205: How to Market Your Bestselling book with Azul Terronez

In this episode of Authors Who Lead, Chris Duncan and I delve into the essence of what it means to be an author. We unravel the concept that books transmit vibrations and messages far beyond mere words on a page. This episode is a treasure trove of insight for any aspiring writer who feels the call to share their voice with the world.Timestamp:00:00 Chris Duncan, renowned author and speaker, achieves impact.05:25 Met teacher learned about superconscious and invested in coaching.09:34 Unconscious battles impact survival and thriving patterns.10:29 Wealth can lead back to poverty through consciousness.16:55 Choose a creative structure over a problem-focused mindset.18:55 Separate creative and worrying parts of your brain.23:52 Feel excited and hopeful but seek fixes.26:54 Create abundance and health, not problems.28:57 Recognizing abundance within oneself leads to change.31:40 Your feelings about life make it great.35:56 Charity work and coaching basketball team joyfully.40:11 Wealth and love start from within.43:06 Spent big on ads, got success later.47:15 Desire is a call to transformation.49:16 Fictional story coded for massive transformation, surprising appeal.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

In this episode of the "Authors Who Lead" podcast, Azul delves into the vulnerable world of author Carmin Caterina, whose book "It Starts With Me: One Mom's Journey to End the Pattern of Generational Trauma" provides a roadmap for breaking destructive cycles. With the wisdom gained from both her professional background as a speech-language pathologist and her personal experiences as a mother, Caterina provides insights into the transformative power of storytelling and writing.Timestamp:00:00 Author Carmen shares an inspiring message for girls.03:15 Personal journey, share selectively, respect others' privacy.09:03 Authors honored to impact the world through a book.09:45 The Gifted audience received positive feedback, inspiring others.14:12 Don't be too attached to words. Unleash creativity.18:32 Empowerment through recognizing and addressing generational patterns.20:28 Seeking healing without feeling broken, exploring diverse modalities.23:49 Embracing imposter to guide through storytelling.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Entering the world of authorship can be akin to embarking on an odyssey fraught with both excitement and trepidation. For many new authors, the path to publishing is uncharted, filled with potential pitfalls and learning curves. I share invaluable insights that shine a light on the common mistakes new authors often encounter and provide strategic actions to not just sidestep these missteps but to triumphantly leap over them.Timestamp:00:00 Traditional publishing doesn't guarantee high book sales.03:53 Book coach encourages efficient use of time.06:55 Focus on quality, not quantity, in writing.10:06 Share book writing process, market next book.15:53 Plan editing and publishing timeline for book.16:40 Setting deadlines critical in writing and publishing.22:32 Mentor program for book writing guidance.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

In the realm of writing and publishing, there exists a complex web of possibilities and challenges that many authors find daunting. In this episode of “Authors Who Lead,” I speak with Kevin Anderson, founder of Kevin Anderson Associates, who peeled back layers of the publishing industry to provide listeners with invaluable insights into what the journey of an author entails—from crafting the initial concept to the final printed book on a shelf. Timestamp:00:00 Ghostwriting: a great option for busy authors.06:04 Hybrid publishing offers freedom and professional guidance.09:19 To make NY Times bestseller, media attention.13:11 Interest in writing book, acquisitions editors' role.16:08 Maintain audience connection; align message and truth.19:00 Hybrid publishers offer better royalties than traditional.22:00 Evaluate the publisher's offerings based on goals.23:53 Watch out for scams, consider royalty, and marketing.27:26 Hybrid publishers with traditional distribution are important.31:17 Vanity Press: Pay to publish, limited exposure.35:22 Addressing confusion in publishing through a dedicated team.37:04 Publishing decisions depend on your goals.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

Every person’s life is a unique manuscript filled with triumphs and tribulations, a story that when shared can resonate, inspire, and reveal universal truths. In this episode of the Authors Who Lead podcast, I talk with Andrew Coville, a former marine turned police officer turned author, about his powerful memoir "Summer 2009.” Through an intimate conversation that touches on themes of vulnerability, imposter syndrome, and the cathartic writing process, this episode offers listeners profound insights into the transformational power of storytelling.Timestamp:00:00 Afghanistan journal inspires a reflective memoir.03:46 Lived in war's headspace, and reached out to people.07:30 Reluctant to tell a personal story that values human experience.12:27 Deployment, friend's death, and coming home.15:44 Validation of authentic writing, resonating impact achievable.18:06 Grateful for Marine Corps, honest portrayal of war.20:17 Police officer reflects on Afghanistan experience's impact.23:34 Inspiring others to write with truthfulness.26:47 Passion project turns into published book success.32:32 Embrace uniqueness and make a meaningful impact.33:52 Open and honest writing, hoping to inspire.38:16 Checking in, seeking permission, and expressing excitement.40:14 Accepting imposter syndrome; advice for aspiring writers.42:40 Azul Terronez thanks listeners, urges subscription and shows notes.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

