(Part 2) Reflecting on things I've heard about SEO from senior leadership

Organic search is the biggest channel for new customer acquisition for most ecommerce sites, but it is frustratingly opaque and often the hardest channel to understand or improve. Are your wishes for SEO is for it to be accountable, transparent, and to drive growth? Then listen on. Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

What does leadership really care about when it comes to SEO?Will spends a lot of time talking to folks in leadership positions about what they really care about (as well as to the teams who report to them). Some of the themes Will explored are: SEO is confusing. We don't have SEO goals; We want to do things right but faster; We've been stung by SEO before. If any of these resonate with you, then listen to both Part 1 and 2! This is Part 2. You should be able to find Part 1's audio in the show's library. Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

What does leadership really care about when it comes to SEO?Will spends a lot of time talking to folks in leadership positions about what they really care about (as well as to the teams who report to them).This is Part 1 before Will accidentally pressed the wrong button and took himself out of the live stream. Thankfully, the YouTube and LinkedIn live streams continued, but the audio file recording was split into two parts. Hence, Part 2's audio upload follows next. Tune in to the full live stream on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

There's only one thing in the news this week as it relates to Google - and that's the leak of internal engineering documentation regarding how organic search works. First reported and analysed by Rand Fishkin and Michael King, it's a treasure trove of rabbit holes (to mix my metaphors) for those of us who geek out on this stuff. But what does it change? What should we be doing differently as a result? Rand said that if you aren't changing things as a result (and didn't have omniscient knowledge of Google's inner workings already) then "you're not paying attention". I disagree. Tune in to find out why. Tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

In a week where we are celebrating the announcement that SearchPilot is working with M&S to bring SEO into their experimentation program, it seemed like a good time to revisit testing in ecommerce generally, how experimentation programs work, and what good looks like! Tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

Taking on the biggest announcement from Google (so far), AI Overview, Will sifts through published articles and posts to get to the core points of how this can affect marketing and the search world. He also shares ways on how we, as marketers and SEO professionals, can do better amidst all these changes. One clear way of doing better is by running more SEO A/B tests as it's going to get harder to predict which pages will perform better. He concludes with an optimistic point of view on all these changes. Tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

In this live stream, Will shares his thoughts on whether Google is saving costs and provides an explanation to uncover a few recent mysteries. He breaks down the answer referencing revenue reports and data-based research. Also featured in this week's talk is the presentation he gave at the recent BrightonSEO conference. You can tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

Google is feeling the pressure, from regulators, from the media, and from customers. Are they really under pressure? What are they likely to do about it? This week, Will want to dive into some of the sources of uncertainty and instability and what they mean for marketers and leaders of companies that rely heavily on search visibility. Here's one of the articles (The Man Who Killed Google Search) he referenced in his talk. You can tune in to the full live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

In this week's live stream, Will covers a whole bunch of articles and thoughts on whether a Google subscription works or not. He also talks briefly about the effect of your (UK) social status on your work pay and promotion. He shares podcast episodes and channels that he's listened to and following. Two of them are from Lenny's Podcast where Jason Lemkin talks about building world-class sales organizations and Dharmesh Shah on productivity framework for leaders. You can tune in to the whole live stream recording on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.

Learn about a goal-setting model for your experimentation program, early lessons for SEO A/B testing from Googlebot and GSC, and Will's insights on being a 'sustainable' founder. Listen in or tune in on LinkedIn, Twitter, or YouTube every week (mostly Tuesdays). If you want to see how SearchPilot can help you run more SEO A/B tests and make SEO your biggest growth opportunity, then let us know here. Hosted on Acast. See acast.com/privacy for more information.