Privacy As A Product Advantage | S5 E53

Send us a textPrivacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentralization.We trace the evolution from transparent ledgers to private transfers and into the next frontier: private apps. Shahaf explains why zero-knowledge proofs alone can’t power complex, multi-party, confidential computation, and how garbled circuits enable fast, cost-effective privacy across inputs, logic, and outputs. From a private perpetuals exchange that resists front‑running to encrypted analytics that respect user consent, we explore how end‑to‑end confidentiality unlocks real-world adoption in DeFi, tokenization, healthcare, and supply chains.For marketers and founders, the message is clear: trust is no longer built on seeing everything, but on proving integrity while protecting users. We talk about MetaMask snap integration that brings private tokens natively into the biggest wallet, making onboarding simple and frictionless. We also cover practical GTM tactics—lead with outcomes, not crypto jargon; measure consent, not surveillance; and treat data as user‑owned. Looking ahead, enterprises are already signaling the shift with RFPs that mandate encrypted computation, regulators pushing for confidentiality, and tokenized assets demanding privacy by default.This episode was recorded through a Descript call on November 24, 2025. Read the blog article and show notes here: https://webdrie.net/privacy-as-a-product-advantage/If you’re building in Web3 or rethinking data ethics, this conversation offers a blueprint for turning privacy into a competitive moat. Subscribe, share with a friend who cares about trust and growth, and leave a quick review to help more people find the show........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textComedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO  to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and build a loyal audience without resorting to shock value. If you’ve wondered how to make complex ideas irresistible to watch and easy to share, this conversation lays out a practical path.Jason breaks down the engine behind rapid growth: a smart blend of evergreen jokes and trend-driven content that lands while the market is paying attention. We talk through why AWS, Microsoft, and crypto brands back a satirical format, what they’re buying beyond impressions, and how a distinct voice carves space in a crowded feed. We also dig into the AI hype cycle. Jason’s take is clear: AI won’t replace creators with taste. As machine-made sludge rises, audiences will seek real, human judgment. Use AI to raise quality, speed edits, and spot patterns—then let your taste make the final call.We go deeper on credibility: how to avoid becoming a meme page, why negative bait erodes trust, and how careful idea selection builds staying power with founders and VCs. Jason shares how his operator background shapes content strategy, how audience reactions reveal the psychology of tech (especially around AGI anxiety), and how to evolve a media brand into products without leaning on weak “shill” tactics. For builders, we map a playbook for using AI-native and no-code tools to go from idea to prototype faster, while keeping narrative sharp and audience-first.If you care about creator strategy, startup storytelling, and the future of media in the AI age, you’ll leave with tactics you can use today. Follow Jason at MyTechCEO and European Kid on Instagram, then subscribe to the show, share with a founder friend, and drop a review so more curious builders can find us.This episode was recorded in the official podcast booth at Crypto Content Creator Campus (CCCC) at the Carlos Lopes Pavillion (Lisbon) on November 15, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/from-satire-to-strategy-how-my-tech-ceo-scales-with-timing-trends-and-taste-with-jason-yeager/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textReputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network of senior leaders across 48 markets. We dig into how perspective, generosity, and consistent follow-through transform one-off intros into compounding trust—and why that matters most for executives navigating career transitions.We unpack the early stumbles and the breakthrough: focusing on seasoned professionals who once represented a company but now need to represent themselves. Carlos explains how Evolve’s paid club delivers tangible value with curated matchmaking, private expert sessions, and monthly off-the-record circles designed for honest asks, not pitches. As member outcomes grew, companies began commissioning targeted dinners and private workshops, giving the community a clear monetization path without sacrificing signal quality.We also get practical about tools and tactics. Despite doubts in parts of Europe, WhatsApp won because it’s where people already are, driving daily engagement with minimal friction. Looking ahead, Evolve is investing in an AI agent to summarize profiles, automate thoughtful check-ins, and surface timely connections as careers evolve—augmenting human judgment rather than replacing it. Along the way, members are self-organizing meetups from Lisbon to Dubai, proving the culture is strong enough to scale.If you’re a senior leader in transition or a connector at heart, you’ll find a playbook for building trust-first networks: vet carefully, reward generosity, meet members where they are, and let results speak louder than branding. Subscribe, share this with a colleague who’s rethinking their network strategy, and leave a review to tell us what part of the conversation you want us to go deeper on next.This episode was recorded in the official podcast booth at Web Summit (Lisbon) on November 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/from-reputation-to-results-how-a-global-invite-only-commerce-club-scales-trust/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textWhat if your meetings, emails, and files didn’t disappear into memory but evolved into a living, searchable system of record that actually moved work forward? That’s the provocative idea we unpack with David Shim, Co-Founder and CEO at Read AI, who lays out how durable knowledge, personalized models, and a practical “digital twin” can turn everyday chaos into predictable outcomes.We start with the problem everyone feels: notes are scattered, context slips away, and the “why” behind decisions fades. David shows how capturing meetings alongside messages and documents lets