DataFramed podcast

#329 Building Trust in AI Agents with Shane Murray, Senior Vice President of Digital Platform Analytics at Versant Media

3/11/2025
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Data quality and AI reliability are two sides of the same coin in today's technology landscape. Organizations rushing to implement AI solutions often discover that their underlying data infrastructure isn't prepared for these new demands. But what specific data quality controls are needed to support successful AI implementations? How do you monitor unstructured data that feeds into your AI systems? When hallucinations occur, is it really the model at fault, or is your data the true culprit? Understanding the relationship between data quality and AI performance is becoming essential knowledge for professionals looking to build trustworthy AI systems.

Shane Murray is a seasoned data and analytics executive with extensive experience leading digital transformation and data strategy across global media and technology organizations. He currently serves as Senior Vice President of Digital Platform Analytics at Versant Media, where he oversees the development and optimization of analytics capabilities that drive audience engagement and business growth. In addition to his corporate leadership role, he is a founding member of InvestInData, an angel investor collective of data leaders supporting early-stage startups advancing innovation in data and AI. Prior to joining Versant Media, Shane spent over three years at Monte Carlo, where he helped shape AI product strategy and customer success initiatives as Field CTO.

Earlier, he spent nearly a decade at The New York Times, culminating as SVP of Data & Insights, where he was instrumental in scaling the company’s data platforms and analytics functions during its digital transformation. His earlier career includes senior analytics roles at Accenture Interactive, Memetrics, and Woolcott Research. Based in New York, Shane continues to be an active voice in the data community, blending strategic vision with deep technical expertise to advance the role of data in modern business.

In the episode, Richie and Shane explore AI disasters and success stories, the concept of being AI-ready, essential roles and skills for AI projects, data quality's impact on AI, and much more.

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