Bowery Capital Startup Sales Podcast

Ulysses David, the former Global VP, Global Strategy / GM, India at Dataiku joins the Bowery Capital Startup Sales Podcast to discuss "Leveraging India To Scale Adoption & Growth.'

Leslie Brand, the former Senior Director of Corporate Marketing at Alation, joins the Bowery Capital Startup Sales Podcast to discuss "Building Your Customer Advisory Board."

This week we had Derek Draper, SVP of Sales at Juniper Square join the Bowery Capital Startup Sales Podcast to discuss how he thinks about setting up an effective sales framework. Topics include: Breaking down your pipeline by volume, velocity, and conversion What metrics matter, and what steps can you take once you identify a weak area? Prospsect Personas: How to make sure you're speaking the right language to the right personWhy he made the jump from investor to founding and building a company. Common traps to look out for to avoid "happy ears Links to mentioned articles: https://review.firstround.com/this-sales-plan-moves-the-needle-on-every-success-metric https://docs.google.com/document/d/1ASbwkr3lzrAT8m8oSfzrQbfm9XmDseDMs-xKgIbWTxY/edit

Baxter Lanius, Founder and CEO of Alternative, shares his experience around building a sustainable, profitability focused startup. We discuss 1) the difference in a Private Equity vs Venture Capital mindset, 2) strategies for fundraising and scaling in a bear market 3) why he made the jump from investor to founding and building a company.

Krishan Patel, VP of Product of Apollo, shares his experience around building a product-led growth engine and discuss 1) how he shifted his career from sales to product, 2) how and why to shift a sales-led org to a product-led one (and how Apollo did it) and 3) what about your company and product needs to be right to know if you should lean into PLG or not?

Ian Andrews, CMO of Chainalysis, joins to share his experience as a buyer from organizations like Chainalysis, Pivotal, Teradata, and Opsware.  Topics include: 1) What separates a good email from one that gets instantly deleted? 2) How to do effective research on your prospect before reaching out. 3) What should you know about the company before your first conversation? 4) Why coming into a meeting with a hypothesis is better than a blank page. Follow the Bowery Capital Startup Sales Podcast for more like this.

Reba Cox joins to share her experience as a buyer from organizations like MongoDB, Philips, and ESAB. Topics include 1) what procurement actually does behind the scenes 2) negotiating price vs value with procurement 3) why procurement will never be your champion and strategies to keep them from becoming a blocker. Follow the Bowery Capital Startup Sales Podcast for more like this.

Jonathan Cochrane joins to share his experience as a buyer from organizations like EY, ScienceLogic, Higher Logic, and SaaSOptics. Topics include 1) how being able to adapt your demo on the fly leads to sales 2) why trying to show all your product features is like a terrible first date and 3) what he looks for when teams present vendors to him for budget approval. Follow the Bowery Capital Startup Sales Podcast for more like this.

Chad Wonderling joins to share his experience as a buyer from organizations like Salesloft, Rubicon, and Ceres Global. Topics include 1) What is a CAO and how is it different to other finance roles, 2) what makes an outbound email stick out, 3) how to use LinkedIn to build relationships with prospects, and 4) why sales is a lot like dating. Follow the Bowery Capital Startup Sales Podcast for more like this.

Chris Spooner joins to share his experience as a buyer from organizations like Rubicon and Novelis. Topics include 1) How to enable your champion to go get a "yes" and not a "go do more work", 2) the art of blind calendar invites, do's and don'ts, and 3) a cold call that actually worked and why it worked Follow the Bowery Capital Startup Sales Podcast for more like this.