patterns emerge you can’t spot in isolation. Think instant summaries, action items, and follow-ups that show up where you work, plus multiplayer sharing that aligns teams without busywork. Then we go deeper—multilingual detection across 22+ languages, cultural sentiment baselines so a score means the same thing in Brazil and Belgium, and a narration layer that analyzes how things were said, not just the words themselves.The conversation builds to a future that’s already peeking through: storage of intelligence as a company moat, and a digital twin that can answer client questions, preserve momentum during leave, and shrink onboarding from months to days. Agencies track client health before churn, podcasters turn archives into interactive knowledge, and everyday users get immediate value without learning a new workflow. Privacy isn’t an afterthought; opt-in and a clear value exchange make participation a rational choice—like using traffic data because it gets you there faster.If you’re curious about real productivity gains, faster adoption than smartphones, and AI that amplifies your best work rather than replacing it, this one delivers a roadmap you can use today. Subscribe, share with a colleague who lives in meetings, and leave a review to help more builders find the show.This episode was recorded at Web Summit in Lisbon on November 11, 2025. Read the blog article and show notes here:  https://webdrie.net/how-a-digital-twin-can-work-while-youre-away.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textWalk the floor at Web Summit without leaving your headphones. We sit down with Jo Smets, founder of BluePanda and president of the Portuguese Belgian Luxembourg Chamber of Commerce, to unpack how nearshoring and AI are reshaping CRM, marketing, and team delivery across Europe.We start with clarity on nearshoring: why time zone, culture, and communication speed beat cost alone, and how that proximity pays off when you’re wiring AI into daily work. Jo shares how BluePanda applies AI beyond demos—recruitment, performance, and operations—then translates those lessons into client outcomes. We compare adoption patterns across startups and corporates, call out the real blocker (end‑to‑end process automation), and map the role of global networks like BBN for keeping pace with tools and trends.The conversation pivots to trust and governance: practical ways to protect data, when on‑prem makes sense, and how to use EU AI Act guidance without stalling innovation. We explore the marketing shift from SEO to GEO, the idea of “AI‑proof” websites, and the move toward dynamic, persona‑aware content that renders at load. Jo offers a simple path to progress—pick one process, pilot, measure, educate—while keeping empathy at the core as managers start leading both humans and AI agents. Along the way, we spotlight how chambers and communities connect ecosystems across borders, turning events into learning loops and real partnerships.Looking to modernize without losing your team’s identity? You’ll leave with a plan for small wins, a lens for tool curation, and a sharper view of where marketing is headed next. If this resonated, subscribe, share it with a colleague who’s wrestling with AI adoption, and drop a review to help others find the show.This episode was recorded in the official podcast booth at Web Summit (Lisbon) on November 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/why-european-teams-win-with-nearshoring-and-practical-ai/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textWhat if most of the economy can be automated without anything we’d call real general intelligence? That provocative idea launches a candid tour with Ben Goertzel through the difference between LLM “breadth” and the kind of generalization that marks true AGI. We unpack why today’s models are powerful yet limited, how they’ll reshape work in the near term, and what ingredients are missing for systems that reason, invent, and move beyond the data that formed them.We dig into a practical path forward: blending deep neural networks with logic engines, evolutionary learning, and a massive knowledge graph so each part amplifies the others. Ben shares how the Hyperon framework and the ASI chain bring AI on-chain, not just coordinated by it. That means a new AGI language, MeTTa, serving as a smart contract language, enabling formal verification, rich composability, and an integrated reputation layer. Together, these tools aim to embed trust into the stack while opening the door to decentralized AI networks that resist capture by any single company or state.Culture, narrative, and emotion matter just as much as code. A robot-led band nearly got booed off stage until the performance was reframed as exploration, not replacement—proof that context shapes how people accept new tools. We follow that thread into creativity, where AI can mix stems, spark ideas, and widen access for musicians, even as some roles compress. The larger question becomes not whether AI can do the job, but what humans will choose to do for meaning, connection, and joy. Along the way, we weigh openness versus control through a proactionary lens and point you to resources to explore decentralized, trustworthy AI.If this conversation challenged your assumptions or sparked new ones, follow the show, share it with a friend, and leave a quick review to help others find it. Your thoughts shape where we go next—what part of decentralized AGI are you most curious about?This episode was recorded at Web Summit in Lisbon on November 13, 2025. Read the blog article and show notes here: https://webdrie.net/creating-benevolent-decentralized-agi-at-singularitynet/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textWhat if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, and how creators and marketers can still win by building audiences they truly own. The stakes are real: job security is fragile, feeds are optimized for cost, and the window to establish direct relationships is closing faster than most realize.Joe lays out a clear path from uncertainty to ownership. We explore how to move beyond platform dependency and invest in durable channels—email, podcasts, in-person gatherings, and even print—that foster human-to-human connection. You’ll hear why “we don’t build factories anymore, we build audiences,” how a small base of true fans can power freedom and optionality, and the many ways a creator can monetize without losing integrity: sponsorships, memberships, ticketed