Ep 168: The Business of Coaching: How Coaching Skills Can Help You Sell

What is the PERMA model? Ruth explains the powerful model, a concept developed by Martin Seligman, one of the founders of positive psychology. PERMA stands for Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment. Ruth shares how the PERMA model can be a transformative tool for coaches, providing a framework to measure and enhance clients' well-being. From positive emotions to engagement, relationships, meaning, and accomplishments, Ruth breaks down each element and shares practical tips on how to apply them flexibly to meet the unique needs of every client. Here are the Highlights:00:28 PERMA model teaches well-being and growth.05:14 Balancing emotions for well-being.09:07 Finding meaning, contribution, accomplishments, optimism, health habits.10:54 Coaches using PERMA to adapt with clients.About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Book:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/ Instagram: https://www.instagram.com/ruthkudzi/ Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/ About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy Instagram: https://www.instagram.com/optimuscoachacademy/ Linkedin: https://www.linkedin.com/company/optimuscoachacademy Produced by Winter Audio.

Ruth takes us into the fascinating world of Transactional Analysis (TA) in coaching. With her extensive background in psychology, Ruth explores the foundational principles of TA - such as "I'm okay, you're okay" - and discusses how these concepts can enhance the coaching relationship by fostering equality, trust, and empowerment. She also explores the Drama Triangle, a powerful model to understand interpersonal dynamics, identifying roles like the victim, rescuer, and persecutor, and how shifting these roles can lead to healthier, more effective interactions. Tune in now to learn more.Here are the Highlights:01:17 Looking through the lens of Transactional Analysis (TA)06:05 Adult communication, parent-child dynamics, and exploring relationships.08:32 The drama triangle: reflecting on interactions and seeking self-improvement.13:36 It is about reflecting, where are we? Where do we want to be? Who do we want to be, how are we showing up?&nbsp;About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Ruth is starting a new program for up to 25 coaches click here: https://www.ruthkudzi.com/mentormasterBook:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy&nbsp;Instagram: https://www.instagram.com/optimuscoachacademy/&nbsp;Linkedin: <a...

Creating a safe and trusting space in coaching is not just jargon, it's the cornerstone of effective relationships. In this enlightening episode, host Ruth Kudzi explores trust and safety within coaching environments, sharing how to create genuine connections with your clients.&nbsp;Tune in to discover practical strategies and thought-provoking perspectives on how to foster trust, from initial discovery calls to ongoing sessions. Join Ruth as she unpacks the importance of being human first and creating a non-judgmental, supportive space for your clients to thrive.&nbsp;Here are the Highlights:05:02 Deeply listening, building rapport, understanding clients is essential.09:50 Trust and safety through empathy and compassion.11:39 Building relationships with clients for effective sessions.About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Ruth is starting a new program for up to 25 coaches click here: https://www.ruthkudzi.com/mentormasterBook:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy&nbsp;Instagram: https://www.instagram.com/optimuscoachacademy/&nbsp;Linkedin: <a href="https://www.linkedin.com/company/optimuscoachacademy" rel="noopener noreferrer"...

Using GROW to enhance your coaching practice. In this episode, Ruth shares the practical applications of the GROW model in coaching. Starting with an exploration of the model's origins and its foundational role in goal-focused coaching, She offers valuable insights into how coaches can use this structured approach to foster meaningful and solution-focused conversations with their clients. Whether you're a seasoned coach or just starting out, Ruth provides actionable advice on how to adapt the GROW model to suit various coaching scenarios, emphasising the importance of flexibility and responsiveness in the coaching relationship.&nbsp;Here are the Highlights:05:26 Analysing client language, redefining goals, evoking awareness. Coaching facilitates bridging the gap to desired outcomes.10:08 Self-coaching can help goals emerge naturally, without feeling pressured to choose a goal that might not truly align with your client.12:00 Coaching can encompass various models, but they are not essential for every coaching interaction.&nbsp;About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Ruth is starting a new program for up to 25 coaches click here: https://www.ruthkudzi.com/mentormasterBook:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy&nbsp;Instagram: <a href="https://www.instagram.com/optimuscoachacademy/" rel="noopener noreferrer"...

How to enhance your leadership skills with coaching. Ruth shares the profound impact of integrating coaching skills with leadership. Whatever size business you run she provides valuable advice on how a coaching approach can lead to better results for your teams and clients. She discusses the balance between being directive and coaching, the power of self-coaching, and the importance of adaptability. Listen to learn how to enhance your leadership style with coaching methods.Here are the Highlights:02:18 A combination of coaching and a directive approach can create a flexible leadership style.04:56 Insights on how to support team members through coaching.07:40 The importance of self-coaching and having a personal coach for making better decisions and gaining clarity as a leader.About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/If you want to know about the two-day coaching program in November please email:&nbsp;[email protected]&nbsp;with the subject line 'November Coaching Program'.Ruth is starting a new program for up to 25 coaches click here: https://www.ruthkudzi.com/mentormasterBook:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy&nbsp;Instagram: <a href="https://www.instagram.com/optimuscoachacademy/" rel="noopener noreferrer"...

Is niching worthwhile? Ruth explores how reflecting on your origin story can be a powerful tool to uncover your target audience and establish deeper connections with clients. She also shares her own journey from hearing about coaching in a university management lecture in the 1990s to building a successful coaching practice. Emphasising the importance of using personal experiences and transitions to resonate with your ideal audience and craft a unique coaching niche. Tune in and learn how to harness the power of your story to create meaningful and impactful client relationships.Here are the Highlights:00:28 The riches are in the niches, as they say in the US.&nbsp;04:16 Candidate dressed casually for the interview, and misunderstood expectations.&nbsp;07:07 Evolved expertise in coaching and through my business success.10:11 Soul searching and finding motivation for change.About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Ruth is starting a new program for up to 25 coaches click here: https://www.ruthkudzi.com/mentormasterBook:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy&nbsp;Instagram: https://www.instagram.com/optimuscoachacademy/&nbsp;Linkedin: <a href="https://www.linkedin.com/company/optimuscoachacademy" rel="noopener noreferrer"...

