DEEP DIVE INTO BUSINESSES

Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business.TImestamps:00:50 Molekule’s Backstory2:16 How To Sell High-Ticketed Products Like Molekule4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.5:40 ViralSweep App For Creating Giveaways & Sweepstakes6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility8:49 Why Influencers Are Better Than Paid Media As A Startup Brand9:50 UGC is performing better than anything else10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It12:52 Creating Educational Content Around The Brands Main ProductABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT SEAN AZARI:In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps:00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story8:50 Identify Your Proof of Concept39:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World10:05 Other eCommerce Brands That We Seen Implement Personalization Features11:31 The Power of Word Of Mouth MarketingABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT SEAN AZARI:In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps:4:10 Use Quizzes To Personalize Customer Purchases6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website13:23 Setup Your TIkTok Commerce Account14:44 Dr Squatch Creates Limited Product Drops To Hype Up ExclusivityABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT SEAN AZARI:In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]

In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work.Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)Timestamps:00:38 Blissy’s Brand2:15 Finding An Uncompetitive Market4:00 Using Publications To Create Credibility Around Your Brand5:50 How To Get Free PR  9:08 How Blissy Added A New Product Line To Increase Their Bottom Line11:25 A Deceptive Tactic Done By Blissy That Works - Create Your Own PR13:40 When A Platform Launches A New Feature, Take Advantage15:14 Schedule Your Instagram Live In Advance & Incentive Your Followers in JoiningABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]

In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market.Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)Timestamps:2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.4:50 How to Get People To Buy Your Subscription Program7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.9:59 Create an accountable influencer program that educates.14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.15:33 Showing Proof of How Your Product Works Is Essential

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature.  They were able to use their voice through memes and create hilarious campaigns which resonated with a specific audience and helped them disrupt within a competitive market.Timestamps:00:57 Background on Black Rifle Coffee Company4:02 Black Rifle Coffee’s Brand Voice Stays True To Their Brand — Why This Is Important When You’re Creating a Brand11:10 Become The Source Of Entertainment. Black Rifle Coffee has different types of series hosted on their youtube channel. For example, one of their video series is called **Veterans React** where they are reacting to video games, films etc...15:32 Create A Brand That Your Customers Will Emotionally Support18:06 Know when yo use ChatBots. Adding a chatbot on your site helps boost customer service, generate more leads, and boost conversion rates. **A chatbot is a computer program that simulates human conversation**25:26 Using Political Stance and/or relevancy to draw awareness.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.Timestamps:00:46 Background on S’well & How it started4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want”6:06 Offer A Smooth Checkout Process8:40 Customer’s Want Customization10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization13:45 The Power Of Journaling Your Progress18:27 Hire For What You Believe You Will Need vs What You Currently HaveABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago.  Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil.  Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).Timestamps:00:45 Story behind DUDE Wipes2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.  4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes.6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes.10:46 Create a fun reward program. Dude’s Reward program is called the DUDECOIN “The world’s first cryptocurrency you can earn with your butt”14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc... They have ad placements wherever their audience has a strong presence17:39 Create Hilarious Relatable Ads That Highlights The Product’s Value Proposition: A Winning Meme Strategy.ABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store.  As of May 2021, they estimated to be about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.Timestamps:1:17 The Story behind Calm App5:36 Create a freemium model. CALM put out free sounds — stories on youtube7:40 Offer multiple payments options10:34 Use Hashtags As Your Research Tool Pre-Launch12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)18:05 Why A Strong Vision Is the Secret Ingredient of a Successful BusinessABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.ABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories📣 Join Rebhorn's Clubhouse on DiscordMy Other Social Channels:INSTAGRAMFACEBOOKSNAPCHATTWITTER🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]

7+ Ideas on how eCommerce businesses & brands can start incorporating NFTs into their strategy — In episode 54, we discuss everything from crowdfunding to loyalty programs, accessibility, etc.Time Stamps:00:37 What is a NFT (Non-Fungible Token)?2:46 NFTs = Share Of Your Project12:30 Is NFT really about the art or the perks?12:57 How Royalties work with NFTs15:55 How the NFTs become valuable17:22 Building Your Own NFT Community17:52 How You Can Use NFTs For A Loyalty Program20:40 Using NFTs To Give Access To Limited Product Drops21:49 What is the Metaverse30:24 Breaking down some of the lingo used in the NFT Market: Utility, Roadmap, GasABOUT MATT SKOPAK:An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopakABOUT ME (SEAN AZARI):In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.REBHORN (My eCommerce/Art Brand) ⤵️Website: https://www.rebhorndesign.comInstagram: https://www.instagram.com/rebhorndesignMy Other Social Channels:INSTAGRAM: https://www.instagram.com/sean_azari/FACEBOOK: https://www.facebook.com/azarimedia/SNAPCHAT: https://www.snapchat.com/add/sean_azariTWITTER: https://www.twitter.com/sean_azari🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]