events, premium communities, and productized knowledge. We also tackle the artist-versus-seller myth and show how leaning into your unique tilt is the most defensible moat in an AI-heavy world.If you’re stuck at start, we break it down: list ten curiosities, recombine two into a distinctive niche, pick the medium you can sustain, and commit to a consistent cadence. Use AI as an assistant to repurpose and polish, not to replace your voice. Along the way, Joe shares personal lessons on exits, compounding trust, and why creators often support each other more than any corporate ladder ever will. Ready to stop renting attention and start owning your future? Press play, then tell us the one asset you’ll build this week—and if this conversation helps, subscribe, share it with a friend, and leave a quick review.This episode was recorded through a Descript call on November 6, 2025. Read the blog article and show notes here: https://webdrie.net/how-human-connection-beats-ai-at-scale-with-joe-pulizzi/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textImagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move people to act.We explore the most significant mistake even seasoned marketers make: telling stories from the brand’s point of view. Park reframes the job with crisp language and practical examples, revealing how ABT aligns perfectly with the brain’s preference for agreement, contradiction, and consequences. You’ll hear why outcomes beat offerings, how to embed emotion with “because,” and how ABT builds trust through understanding, appreciation, and empathy. Then we scale from message to strategy with Park’s 10-step Story Cycle System, adapted from the Hero’s Journey and shaped for modern brands.For leaders navigating Web3 and AI, clarity is the new competitive edge. We talk through audience triggers for traditional CEOs and CMOs—fear of complexity, demand for ROI, desire to be future-ready—and show how to turn vague tech buzz into practical, measurable growth. Park also introduces Story Cycle Genie, an AI-powered platform that audits your current story, identifies gaps, and drafts ABTs, positioning, and value propositions in hours instead of months, keeping your content on brand and on brain.If you want story frameworks that work in pitches, decks, emails, and everyday conversations, this conversation gives you the tools and the language. Subscribe, share with a colleague who needs sharper messaging, and leave a quick review to help more marketers discover the power of ABT.This episode was recorded through a Descript call on October 28, 2025. Read the blog article and show notes here: https://webdrie.net/audience-first-storytelling-that-sells-with-park-howell.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textA packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real examples—finance, HR, retail, and contact centers—where automation speeds the work while people make the judgment. The result is faster decisions, 24/7 service, and new operating models that put digital assistants in every pocket and at every counter.We dig into the trust problem head-on. When “good enough” AI content floods the feed, the edge moves to teams that show their process and protect their voice. You’ll hear why we frame AI as augmented intelligence, not artificial intelligence: use machines to gather, draft, and summarize, then apply human editing, taste, and accountability. That mindset becomes essential as we move through three phases: assistants that co-create, agentic AI that works autonomously, and a near future where leaders manage mixed teams of people and digital employees.Customer behavior is changing just as fast. People seek direct answers, not links, which upends SEO and demands distinct expertise, structure, and signals to surface in AI results. We share how to adapt content strategy, build AI literacy and fluency across teams, and maintain strong consulting value by compressing research time while doubling down on human creativity. We also tackle sustainability pressures with pragmatic optimism—acknowledging energy and water costs while highlighting how AI accelerates breakthroughs in materials, medicine, and clean energy.If this conversation helps you reframe your roadmap, follow and share the show with a friend who leads marketing or product. Leave a quick review to support the work, and grab The Future CMO on Amazon for deeper playbooks. Most of all, don’t wait for the future to lead you—lead the future.This episode was recorded at the EY headquarters in Lisbon on October 29, 2025. Read the blog article, and show notes here: https://webdrie.net/ai-at-work-humans-in-charge/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textWhat happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 2015, closed his bank account, and built a daily routine on digital cash.Joel takes us from childhood memories of currency devaluation in Mexico to the first time he split a dinner bill with Bitcoin before payment apps were mainstream. He explains why speculation can’t sustain an ecosystem, how real-world utility creates lasting value, and what investors learn by actually using the product. We explore the bumpy parts too: 2016 fee spikes, network congestion, and the practical decision to move day-to-day spending to Dash for instant settlement, optional privacy, and on-chain scaling that aims to keep payments fast and affordable.We also dive into decentralization that works in practice. Joel outlines the limits of leaderless governance on major networks and why DAOs matter for transparent, network-wide decision-making and funding. Then we zoom out to the Free State Project in New Hampshire, the unlikely incubator where early crypto pioneers swapped ideas, launched tools, and helped shape a payments-first culture long before it trended. Along the way, Joel shares how legacy projects stay relevant through integrations, liquidity, and partnerships that compound over time.If you’ve wondered whether crypto can move beyond charts and narratives to something you can actually live on, this conversation delivers hard-won lessons from the checkout line. Subscribe, share with a friend who still thinks crypto is only an investment, and leave a review to help more people find the show.This episode was recorded through a Descript call on October 22, 2025. Read the blog article and show notes here: https://webdrie.net/living-on-crypto-since-2015/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................