In today's episode, we're uncovering The Business of Coaching: How Coaching Skills Can Help You Sell.Many believe that marketing and coaching are distinct skill sets, but I'm here to challenge that notion. Join me as I explore the synergies between being a great coach and an effective marketer. We'll discuss the importance of market research, the art of listening and building genuine relationships. Discover how your coaching skills can naturally enhance your marketing efforts, making sales conversations more authentic and impactful. Stay tuned for valuable insights that will ignite your passion for both coaching and marketing.Here are the Highlights:00:28 Listen to your target audience, do market research.05:01 Active listening is essential in client relationships.08:52 New coaches' financial concerns can hinder coaching.10:35 Podcast recognition, coaching skills for marketing success.About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Ruth is starting a new program for up to 25 coaches click here: https://www.ruthkudzi.com/mentormasterBook:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy&nbsp;Instagram: https://www.instagram.com/optimuscoachacademy/&nbsp;Linkedin: <a href="https://www.linkedin.com/company/optimuscoachacademy"...

Today, we dive into one of the most frequently asked questions in the coaching industry: how to get your first paying clients as a coach. Ruth draws from her decade-long experience in leadership, confidence, career coaching, and business support to provide actionable insights and strategies. She emphasises the importance of leveraging your existing network, from friends and family to local contacts and past colleagues, and utilising social media effectively. Whether you're starting out or looking to refine your approach, this episode is packed with practical advice and inspiration to help you kickstart your coaching business.&nbsp;Here are the Highlights:03:58 Initially I doubted myself, but eventually I found success.09:19 Business development needs to be every day12:08 Plan, measure, review, evaluate, have fun, and grow.14:10 Get out there and share your message.About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Ruth is starting a new program for up to 25 coaches click here: https://www.ruthkudzi.com/mentormasterBook:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy&nbsp;Instagram: https://www.instagram.com/optimuscoachacademy/&nbsp;Linkedin: <a href="https://www.linkedin.com/company/optimuscoachacademy" rel="noopener noreferrer"...

In today's episode, Ruth is joined by bestselling author and ADHD performance and wellbeing coach Anna Badcock. Together, they explore the dynamic nature of ADHD coaching, the latest discoveries in the field, and the essential role coaching plays in lifelong management of ADHD.Listen in as Anna shares her journey from corporate tech to specialised ADHD coaching, inspired by her children's diagnoses and her passion for helping others. They'll discuss the critical components of effective ADHD support, including trauma-informed approaches, diagnosis, medication, and the unique tactics that coaching offers. This insightful conversation will highlight how individualised coaching can empower those with ADHD, helping them navigate life's challenges with improved wellbeing and performance.Here are the Highlights:00:57&nbsp; I wanted to do the ICF qualification with you because I think it's really important. Particularly in this world of ADHD06:24 ADHD management involves addressing trauma, receiving a diagnosis and medication, and benefiting from lifelong coaching.09:43 Parenting battles, ADHD, trauma, and empowerment tips.12:54 Destigmatising ADHD in children, particularly regarding labels.17:06 Coaching empowers self-improvement and confidence building.About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Ruth is starting a new program for up to 25 coaches find out more here: https://www.ruthkudzi.com/mentormasterBook:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/Connect with Optimus Coach Academy on Social Media:Facebook: <a...

In today's episode, Ruth welcomes Nicola Rae Wickham, a multi-faceted coach, supervisor, and creative strategist. Nicola shares her passion for making quality coaching accessible and her unique approach to holistic ambition. Together, they explore what ambition means beyond career success, touching on how it evolves over time and impacts every facet of life. Nicola also delves into the importance of supervision in coaching and offers practical exercises you can do at home to redefine ambition and success on your terms. Tune in for an enlightening conversation that promises to spark new insights and inspire you on your coaching journey.Here are the Highlights:01:17 I’m a coach trainer and supervisor, I have fingers in lots of different coaching pies.05:50 Challenging societal norms and finding personal empowerment.09:09 Key components for an ambitious coach include flexibility, thorough training, ongoing reflection, and a commitment to continuous improvement.&nbsp;10:20 Supervision in coaching: supportive, non-judgmental relationship for practitioners.13:26 Building trust and a non-judgmental space in supervision is vital.&nbsp;20.24 I love to look at life in seasons.About Ruth Kudzi:Ruth is the founder of Optimus Coaching Academy and a well respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is a MCC level coach with the ICF and is our course director and CEO. Prior to becoming a coach Ruth was a senior leader in education.Find out more here: https://ruthkudzi.com/Book:How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books&nbsp;Connect with Ruth:Facebook: https://www.facebook.com/Ruthkudzi2/&nbsp;Instagram: https://www.instagram.com/ruthkudzi/&nbsp;Twitter: https://twitter.com/ruthkudzicoachLinkedIn: https://www.linkedin.com/in/ruthkudzi/&nbsp;About Optimus Coach Academy:Optimus offers best in class coaching training for individuals and corporates.If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training&nbsp;Connect with Optimus Coach Academy on Social Media:Facebook: https://www.facebook.com/Optimuscoachacademy&nbsp;Instagram: https://www.instagram.com/optimuscoachacademy/&nbsp;Linkedin: https://www.linkedin.com/company/optimuscoachacademy&nbsp;About Nicola Rae Wickham:Nicola Rae is an Executive Coach (ICF Accredited),...