. If you care about enrollment strategy, district sustainability, or the future of public education, this conversation is for you.

In this episode of the EdTech Marketing Podcast, host Mateo Elvira is joined by Jenna Catalon Songer, the president and co-founder of School Harbor Creative. Jenna shares insights into how her team devises tailored marketing strategies for educational institutions and edtech companies across the nation. As they discuss current challenges in the digital marketing space, Jenna provides her take on the potential TikTok ban and its implications for schools using social media for branding and recruitment. The conversation also delves into effective social media strategies, tips for content creation, and alternative platforms to consider in the evolving digital landscape. Additionally, Jenna offers a glimpse into the broader range of services School Harbor provides, from digital marketing to software integration and cybersecurity solutions, all with the goal of elevating schools' marketing efforts and operational efficiency. Tune in to learn more about leveraging social media and tech solutions in today's educational environment.

In this episode, your host Mateo Elvira sits down with Scott Buell, a passionate advocate for drones in education and the founder of Drone Legends.Scott shares his journey from a hobbyist to a full-fledged entrepreneur in the drone space, emphasizing the transformative power drones have in engaging students and enhancing STEM education.We'll learn about the expansive universe of Drone Legends, from introducing young learners to drone technology to fostering skills in high school students through drone racing.Scott also dives into his strategic use of social media to grow his brand and the inspiring message behind why he believes inside every child lives a legend ready to be unleashed through the magic of drones.

In today's episode, your host Mateo Elvira sits down with Vienna Mott, the inspiring founder of Poliquicks. Vienna shares her captivating journey from a young inventor to launching a groundbreaking app aimed at making politics accessible to everyone, from high schoolers to seasoned voters. They'll explore how Poliquicks can transform political education in schools, engage younger voters, and utilize AI to foster civic participation. Vienna also offers invaluable advice for aspiring entrepreneurs in the edtech space. Whether you're an educator, a startup founder, or simply passionate about the intersection of technology and education, this episode is packed with insights you won't want to miss.

In this episode, we dive into the world of podcasting, community building, and startup strategies. Greg Wasserman shares his journey from a podcast enthusiast inspired by his favorite DJs to a media sales expert and a key player at CastMagic. We'll discuss the true power of podcasting beyond mere download numbers, focusing on building an ecosystem, creating meaningful connections, and leveraging podcasts to fuel a broader content strategy.

In this power-packed episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Chris Miller, CEO of GetEduLead, a groundbreaking company aimed at revolutionizing the way education startups obtain and utilize sales leads. If you're an EdTech startup struggling to find accurate, up-to-date information on prospective clients, this episode is an absolute must-listen! Tune in as Chris shares his journey from working in sales and marketing to creating a tool that simplifies lead generation for K-12 education markets. Learn about the common pain points in the industry, such as constantly changing data and inaccurate lists, and hear how GetEduLead solves these issues with a user-friendly SaaS platform. Discover: - The critical importance of quality data for startups - Effective filtering tools to reach the right education professionals - Real-time updates to keep your contact lists fresh and relevant - Tips on the essentials needed before going to market https://getedulead.com/

In this episode, we dive deep into YouTube's immense potential for EdTech founders and how leveraging the platform can transform your marketing strategy. Finn breaks down the YouTube opportunity that many EdTech companies are missing out on, emphasizing the platform's role as the world's largest educational hub with over 2.7 billion active monthly users. We also compare and contrast the benefits of YouTube with LinkedIn, offering insights on when and how to best use each platform depending on your business goals. But that's not all. We discuss the age-old debate of building a personal brand versus pushing a business brand and how authenticity and personal engagement can drive tangible business results. Finn offers actionable frameworks and fun, creative content ideas tailored for EdTech founders to connect better with their audience.

Welcome to another insightful episode of the EdTech Marketing Podcast hosted by Mateo Elvira. If you're an edtech organization navigating the ever-evolving landscape of digital marketing, you're in the right place. In today's episode, Mateo sits down with Lynette White, a district PR communications professional and author of "The Ed Branding Book." Together, they discuss the transformative changes in educational branding over the past decade and explore how schools and districts can effectively leverage digital platforms like social media to enhance their outreach and engagement. Lynette shares her journey in writing "Ed Branding," offers practical tips for short-staffed communications teams, and highlights the untapped opportunities for educators on platforms like LinkedIn. Whether you're an administrator, teacher, or aspiring edtech marketer, this episode is packed with valuable insights to elevate your brand in the educational sector. Don't miss out!

Join your host, Mateo Elvira, on this illuminating episode of the EdTech Marketing Podcast, where we dive deep into the world of education technology sales with seasoned expert Danielle Alcaraz, Senior Vice President of Sales at Cignition . Danielle brings years of experience and a wealth of knowledge from various high-level roles within the education sector. In this engaging dialogue, she shares her journey from a budding marketer to a pivotal figure in education sales, offering invaluable insights into effective sales strategies, the importance of relationship-building, and the nuances of the edtech sales cycle. Whether you're an edtech startup founder, a marketer, or an industry professional looking to sharpen your approach to this unique market, this episode promises a treasure trove of tips and tactics that you can apply right away. Don't miss this opportunity to learn from one of the best in the business and gain a competitive edge in your edtech endeavors.

In this engaging installment of the EdTech Marketing Podcast, host Mateo shares tips for professionals navigating the complexities of job seeking without a traditional degree. Together, they explore the power of LinkedIn as an indispensable tool for personal branding, networking, and job hunting in the tech world. This episode is a treasure trove of actionable insights for anyone seeking to harness LinkedIn's full potential for career advancement in the edtech industry.