BlockHash podcast

Ep. 657 CreatorFi | Financing the Creator Economy (feat. Jack Cameron)

18/12/2025
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30:25
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For episode 657 of the BlockHash Podcast, host Brandon Zemp is joined by Jack Cameron, Co-founder of CreatorFi.


Jack Cameron is the Chief Business Officer and Chief Growth Officer at CreatorFi, where he leads growth strategy and develops brand partnerships across the creator economy. A serial entrepreneur with experience founding two companies, he brings deep media-industry expertise shaped by his work at WPP Media. Jack’s background in scaling media solutions and navigating complex brand ecosystems informs his role in building CreatorFi’s market presence and shaping its commercial vision.

 

CreatorFi by Insomnia Labs is a fintech IP platform focused on advancing creative IP holders and unique opportunities for media financiers. By partnering with content creator companies, music catalog owners, and UGC developer studios in Roblox and Fortnite, CreatorFi provides direct access to creative IP cash flows in digital IP platforms such as YouTube, Roblox, Fortnite, and music.


📣 This episode is brought to you by Sumsub.

 

Sumsub is a leading full-cycle verification platform purpose-built for the crypto industry, chosen by 8 out of 10 of the biggest global exchanges. It helps VASPs, exchanges, and DeFi platforms prevent fraud, stay compliant, and scale globally. From instant KYC and KYB to automated crypto transaction monitoring, as well as full Travel Rule compliance with over 1,800+iGaming Fintech VASPs in their Travel Rule ecosystem, their no-code platform adapts to evolving threats, market demands, and global regulations.

 

You can learn more about Sumsub at https://sumsub.com   

Check out Sumsub’s YouTube channel here: https://bit.ly/SubscribeToSumsub   

 

Timestamps:

 

(0:00) Sumsub

(0:44) Introduction

(1:52) Who is Jack Cameron?

(5:07) What is CreatorFi?

(7:36) Gap in lending and creator economy

(9:40) Typical clients

(12:22) Risk profile for creators

(15:30) How capital leads to more brand deals

(18:29) Sumsub

(19:18) Direction of creator economy

(23:15) Creators need more access to capital

(27:02) How to contact CreatorFi and apply

(27:35) CreatorFi roadmap for 2026

(28:52) CreatorFi website & socials

 

🎙 CreatorFi Links:

 

🔗 Website: https://creatorfi.finance/ 

🔗 X: https://x.com/insomnia_labs 

🔗 LinkedIn: https://www.linkedin.com/company/creatorfi/ 

🔗 LinkedIn: https://www.linkedin.com/in/jack-c-a3252a1aa/ 

 

📢 Disclaimer:

 

None of our content constitutes, nor is intended to act as financial advice. It’s important to always do your own research and due diligence before making any investment decision. Digital Assets and Cryptocurrencies are highly volatile and carry a considerable amount of risk.

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