“There is value in retention marketing" - The Digital Marketing Babes Podcast

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.  They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------We're back with a BONUS EPISDELast year we reviewed the UK's most popular Christmas Ads - and you guys loved it! So we're back to review the Christmas Ads for 2021, and discuss if they're worth the hype.Amber and Alice reflect on the origin of Christmas advertising with John Lewis holding the market share in previous years. They also review the most topical 2021 Christmas Ads, and share their thoughts on which made the biggest impact. Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.   This week Amber is preaching about expectations.  After feeling a bit flat after setting one’s expectations too high, Amber decided to sit back and evaluate things. After living her truth, she thought she’d share the helpful outcome with you guys! Do you have trouble saying no? Do people send you ‘urgent’ requests? Are you tired of doing your laundry? Amber covers it all.Connect with us: Instagram | @DigitalMarketingBabes LinkedIn |  @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.  They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------ Celebrating one year of podcasting... WHAT!?Tomorrow marks the one year anniversary of the Digital Marketing Babes Podcast, we honestly didn't think we'd get here so thank you! ------------------  Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week a  Alice talks about slugs, gross. These are SEO slugs (aka URLs) - she shares what slugs are and the URL best practice for SEO.Want to learn more about SEO?  Sign-up for our £10 training session.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.  They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------ This weeks episode is focused on retention marketing: retargeting current users, emailing recent purchasers and app push notifications. Alice and Amber discuss the pros and cons to the different retention marketing methods - because it's not just about email... ------------------  Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week Amber shares some of her wisdom to talk through the best email marketing metrics to measure: what they mean and why they're important.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.  They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------  This week, the grooviest marketing gals around discuss all things audits. Amber and Alice share how to do an audit from start, to finish including document types and how to present your audit at the end.  ------------------  Connect with us: Instagram | @DigitalMarketingBabes LinkedIn |  @DigitalMarketingBabes TikTok |  @DigitalMarketingBabes Website | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week a croaky Alice talks about how freelancers can approach potential clients. She shares how to set a clear offering and the best mediums to find the right people.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

Hosted by Amber Lovell & Alice Rath. Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.------------------This week is a chattier episode as we answer your marketing questions. We talk all things around marketing investment, improving engagement, and getting more support from your manager.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com

Introducing...SNACKS! The mini-midweek edition of our podcast that'll give you a little nugget of knowledge to keep you full until our next episode.This week Amber discusses the differences between PR and Digital Marketing.  When it comes to digital marketing and public relations, people are often confused by the roles that each play. While they do share many similarities, there are some key differences that set public relations vs marketing apart.------------------Connect with us: Instagram | @DigitalMarketingBabesLinkedIn |  @DigitalMarketingBabesTikTok |  @DigitalMarketingBabesWebsite | www.digitalmarketingbabes.com