As co-hosts of the “Authors Who Lead” podcast, Steve Vannoy and I are thrilled to announce our 300th episode. It’s been an incredible journey of inspiring conversations with visionary authors and leaders, and we’re filled with gratitude for the insights shared, the stories that moved us, and the community we’ve built together.In this special episode, we reflect on our path, from the initial inspiration drawn from Gay Hendricks’s The Big Leap to the evolution of our podcast. We explore what it truly means to transition from your zone of excellence to your zone of genius and the importance of following your true passions.Timestamp:00:00 Authors building new authority, interviewing inspiring guests.06:50 Transition from excellence to genius for abundance.09:24 Books have the power to change the world.12:22 Industry changes, finding purpose as a podcast host.16:02 Podcast shares incredible stories with no ads.17:17 Balancing creation, reading, and engaging with guests.23:11 Azul admires Steve’s reading and creativity.24:47 Mondolacci Press started during a pandemic, seeks authors.29:56 Helping people self-publish and grow creatively.31:45 Acknowledging fears of success and self-doubt.38:21 Free 365-day marketing calendar at authorswholead.com.39:17 Free marketing calendar available at authorswholead.com/365calendar.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

In this episode of Authors Who Lead, I delve deep into the complexities of the writing process and the essential role of boundaries with renowned psychologist and best-selling author Abby Medcalf. Our insightful conversation uncovers Abby’s strategies for setting specific goals, her dynamic framework for book-writing, and the impact of her works on transforming relationships.Timestamp:00:00 Abby Metcalfe: Relationship expert, author, speaker.06:01 Recognizing boundaries, content creation, and overcoming challenges.06:39 Research-based, actionable podcast with a focus on efficiency.11:55 Efficiently delivering content for my mission.13:11 Framework for book chapters with podcast content.16:25 Sharing for free help, but the paid version prospered.21:08 Focus on the target audience, don't fear niche.25:02 Understanding motivates action; knowledge is valuable.26:38 Book title emphasizes being happily married and setting boundaries.31:51 Commit to daily boundaries for personal growth.33:32 Caring from love, worrying from fear, no negativity.38:26 Boundaries: Take responsibility for your actions.40:15 Take ownership, start with a tiny action.42:54 Schedule time, resources, and balance for success.47:58 Learning and growth, gratitude, and book recommendation.49:33 Grateful and wishing you an amazing day.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

In this episode of Authors Who Lead, I delve into the concept of resistance in writing. I discuss the challenges that authors face in owning the identity of an author and its impact on the writing process. I share his insights on how resistance can hinder the completion and publication of a book, and why aspiring writers must embrace the title of "author" from the very beginning. I also explore the link between creativity, fear, and the human desire for belonging, offering encouragement and practical advice for overcoming resistance.Timestamp:00:00 Overcoming fear of calling oneself an author.04:52 Embrace being an author from the start.07:27 The Amygdala helps protect us, and resistance signifies newness.10:36 Claim your desires through purposeful writing.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

In this episode of Authors Who Lead, I delve into the intriguing world of Reid Thompson, an entrepreneur and life coach whose embrace of a playful, high-frequency lifestyle has dramatically transformed his creative journey. Reid’s story is a testament to the power of positive energy, conscious luck, and the law of attraction in reshaping our lives and literary endeavors.Timestamp:00:00 Author interviews, intuition, corporate leader Reid Thompson.05:44 A 12-month experiment leads to transformative abundance and job departure.08:25 Living in the moment, open to inspiration.10:44 Imagining life as a free-spirited unicorn.15:52 Learning to prioritize personal truth and desires.17:40 23 years at the company, substantial pay, retirement offer.23:03 Respect others' choices, embrace authenticity, find joy.23:55 I realized I spent too much time caring for others.27:10 Receptive mode needed for coaching and guidance.32:56 Focus on tuning into the yummy frequency.35:45 Excited to write a book, enjoying the process.39:42 "The War of Art" challenges creatives to resist.42:12 Successful people embrace natural audible expressions positively.43:25 Active on Instagram, website, Facebook, and creative.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage

In the ever-evolving world of book marketing, podcasts have emerged as a crucial platform for authors to share their stories, build their brands, and connect with readers. In this episode of Authors Who Lead, I speak with expert publicist and author Michelle Glogovac to explore the intricacies of podcast pitching and the importance of personal branding in the literary world.Timestamp:00:00 Michelle Glogovac, podcast matchmaker, author, entrepreneur.04:33 Empathy and relationships create hope and inspiration.07:25 Podcast hosts discuss copy and paste pitches.10:21 Book coach seeks authentic connections with writers.14:01 Proud stalker uses info in conversation effectively.17:55 Chapter 1: Understanding and connecting with clients.19:12 Identify the target audience and share a personal story.23:28 Professional speaker shares last-minute TED Talk story.26:13 Evaluating pitches, struggling to distill expertise.30:29 Podcast appearances help sell books and attract clients.34:38 Agent changes, publishing delays, and marketing challenges arise.37:17 The Author discusses the importance of being media-ready.39:15 The Media kit should be easily accessible online.42:36 Encouraging proper conduct in business and content sharing.45:32 Subscribe for weekly episodes on authors who lead.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage