Brandology

In this episode, we’re talking about how to evolve your brand without scrapping everything or starting from scratch. If you’ve been feeling like something is off - but the idea of a full rebrand feels overwhelming or panic-inducing - this conversation will help you reframe what’s actually going on.I chat about why brand misalignment is often a sign of growth (not failure), and how small, intentional recalibrations can bring your brand back into alignment with who you are now, without losing trust, momentum, or yourself in the process.In this episode, we explore:Why feeling 'off' in your brand doesn’t mean anything has gone wrongThe difference between brand reinvention and brand evolutionHow brands naturally fall out of alignment as you grow and changeThe three key areas to look at when evolving your brandHow to recalibrate your brand without confusing your audience or starting overDOWNLOAD the free workbook to accompany this episode. Click here!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today I'm diving further into soulful branding (aka the thing that's going to make your brand obsession-worthy this year). I'm chatting through six clear signs your brand strategy is outpacing your brand soul. You’ll learn how to spot misalignment, how to balance soul and strategy, and how to approach a new season of your brand.We're covering:coming brand to the brand you were meant to besix symptoms you and your brand are out of alignmentattracting the right clients by tuning your signalevolving confidently without burning it all down🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

In this episode, I’m sharing a much-needed life + business update and chatting about what happens when your brand drifts out of alignment - and why that doesn’t mean anything has gone wrong. I also share a lil tarot spread I used to guide the next few episodes of the pod, and I chat about how brands can find balance and success in 2026 - which I'm dubbing 'the year of the soulful brand'.In this episode, we explore:Why brand misalignment creeps in (even when things look successful on the outside)What it really means to be at the centre of your brandHow soul + strategy work together to create connection and demandThe themes shaping branding in 2026 - and where to focus your energyWhy emotionally resonant brands create 'I’m home' moments for the right clients🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Branding has evolved - and if you’re still focusing only on logos, colours, and formulas, you’re missing the part that actually connects with your dream humans. In this episode, we dive into the new era of branding: a magical space where soul meets strategy, where your brand feels like home, and where bestie-level resonance creates legit demand for your services.I’ll walk you through:Why traditional 'strategy-only' branding no longer works for heart-led service pros like youHow emotionally intelligent, human-first brands attract the right clients effortlesslyWhy depth of connection creates brand demand, and how to leverage thisA lil intro to my Soul + Strategy Method and FLY Framework - the two frameworks I use to build heart-led, booked-out brands🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

In this episode, I’m sharing a couple of things that your brand wants you to know. Your brand has SO much potential, and it's up to you to let it shine - and these are the ways you might be holding it back!You’ll learn:Why playing it safe is holding your brand backThe danger of generic, AI-flavoured messagingHow to infuse soul and personality into every touchpoint so your audience actually feels connected🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Ever feel like your brand is tired, disconnected, or just not fully you anymore? Good news: your brand isn’t broken. It’s evolving - and it’s ready AF to rebloom.In this episode, I share my own current journey of taking a pause from socials, realising my brand was in a winter season, and how I’m aligning everything - energy, messaging, offers - to rise to meet my next-level brand.You’ll learn:How to spot the season your brand is inWhat to do when things feel out of syncMindset shifts to help you rewild your brand🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

In this first installment of the 'Brand Breakdown' series, we are diving DEEP into a Garmin running campaign that blew my socks off! I'll dig into the campaign and show you exactly why it was SO dang impactful, and how you can apply this 'big brand strategy' to your own brand. Even if you aren't a runner (or don't care about the brand), you'll be able to take a golden nugget away from this ep!I'll be chatting about:The magic behind Garmin’s 'The Miles That Made You' campaign (and why it's perfect for their audience)Why this campaign hits on a deep movement-building levelWhat it teaches us about brand storytelling vs selling (and how to balance it)How to build a brand that makes your audience feel somethingA reminder that the best brands mirror who we are AND who we’re becomingCheck out the campaign yourself: https://www.garmin.com/en-US/the-miles-that-made-you/chicago/🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Your brand can’t lead, magnetise, or take up its rightful space unless it knows how to hold space first...for the people it’s meant to serve.In this episode, I’m chatting about how to create your own 'brand haven' - a space where your dream clients feel safe, seen, and totally at home. We’ll tap into how emotional connection, clarity, and bestie-level branding are the secret to building a brand that's intimate AND industry-leading.We’ll chat about:What it really means to 'hold space' in your brandThe LSKD example - and how they’ve built cult-like loyalty with simple brandingHow to create a brand that feels like a sanctuary (and why that matters)Why safe, warm branding is the secret to magnetic, standout brandingThe shift from 'casting a net' to 'sending out magnets'🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

In this juicy episode, I’m diving into the 'hubs.life' drama that’s been all over TikTok, and how it holds a really important branding lesson for anyone building an online presence.We’re chatting about:How hubs.life built a massively successful personal brand (...that wasn’t actually very personal)Why his audience turned on him when he pivoted - and what that teaches us about brand loyaltyThe difference between building a brand around the what you do vs. the who you areWhy your niche isn’t your identity (and what to focus on instead)How to create an emotional connection that actually lasts, no matter what you sellWhether you’re a service provider, a content creator, or a product-based brand...this ep is your reminder that YOU are the magic 🪄 🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

This ep is your sign to cosy your brand up - because the brands that make us feel something are the ones we stick with.In this episode, I’m walking you through how to shift your brand from 'shouting at a crowd' to 'inviting one person into your cosy corner of the internet'. I've got tips to help you build a brand that's warm, personal, and feels like home - a brand built just for your dream human.We chat through:Why broadcasting to everyone doesn’t work - and what to do insteadHow to use visuals, words, and emotion to create a consistent vibeWhat it means to build a brand that feels like home to your audienceThe power of speaking to one person and letting your human-ness shineHow to create your own branded language and in-jokesThis is your permission slip to make your brand feel like a safe little nook where your people feel truly seen, understood, and ready to buy.🎙️ Want to go deeper? Book a free brand consult → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow founder who’s ready to reconnect with their brand!🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact📸 Come hang out on Instagram → @havenstudioco📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!