
Info You Can Use: Reveals his use of faith, perseverance, and business acumen in the entertainment industry.
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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bobby Cartwright Jr.
Executive producer and Founder of Gospel Superfest. Here's a quick summary of the key themes and highlights:
🔑 Key Topics Discussed 1. Origins of Gospel Superfest
- Inspired by a vision in 1998.
- First event held in 2000 in Louisville, KY.
- Modeled after Soul Train with themed editions (e.g., Holiday, Easter Jam, Black History Month).
2. Unity Media
- Founded by Bobby and his wife Renita.
- Started as a radio station opportunity that evolved into a consulting and production company.
- Transitioned from radio to television through low-power TV station management.
3. Syndication & Reach
- Gospel Superfest has aired on major Black networks (BET, TV One, Aspire, TheGrio).
- Also syndicated on ABC, NBC, and FOX affiliates.
- Reached 80% of the U.S. with five one-hour specials annually.
4. Challenges & Faith
- Faced financial hurdles, including taking a second mortgage to fund early shows.
- Emphasized faith, integrity, and consistency as keys to long-term success.
5. Sponsorship & Business Strategy
- Long-term sponsors include Procter & Gamble and Allstate.
- Emphasized the importance of understanding demographics and maintaining integrity in business dealings.
- Advocated for the value of the Black consumer market.
6. Personal Journey
- Bobby’s early career included touring with R&B groups like the Ohio Players.
- Attributes much of his success to his wife’s support and spiritual grounding.
#STRAW
#SHMS
See omnystudio.com/listener for privacy information.
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