Business Lunch podcast

The Trifecta of Marketing With Logan Paul and Roland Frasier

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Listen to Roland Frasier's interview with Logan Paul, an internet celebrity and entrepreneur, to learn how he went from a bitter rival to a business partner with KSI. Through the power of collaboration and "amplification," Logan and his partner are on track to sell 100 million bottles of their hydration product, Prime, in their first year.

Learn how Logan has used failure and success to create an inspirational story arc and why he believes being honest with yourself and your peers are essential for growth and improvement. Hear Logan share his story of taking risks, learning from his mistakes, and discovering his secrets to success.

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Interview with Logan Paul ▶️

Key Points:

00:00 - Host and speaker introduction

03:27 - Logan saw a hole in the hydration market

04:16 - “Amplification”

07:31 - What happened after his fight with KSI

10:06 - Prime brings millennials and Gen-Z into the hydration market

13:38 - Logan talks about partnerships

15:26 - How Logan deals with failures

16:22 - Why do people pay attention to him

19:29 - A healthy disrespect for money

20:05 - Logan’s biggest goal

23:16 - Be honest with yourself

24:55 - Why Logan does not like acting

26:08 - “I love to live”

36:42 - Work ethic from his father

40:18 - What Logan Paul believed his magnum opus was

43:06 - Logan’s bucket list

45:21 - Where is Impaulsive going?

50:59 - Tiktok is good for discoverability

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